Moet & Chandon Celebrates Roger Federer’s 20 Years of Greatness with Sid Lee Paris 20 years of greatness. 20 grand slam titles. Number one in ATP rankings for over 300 weeks. Roger Federer is a record breaker and a record maker. This year Federer is celebrating his 20thyear as a professional player, a milestone Moet & Chandon decided to celebrate with a special-edition bottle. Created in partnership with agency Sid Lee Paris, the special packaging features a grand vintage bottled the year the tennis star entered the world of professional tennis, 1998. Gone is Moet & Chandon’s signature tie, replaced with the rubber grip of a tennis racket, inscribed with a timeline of the player’s numerous personal and professional exploits. An exceptional design for an exceptional player. The design is so exclusive the luxury brand is only producing 20 magnum bottles and 20 GVC, one of each size for each year of Federer’s career. While the standard sized bottles will be offered as gifts at Federer’s choosing, the 20 magnum bottles will be sold at 19,998 euros apiece with benefits going to the Roger Federer foundation, which, since 2003, has helped 500,000 children around the world gain better access to sport and education. In addition to the limited-edition bottle, the brand and Sid Lee Paris produced a 30-second film and key visuals offering a closer look at the innovative design of the exceptional bottle, a tribute to 20 years of greatness. Film advertisement created by Sid Lee, France for Moët & Chandon, within the category: Alcoholic Drinks.

Kelly Tarlton’s SEA LIFE Aquarium and animal trainer Mark Vette taught an octopus to take photos on a Sony TX30 underwater camera in New Zealand. Rambo, a female octopus, was a quick learner too. It only took three attempts for her to understand the process, that’s faster than a dog, actually it’s faster than a human in some instances. The Octographer currently lives at Kelly Tarlton’s SEA LIFE Aquarium in Auckland, New Zealand where visitors will be able to make a $2 donation, with all proceeds going back to the SEA LIFE Conservation Fund, an organization dedicated to the protection of marine wildlife and conservation. Digital advertisement created by FCB, New Zealand for Sony, within the category: Electronics, Technology.

Film advertisement created by VCCP, United Kingdom for Hiscox, within the category: Finance.

This is the first national integrated campaign by Forever-Beta for Chase distillery who are looking to build on their strong credentials as Britain’s first field-to-bottle distillery. The campaign launched in cinemas and online along with a press and poster campaign The campaign was written & created by Miles Bingham in collaboration with animation director Anthony Farquhar-Smith of Not to Scale. Farquhar-Smith has worked as lead animator for Wes Anderson on films such as Fantastic Mr Fox and Isles of Dogs. The film features a beautiful handmade collage depicting Chase’s unique story. This is brought to life utilising a quirky stop frame animation technique. The print & posters were designed by Forever-Beta’s Alexander Harazim sharing the same beautiful tactile collage style as the films. Integrated advertisement created by Forever-Beta, United Kingdom for Chase Distillery, within the category: Alcoholic Drinks.

Digital advertisement created by VIA, United States for Effie Awards, within the category: Professional Services.

Digital advertisement created by McCann, Israel for Burgeranch, within the category: Food.

Outdoor advertisement created by Saatchi & Saatchi, Israel for Café Namess, within the category: Non-Alcoholic Drinks.

Film advertisement created by Leo Burnett, Portugal for IndieLisboa, within the category: Recreation, Leisure.

Digital advertisement created by Miami Ad School, United States for WWF, within the category: Public Interest, NGO.

Film advertisement created by DDB, Colombia for ExxonMobil, within the category: Industrial, Agriculture.

Film advertisement created by Z+, Brazil for AACD, within the category: Public Interest, NGO.

Digital advertisement created by DDB, Belgium for Belgian MIXX Awards, within the category: Professional Services.

Westlake wanted to grow its younger adult customer base but struggled to connect with younger adults, who have a one-stop-shopping habit of returning to the same big box stores for hardware needs. They knew they would need to update the brand’s tone and look a little to connect with this demographic, but didn’t want to lose the brand’s core—centered on expert assistance and friendly service. To reach this goal, Bozell pitched a social media campaign for the Halloween season about zombies. Digital advertisement created by Bozell, United States for Westlake Hardware, within the category: Retail Services.

A BMW may not be born of the Middle East but it is made of it, of the same pioneering ambition, quest for progress, respect for tradition, and bonds of family that define the region and its inhabitants. #ANABMW is the expression of the values that BMW shares with the region and a rallying call for the people to define what BMW represents about them. Film advertisement created by Interone, United Arab Emirates for BMW, within the category: Automotive.

Film advertisement created by Ogilvy, France for Perrier, within the category: Non-Alcoholic Drinks.

To prove that they are truly serious about sustainability, Greenfield Natural Meat Co. has become the first meat company to go meatless on Monday. Film advertisement created by Havas, Canada for Greenfield Natural Meat Co., within the category: Food.

Film advertisement created by BBDO, United States for Guinness, within the category: Alcoholic Drinks.

Film advertisement created by TBWA, Israel for Israel Discount Bank, within the category: Finance.

Outdoor advertisement created by envision, Denmark for WWF, within the category: Public Interest, NGO.