Every Red Nose Day, celebrities take on huge, daunting challenges to raise money. We brought a beloved brand mascot – PG tips Monkey – to life in the real world. This animatronic Monkey took on a towering feat: climbing Europe’s tallest building. A 360 campaign, including hilarious film of the stunt, asked fans to support Monkey’s heroics by buying special packs. Case study: https://vimeo.com/130204607 Ambient advertisement created by Hey Human, United Kingdom for PG Tips, within the category: Non-Alcoholic Drinks.

Film advertisement created by Arthur London, United Kingdom for RSPCA, within the category: Public Interest, NGO.

Film advertisement created by WCRS, United Kingdom for Sky Mobile, within the category: Electronics, Technology.

Ambient advertisement created by Robert/Boisen & Like-minded, Denmark for Anthon Berg, within the category: Food.

One of Brazil's biggest street parties, Olinda's Carnival is famous for its traditional giant dolls. But violence against women only increases each year during carnival. To prevent all kinds of violence and harassment, the Disque Denúncia (Anti-Crime Hotline), has created a special giant doll: The Carnival's Sentinel. Almost four meters tall and with an excellent view of the surroundings, it was equipped with a security camera and transmit real-time information to local police. Ambient advertisement created by Agencia3, Brazil for Disque Denúncia, within the category: Public Interest, NGO.

To get viewers hyped for its 2018 “CMT Music Awards,” CMT called on long-time collaborator, 2C Creative (“2C”), for a custom event spot featuring the agency’s signature special-effects touch. The goal was to take the network’s concept – that the CMT Music Awards will blow your mind – beyond the figurative and, in a creative/playful way, convey the fun that differentiates this award’s show experience from all the others. Film advertisement created by 2C Creative, United States for CMT, within the categories: Music, Professional Services.

People never forget the good memories and excitement they experienced in their childhood at Toys R Us. They can sing a song of "Toys R Us Kids" and still feel excitements even after they grew up!

In a world where increasing pressures are born behind screens, it's easy to let problems manifest. German Triathlete, Liz Kellerer, takes us to the wilderness of the Scottish Highlands to show us how wild swimming can help lead to both a healthy body and mind.

The “Let’s Turn Things Around” national campaign for the San Diego Zoo Global Wildlife Conservancy aims to compel prospective and current donors to save animals facing imminent extinction. The campaign will launch on World Rhino Day (9/22/17) in hopes of raising awareness and donations for Northern White Rhinos, an animal under 24-hour surveillance as only three remain on Earth. To capture the urgency, and necessity, of conservation efforts, Epsilon’s creative team developed imagery of the northern white rhino slipping away into nothingness through the grasps of an hourglass. Film advertisement created by Epsilon, United States for San Diego Zoo Global Wildlife Conservancy, within the category: Public Interest, NGO.

Film advertisement created by Vladimir Jones, United States for Enstrom Candies, within the category: Confectionery, Snacks.

AFEF is a french association of hepatologists. The association want to raise awareness about hepatitis C, a virus which sneakily destroys livers, but that has no symptom. It is called a silent disease. A silent disease that can now be cured in a matter of weeks. So we decided to make noise. A lot of noise, to break this dangerous silence, and encourage people to get tested and cured. Film advertisement created by Addiction Agency, France for AFEF, within the category: Public Interest, NGO.

Film advertisement created by Ampfy, Brazil for Iguatemi, within the category: Retail Services.

Webdesign: Denis Evlard / www.reed.be Digital advertisement created by Publicis, Belgium for Reporters Without Borders, within the category: Public Interest, NGO.

Tell the story of how the world's No. 1 shampoo (and the people behind it) has taken the lead in helping find solutions to the problem of plastic in oceans via the beach plastic project, and show the impact that this has created and will create. Film advertisement created by Saatchi & Saatchi, United Kingdom for Head & Shoulders, within the category: Health.

Film advertisement created by Magic Circle, Sweden for RFSL Dalarna, within the category: Public Interest, NGO.

Experiential advertisement created by Mazarine, France for Perrier, within the category: Non-Alcoholic Drinks.

How to show that agency really cares about creativity? Problem: Brand managers are truly unaware that their comments can bury advertising Task: To raise awareness about that problem among marketers IDEA: To turn clients’ comments into the paid services of the funeral bureau for ad ideas. Execution: The site of actually working funeral bureau was created to highlight the problem in the most memorable way

Despite what the competition say, all power’s the same, none of it is super. While they all dress it up and try and pretend it’s different, or flog you something else as well to make you think you’ve got a deal, but you don’t. Energy Online tell it how it is and deliver what people want. Which is this case is just energy, at a fair price, that’s easy to get. That’s not what most in the market are up to, so we decided it was time to call BS, cause power just isn’t super. This stunt, the first of three in our campaign, was created using real people. Over a month they were screened and tested, so they arrived at our ‘Energy Online sponsored University technology prototype test,’ believing they were on the brink of creating history. Instead, they helped prove a point – power, is power, is power, it’s all the same. But it can be brilliantly simple. Experiential advertisement created by Contagion, New Zealand for Energy Online, within the category: Industrial, Agriculture.

Direct advertisement created by Crispin Porter + Bogusky, United States for American Express, within the category: Finance.