Audio advertisement created by Leo Burnett, Puerto Rico for McDonald's, within the category: Food.

Audio advertisement created by FCB, South Africa for Bloom’s Pharmacy, within the category: Pharmaceutical.

PROBLEM: Immunization lays the foundation of good health for every child. But many children do not get all the vaccines because their parents fail to understand the importance of full vaccination. This creates a gap in the child’s immune system and makes the immunization pointless. IDEA: Give a toy to children, and it will bring a smile to their face. Give them half of it, and they’ll pester their parents to get the other half. We leveraged this insight and gave half a toy as an invite to immunization awareness camps for children. Thus unconsciously, these kids stood up for their own health and pushed their parents to do their job well. IMPLEMENTATION: These toys came with a special locking system that could be joined to become complete. And so the half toy received served as a symbol of incomplete immunization, while the other half became an incentive to come to the awareness camp. We used multiple toys made of wood, and supported this activity with on-ground activations like street plays, audio miking, posters and leaflets. And, in a way, made children the guardians of their own health. The activity happened in 10 states across India : UP, Jharkhand, Rajasthan, MP, Chhattisgarh, Gujarat, Orissa, WB, Assam, Bihar. RESULTS: A 65% increase in recall of the message. 69.58% Improvement in recall of Routine Immunization schedule. 63.5% Increase in willingness to continue the immunization cycle despite many hindrances. 30.57% Increase in awareness of RI session. Direct advertisement created by JWT, India for Unicef, within the category: Public Interest, NGO.

Ambient advertisement created by JWT, United Kingdom for Air Canada, within the category: Transport.

Film advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Aussies who ordered KFC home delivery on Halloween were in for a “spooky surprise” thanks to a KFC activation campaign created by Ogilvy Sydney and brought to life in partnership with Menulog, opr, MediaCom and Geometry. By simply selecting the "Trick or Treat" menu item on their Menulog order, KFC customers received a special Halloween-themed KFC delivery, from delivery drivers dressed as Cursed Colonels, to a KFC three-piece band & popcorn chicken treats. The activation aimed to surprise, thrill and delight unsuspecting customers. Film advertisement created by Ogilvy, Australia for KFC, within the category: Food.

Film advertisement created by M&C Saatchi, Italy for BMW, within the category: Automotive.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Digital advertisement created by Fabian&Fred, Germany for Ambient Recording, within the category: Electronics, Technology.

Film advertisement created by Ogilvy, United States for Dove, within the category: Health.

Film advertisement created by Ogilvy, United States for IKEA, within the categories: House, Garden, Retail Services.

Film advertisement created by FCB, United States for The Shelter Pet Project, within the category: Public Interest, NGO.

Digital advertisement created by Saatchi & Saatchi, Argentina for Beldent, within the category: Confectionery, Snacks.

Direct advertisement created by Ogilvy, Malaysia for Cadbury, within the category: Confectionery, Snacks.

Digital advertisement created by WebGene, Taiwan for Eva Air, within the category: Transport.

Film advertisement created by BBDO, United States for Sandy Hook Promise, within the category: Public Interest, NGO.

Situation: Argentina is the country with most football fans in the world. But in the north, in the Salta province, the New Zealand of Argentina, everybody loves rugby. That's why Salta beer wanted to make rugby fans live a unique experience. Idea: The Rugbeer Machine by Salta Beer. The first ever vending machine that gives rugby players what they want most for doing what they do best. One cold Salta Beer per tackle. Ambient advertisement created by Ogilvy, Argentina for Cerveza Salta, within the category: Alcoholic Drinks.

Direct advertisement created by pasdepubmerci, France for Leocare, within the category: Finance.

Film advertisement created by The Garage Soho, United Kingdom for Camden Town Brewery, within the category: Alcoholic Drinks.