Digital advertisement created by DDB, Germany for Reporters Without Borders, within the category: Public Interest, NGO.

Film advertisement created by la comunidad, United States for Victoria, within the category: Alcoholic Drinks.

Film advertisement created by The Box, Sudan for Sudani Telecom, within the category: Professional Services.

Penalty invites one of the most popular Youtubers of the world, a very charismatic and famous brazilian guy, which is also a Penalty fan, to introduce the new product line to the public.​ Film advertisement created by CDR+, Brazil for Penalty, within the category: Fashion.

Film advertisement created by Cummins & Partners, Australia for Movember Foundation, within the category: Public Interest, NGO.

The ACE Climatic Wind Tunnel brought together physiology and aerodynamics experts from the University of Ontario Institute of Technology to help Angelo Grubisic break a wingsuit world record. This record will see Angelo jump from 40,000ft with a flight time of over 10 minutes and a top speed exceeding 250mph. Research took place in the climatic wind tunnel and included tests using a newly designed free flight fixture and tests with wind chill temperatures dropping below -100°C. This is a rare glimpse into the high-tech research that occurs at ACE. Digital advertisement created by Lapse Productions, Canada for ACE Climatic Wind Tunnel, within the categories: Education, Professional Services.

We are at a funeral. The person who has died was very good at his job, but did not pass his professional skills forward. The priest is very disappointed about this. He thinks it's a huge waste of talent, skills, experience and knowledge. Film advertisement created by Le Bureau, Sweden for WorldSkills, within the category: Education.

Developing world problems are transplanted into a first world setting we all recognise by now... If you've ever perused the sheer deluge of indulgent cookery and recipe videos on the internet in a post-M&S and Tasty world, this clever & provocative satire of them descends into a shock actuality. A suitably off-kilter visual execution, the advertisement for global charity World Vision hits with powerful tonal shifts to serve it's message about digital-age desensitisation towards the plight of the planet's poorest. Film advertisement created by Thumbstoppers, United Kingdom for World Vision, within the category: Public Interest, NGO.

Film advertisement created by The Richards Group, United States for AE Dairy, within the category: Non-Alcoholic Drinks.

Loto Recargado is a new product that gives you another chance of winning a big prize and to be the millionaire you want to be. That’s why we wanted to show a journey connected to young people where we don’t show extravagant luxuries, but instead, we show an enriching experience, culturally and socially speaking. Because with the new Loto Recargado, you have another chance to change your life. Film advertisement created by Y&R, Chile for Polla Chilena de Beneficencia, within the category: Gaming.

Film advertisement created by FCB, Netherlands for Politie, within the category: Public Interest, NGO.

goodwine is a local Kyiv wine and grocery store. In 2018 they completely reimagined their loyalty programme making it as personalized as possible. All customers received exclusive offers based on their preferences. So basically every single user was given an own unique loyalty programme. The brief was to create an identity that will go beyond boring and corporate norm of all shops’ loyalty programmes. goodwine is very human. The brand has always supported the uniqueness of every employee and customer. To support the customization of the loyalty programme and the diversity of thousands of goodwine’s people we came up with the idea to create thousands of different identities. We created naive visual style. Then we programmed an algorithm that randomly shuffles elements and creates thousands of designs. We used them to make an exclusive branding for every customer personal card. Now there are no two identical cards because there are no two identical customers. goodwine employees became the part of identity. The posters were placed in the exact store departments next to workplaces of exact people. The heroes of posters ‘explained’ how the loyalty programme worked in their department. We also saved the exclusive speech patterns of employees in copywriting. So that you feel that a real person is talking to you. Usually people don’t like anything new. But this time 85% of old clients switched to the new programme. And 28 459 goodwine’s visitors became new loyal customers. Design advertisement created by Banda, Ukraine for Goodwine, within the category: Retail Services.

Show the super-human lengths Motorpoint staff go to for customers.

Film advertisement created by Africa, Brazil for Budweiser, within the category: Alcoholic Drinks.

Most Thai people consume double amount of salt comparing to the global standard. For this reason, 22 million people have been affected by critical illnesses due to high salt intake cause Thailand lost $3,208 Million for the cost of treatment. The idea, we created an easy way to recognize the right amount of salt for cooking per meal. Thai Health Promotion Foundation Presents LESSSALT, the spoon is designed for people to recognize the right amount of salt for cooking, which is 1/3 of a teaspoon per meal. (*Calculated from the amount of salt recommended by the WHO.) In order to help people recognize the right amount of salt when using a regular teaspoon. Ambient advertisement created by CJ WORX, Thailand for Thai Health Promotion Foundation, within the category: Public Interest, NGO.

iPlace is the biggest Apple Premium Reseller in Latin America. The brand wants to inspire a more creative and advanced use of technology. This film aims to inspire people to focus on all the great reunions to come. In an attempt to reconnect with his father, a young man takes his father on a journey through the Brazilian Canyons. Film advertisement created by Morya, Brazil for iPlace, within the categories: Electronics, Technology, Retail Services.

Film advertisement created by Leo Burnett, Philippines for McDonald's, within the category: Food.

Shouldn’t the delivery of a gaming computer be just as thrilling as using it? Lenovo thought so. In this campaign they had characters from the gaming world deliver the gaming products from the company, in commercials and in real life during the campaign period. Dramatic and sometimes violent - but always on time. Film advertisement created by BBDO Nordics, Sweden for Lenovo, within the category: Electronics, Technology.

Digital advertisement created by BBDO, Costa Rica for Spoon, within the category: Food.