Film advertisement created by Publicis, Brazil for Nestle, within the category: Non-Alcoholic Drinks.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Princess Cruises launched its first advertising campaign written and produced specifically for its international markets, titled "Princessa." It showcases the most popular worldwide cruise destinations offered by Princess Cruises through a beautiful storytelling moment of a multi-generational family onboard.

Westlake wanted to grow its younger adult customer base but struggled to connect with younger adults, who have a one-stop-shopping habit of returning to the same big box stores for hardware needs. They knew they would need to update the brand’s tone and look a little to connect with this demographic, but didn’t want to lose the brand’s core—centered on expert assistance and friendly service. To reach this goal, Bozell pitched a social media campaign for the Halloween season about zombies. Digital advertisement created by Bozell, United States for Westlake Hardware, within the category: Retail Services.

Film advertisement created by Ogilvy, France for Perrier, within the category: Non-Alcoholic Drinks.

Children have the superpower to find joy and laugher in ordinary things, they make others feel optimistic and positive, but the older we grow the less we smile. On average, kids smile 300x a day, whereas adults, less than 20x a day. That’s why we think we all deserve a future to smile about. Content advertisement created by VMLY&R, United Kingdom for Colgate, within the categories: Beauty, Health.

The Village is a magazine that focuses on city's life, its infrastructure and transportation. In Moscow traffic incidents are one of the critical problems that takes away thousands of people's live annually. In fact, in spite of car accidents happening daily, they come unnoticed by the majority. Why? Because all their consequences and traces are quickly taken care of and cleaned. So only a few passers-by and drivers can see the deformed cars, the injured and the bodies of the dead people. To attract people's attention to the critical problem of traffic safety we launched the Death Revealer campaign. We developed an iPhone app Death Revealer that enables one to become instantly aware of all road traffic incidents that ever happened in the city - thanks to GPS, Google Maps and augmented reality. To release our App we developed an ambient program featuring the classic white outlines with red QR code. Digital advertisement created by Leo Burnett, Russia for The Village, within the category: Media.

Digital advertisement created by DDB, United States for USTA, within the category: Professional Services.

Film advertisement created by Saatchi & Saatchi, Hungary for Sportszelet, within the category: Confectionery, Snacks.

An inspiring journey from being a pavement dweller to a proud independent parent Mrs. Shanthi, now a contract worker for Indian Railways, shares her inspiring story of transformation- a journey towards earning her identity in the society. She is an epitome of resilience and hard work. Film advertisement created by Picture Machine, India for Equitas Small Finance Bank, within the category: Finance.

Just as the players dream of winning the Cup and celebrating with the iconic tradition of drinking beer from its bowl, fans can’t help but envision themselves doing the same. Rethink worked with Molson Canadian to create the Stanley Cup® Batch, to give fans the chance to sip beer kissed by the Cup. Accompanied by Phil Pritchard, the Hockey Hall of Fame’s curator and official Keeper of the Cup, Molson Canadian welcomed the Stanley Cup® into the Molson Brewery. Following strict sanitization protocols, some fresh Molson Canadian from this limited batch was passed through the top bowl of the Cup during the brewing process so that this playoff season, Canadians can have the chance to celebrate like their hockey heroes – getting their own small taste from Lord Stanley’s Mug. Integrated advertisement created by Rethink, Canada for Molson Canadian, within the category: Alcoholic Drinks.

Film advertisement created by BBH, United Kingdom for The Guardian, within the category: Media.

Film advertisement created by Saatchi & Saatchi, Argentina for BGH, within the category: Electronics, Technology.

Film advertisement created by They, Netherlands for Lidl, within the category: Retail Services.

Film advertisement created by The Community, United States for Verizon, within the category: Electronics, Technology.

Film advertisement created by Draftz, Brazil for Unimed Araçatuba, within the category: Health.

Ambient advertisement created by BBDO, Guatemala for Fox, within the category: Fashion.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Film advertisement created by Ames Scullin O'Haire, United States for Mitsubishi, within the category: Electronics, Technology.

Film advertisement created by Dentsu, Japan for Bsize, within the category: Electronics, Technology.