Union of the Baltic Cities Safe Cities Commission has produced three short animation movies about safety at home. As the Union of the Baltic Cities includes around 100 cities from the Baltic Sea Region, these animation movies were made without an actual word spoken, so that they can be clear for everyone.

A tattoo that stores, distributes and eternalizes music. Ambient advertisement created by Paim, Brazil for Estudio Gorila, within the category: Professional Services.

Film advertisement created by 32 Mars, Canada for Krust, within the category: Food.

Film advertisement created by Droga5, United States for Johnsonville, within the category: Food.

Film advertisement created by Zambezi, United States for Autotrader, within the category: Professional Services.

Ambient advertisement created by JCDecaux, Australia for Cancer Institute NSW, within the category: Public Interest, NGO.

Planet Fitness is calling "bullfit" on myths that exercise performance is motivated by competitive classes, intimidating workout environments, and fitness shaming with new research and a new Stop the Bullfit campaign. The fitness chain published The Bullfit Report, which uncovers Americans' true feelings and misperceptions about health and wellness. One such finding in the report states that making fitness a "competition" isn't a win and that head-to-head challenges are demotivating to the majority (55 percent) of Americans who don't currently belong to a gym. In fact, 68 percent find leaderboards specifically demotivating. Film advertisement created by Barkley, United States for Planet Fitness, within the categories: Professional Services, Recreation, Leisure.

I love Pizza Pizza is a new pizza restaurant located in a mall far from the food court, best known because it the only one sells pizza in slices. We needed to get people to know the pizza place so it was very important that we build a community of possible customers. Facebook is the most growing social network in Ecuador, so there they were. We needed that people between 15 and 28 years old will get in touch with the brand, know that we were located in this mall, not in the foodcourt, but we were the only food place before the movie theater. We targeted young people, very interested in sharing in their social media networks. Then we have the idea. It's forbidden to get in the theater with food not being bought there, so we created PIZZA NINJA, a guerrilla digital campaing that taught people how to get in the movie theater with pizza slices, without leaving traces...like a ninja. We decided to build a community in facebook through a creative campaign that they will enjoy. Here in Ecuador movie theaters only sell pop corn, nachos and hotdogs at very expensive prices so we decided to give an idea to buy our pizza before going to the cinema, and eat it while you were in the movies. We gave funny content to the fans and begun to share their experiences. Tips and new ninja strategy were delivered every week, and fans started to come. In just 6 months and with no budget for facebook ads or other media we reach to a community of 200.000 fans in facebook in Ecuador winning over Pizza Hut, Domino's and Papa Johns, becoming the number one retail food brand community and took us to be in the top 10 brands in all Ecuador. A simple creative campaign with no budget that exceeded all expectatives. Although Pizza ninja did not indented, it became a product and sold over 150 pieces and brought new customers in the pizza place thanks to the campaign. They were eating and knowing the place because our interaction in facebook. Fans started to give ideas and share their ninja experience, how to make no sound while unwrapping the aluminum foil, just as one of the suggestions when this started. The campaign have to end after the movie theater became aware of the reach of the campaing and was afraid the it threatened their snack bar sells. We took it down from the fanpage but the audience is still growing. The campaign is known in all country of LatinAmerica because it's creativity an low budget strategy. Digital advertisement created by Laika, Ecuador for I Love Pizza Pizza, within the category: Food.

Film advertisement created by Serviceplan, Germany for Penny, within the category: Retail Services.

Film advertisement created by Kingdom Digital, Malaysia for Novartis, within the category: Pharmaceutical.

Direct advertisement created by Grey, Malaysia for Telekom Malaysia, within the category: Electronics, Technology.

Film advertisement created by M&C Saatchi, Australia for Ugg, within the category: Fashion.

Film advertisement created by We Are Social, France for Renault, within the category: Automotive.

Introducing THE WASHABLE BOOK, the world’s first picture story book that teaches the importance of hand-washing, while washing the pages. As the children wash the hands of the characters on each page, the colors of the illustrations are revealed with a special printing technology. At the same time they learn through the act of washing their hands that germ-free hands are key to a healthy future. All children have wishes for their future. However, in developing countries, 6000 children die every day from infectious diseases such as pneumonia, diarrhea and malaria which are transmitted via dirty hands. Angfa, a Japanese soap company wanted to teach them the importance of hand-washing to protect their lives and their future. Since its launch, the story of the WASHABLE BOOK spread through numerous media with over 1.5 billion impressions and increased sales of Angfa’s soap by 1730%. But most importantly, it’s changing children’s lives and making their wishes all the more real. Direct advertisement created by McCann, Japan for Angfa, within the category: Public Interest, NGO.

Digital advertisement created by Sleek Machine, United States for Century 21, within the category: Professional Services.

Immerse your senses with vodka infused with natural fruit and botanical essences. Available in three flavors: Strawberry & Lemongrass, Watermelon & Basil, and White Peach & Rosemary. All-natural ingredients. Only 73 Calories. Film advertisement created by MullenLowe Group, United States for Grey Goose, within the category: Alcoholic Drinks.

Digital advertisement created by The Hive, Canada for Maynards, within the category: Confectionery, Snacks.

Film advertisement created by Wieden + Kennedy, Netherlands for S7 Airlines, within the category: Transport.

Digital advertisement created by Drap, Croatia for Indigo, within the categories: Pets, Public Interest, NGO.