Direct advertisement created by Ogilvy, India for Vodafone, within the category: Electronics, Technology.

Film advertisement created by FCB, South Africa for Cancer Association of South Africa, within the category: Public Interest, NGO.

In October 2012 we built an installation in the form of two photo booths. The booths were equipped with an iPad playing sound theatres of a possible future based on the education of choice. Upon start the iPad application would also take a picture of you on a green screen. After the experience a built-in printer would print out a post card from your own future. Ambient advertisement created by Apt, Norway for The Norwegian Education Department, within the category: Education.

“What a Save!” envisions what happens when an obsession with the hit game, Rocket League, bleeds into real life. We were honored when our friends at Psyonix came to us with their first national broadcast commercial campaign. From concept to final cut in a month, it was an amazing experience bringing these ideas from the page to the screen.

Outdoor advertisement created by Herezie, France for Handicap International, within the category: Public Interest, NGO.

Film advertisement created by BBDO, United States for Sutter Health, within the category: Professional Services.

Leading skincare brand Gold Bond is debuting an irreverent new national TV and social campaign to tout its iconic body and foot powder products. Part of Gold Bond’s broader Champion Your Skin campaign advocating for real skin, the new work gets real about powder—why guys use it, where they use it, and most importantly, how they talk about it. The campaign launches on Facebook, Instagram and other digital properties with a 60-second anthem that was “too ballsy for broadcast.” Called “Euphemisms,” the spot features a pair of young men discussing a problem as old as time itself: sweaty balls. From ancient Rome through the Middle Ages, from Godfather-era New York to ‘80s Wall Street and beyond, our characters complain about “slick stones,” “moist marbles,” and “over-steeped teabags” until, finally, Gold Bond arrives to promise “There’s freshness in your future.” The humorous work continues with two 15-second spots for national broadcast TV. The spots introduce a recurring character named G.B. Powders, a sage voice of reason who helps young men see the error of their wet ways. Integrated advertisement created by Terri & Sandy, United States for Gold Bond, within the category: Pharmaceutical.

The world's economy is facing tough times. Unemployment keeps increasing and people start feeling powerless. So we thought we'd send them a message of hope and strength to face what's yet to come. Film advertisement created by Opal, Portugal for Opal, within the category: Agency Self-Promo.

Film advertisement created by The Monkeys, Australia for Guide Dogs Australia, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Australia for Transport Accident Commission, within the category: Public Interest, NGO.

We all know that feeling when we want to add laundry to a cycle we already started, but it's too late. In this radio spot we emphasize this struggle, as we give life to a regular washing machine that refuses to cooperate. Audio advertisement created by Leo Burnett, Israel for Samsung, within the category: Electronics, Technology.

Ambient advertisement created by BBDO, China for Time Out, within the category: Media.

Outdoor advertisement created by Kitchen, Norway for Norwegian, within the category: Transport.

Planet Fitness is calling "bullfit" on myths that exercise performance is motivated by competitive classes, intimidating workout environments, and fitness shaming with new research and a new Stop the Bullfit campaign. The fitness chain published The Bullfit Report, which uncovers Americans' true feelings and misperceptions about health and wellness. One such finding in the report states that making fitness a "competition" isn't a win and that head-to-head challenges are demotivating to the majority (55 percent) of Americans who don't currently belong to a gym. In fact, 68 percent find leaderboards specifically demotivating. Film advertisement created by Barkley, United States for Planet Fitness, within the categories: Professional Services, Recreation, Leisure.

Helping people to recognise the early stages of a mental health issue, before it comes a life-threatening crisis. Integrated advertisement created by WPP, Ireland for Turn2Me, within the category: Public Interest, NGO.

Male suicides have consistently accounted for approximately three-quarters of all suicides in the UK since the mid-1990s and its on the rise. Bikers historically put out a macho, alpha male persona who can't appear weak. They often hold emotions in. The film presents a typical representation of this before he finds hope and makes a difficult choice to reach out. We see the start of a long journey but one that is on the right path. Mental Health Motorbike is a charity that offers mental health support to motorcyclists across the UK. Set up in memory of Dale Caffrey, the charity is aimed specifically at bikers who all too often bottle up emotions and their struggles. The charity's aim is to prevent suicides across the country by creating a network of mental health first aiders at local bike garages, cafes and dealers, who can be reached in times of need. The long form ad aims to raise awareness of the struggles many people face, particularly during the pandemic and to motivate viewers to reach out for support. The film presents a middle aged man who is in a deep dark place. He stumbles upon the MHM charity and decides to reach out. The spark ignites when we see him start the ignition of his dusty bike, a beam of light presenting a way forward and the freedom of the road clearing his mind. The path may be windy and not straightforward but the there is hope at the end of the road. Where we meet a supportive mental health first aider. Film advertisement created by Anattic, United Kingdom for Mental Health Motorbike, within the category: Health.

Film advertisement created by Lowe, Australia for Royal Life Saving, within the category: Public Interest, NGO.