Walls that Search

Most of the times, Missing Children´s pictures don’t have the notoriety they should get, specially online. That leads us to analyze what was going viral on Instagram. #Art has more than 355 million mentions. So, as art is highly popular and Missing Children photos aren’t, we decided to merge them creating street murals. We contacted artists who helped us to represent the faces of lost children, so we can get people to share these murals on their social networks. The campaign with absolutely 0 budget was seen in different newspapers and became news on tv channels. Thanks to the notoriety of the campaign one of the children's was found and returned to his come. Outdoor advertisement created by DDB, Argentina for Missing Children, within the category: Public Interest, NGO.