Virginia Lottery Invites you to play along this holiday season. The campaign fully embraces the holiday spirit after last year’s quieter celebrations. Themes of family, gifting, sharing and kindness are seen throughout the creative work. It spotlights all of the Virginia Lottery’s holiday offerings -- Holiday Scratchers, Virginia’s New Year's Millionaire Raffle tickets and online games to expand the joy of gifting. Integrated advertisement created by Yebo, United States for Virginia Lottery, within the category: Gambling.

According to a study done by ‘The New York Times’ three out of five people in the US are unable to distinguish between fact and opinion. Over time, while our sources have increased multifold, news literacy has only dwindled. New York Times wanted to help readers easily and clearly differentiate between fact and opinion. This got us thinking and we asked ourselves a simple question. When news is read out to us, isn’t it significantly easier to distinguish between fact and opinion? We dug a level deeper to unearth the reason. Opinions inherently have a voice while facts don’t. Our Idea: Alexa reads the news Amazon Alexa uses two different tones of voice to read out the news. It gives a personality to the opinion piece and reads the fact pieces in a robotic tone. This makes the difference between a fact and an opinion apparent. Confused, if it is a fact or an opinion? Just ask Alexa. Experiential advertisement created by Miami Ad School, India for The New York Times, within the category: Media.

Kelly Tarlton’s SEA LIFE Aquarium and animal trainer Mark Vette taught an octopus to take photos on a Sony TX30 underwater camera in New Zealand. Rambo, a female octopus, was a quick learner too. It only took three attempts for her to understand the process, that’s faster than a dog, actually it’s faster than a human in some instances. The Octographer currently lives at Kelly Tarlton’s SEA LIFE Aquarium in Auckland, New Zealand where visitors will be able to make a $2 donation, with all proceeds going back to the SEA LIFE Conservation Fund, an organization dedicated to the protection of marine wildlife and conservation. Digital advertisement created by FCB, New Zealand for Sony, within the category: Electronics, Technology.

Ambient advertisement created by Wunderman, Peru for Pilsen Callao, within the category: Alcoholic Drinks.

Film advertisement created by Garlic, Bulgaria for National Lottery, within the category: Gambling.

Electric Daisy Carnival crashes into Las Vegas this weekend and the city is ready for 150,000+ partiers to light up the streets and clubs. As a preview to this 72 hour party, we surprised some unsuspecting guests at the MGM Grand Hotel & Casino by turning an elevator into a “vertical nightclub” featuring the global superstar DJ duo Krewella. Ambient advertisement created by R&R Partners, United States for Electric Daisy Carnival, within the category: Recreation, Leisure.

Nike is to pay tribute to the soccer player Ronaldo on his farewell a friendly between Brazil’s national squad and Romania. Created by F/Nazca Saatchi & Saatchi, the clip Before and After depicts how the player split the world of football into two eras: before Ronaldo and after Ronaldo. In the 60”clip, we see the differentials of the Phenomenon, including his rapid-style play and technique, which influenced thousands of new players and fans alike, and gave Brazilian football unprecedented visibility. The airing accompanies the hashtag #prasemprefenomeno (phonemenaforever), created early this year when Ronaldo announced his retirement. The hashtag was a hit at the time, reaching first place in the Trend Topics Brasil within just hours, and topping the world Trend Topics minutes later, following the player’s official announcement. Film advertisement created by Saatchi & Saatchi, Brazil for Nike, within the category: Fashion.

The campaign, in simple words, was all about having customers push a cardio-customised shopping cart around a grocery store as part of their shopping experience, and observing changes in their health and fitness-related behavior. The cart was placed in stores delivering an explicit brand encounter, while a digital film was an online tool to further communicate Lipton Green Tea’s ‘Live Good’ message – a low-effort, high-benefit metaphor for its green tea product. Experiential advertisement created by Wunderman, United Arab Emirates for Lipton, within the category: Non-Alcoholic Drinks.

Rivers in Bulgaria are highly polluted and fish species are disappearing rapidly. To raise awareness and get people to sign a European petition for strict water legislation we’ve made a disappearing fishing wobbler. It dissolves in water with only the skeleton of the wobbler remaining, featuring the web address of the campaign site, where visitors are asked to sign the petition. We sent prototypes to fishermen to test it for themselves, driving buzz and initial traffic to the web site. Direct advertisement created by BBDO, Bulgaria for WWF, within the category: Public Interest, NGO.

Film advertisement created by Laughlin Constable, United States for Boys & Girls Club of Chicago, within the category: Public Interest, NGO.

We conducted an undercover experiment by attaching off-the-shelf sports performance measuring gadgets to a Cambodian woman who works in a sports garment factory. We measured heart rate, calories burned, temperature, ... to show how hard and in which conditions she works to make our sportswear. Film advertisement created by Boondoggle, Belgium for Wereldsolidariteit, within the category: Public Interest, NGO.

Film advertisement created by DDB, Latvia for LiveRiga, within the category: Hospitality, Tourism.

If you like challenging your friends you’ll like Grinta. Film advertisement created by Misfits Content Creators, United Arab Emirates for Grinta, within the category: Gaming.

Ambient advertisement created by John St, Canada for Tetley, within the category: Recreation, Leisure.

Since its beginnings in 2003 Jazz Kamp Kranj has established as one of the most popular jazz festivals in Slovenia. It offers rich campus program for all young musicians that want to learn about jazz music. This year, we wanted to consolidate positioning of Jazz kamp Kranj as campus that really understands and teaches the true essence of jazz. Our idea was: Improvise, if you would like to play jazz. With zero budget, we preformed and recorded this first “jazz mob”. Ambient advertisement created by Publicis, Slovenia for Jazz Camp Kranj, within the category: Recreation, Leisure.

When it comes to buying food on the go, it’s so easy to say yes to going large, adding a side or making it a meal deal. But these little unnecessary extras are having a huge impact on our health. As a society, we need to be more aware of the techniques used to make us buy more than we need. Food Standards Scotland approached the Union to increase awareness around upsizing. An integrated campaign, consisting of outdoor digital 6-sheets and three TV ads, addresses this serious issue in a fun and engaging way, and tells everyone that when it comes to upsizing, it’s time to say no. Film advertisement created by The Union, United Kingdom for Food Standards Scotland, within the category: Public Interest, NGO.

Film advertisement created by David&Goliath, United States for Universal Studios, within the category: Recreation, Leisure.

A little boy follows his lifetime dream, setting out one night on his biggest journey.