We decided to capture everyone's attention by creating pseudo fashion brand Dze_ (most of Georgian surnames finish with mentioned ending), as stylish clothes and accessories easily grab everyone’s attention. Everybody talks about street fashion, Demna Gvasalia (who is Georgian) and other trendy topics. So, we have partnered with the best fashion DOP's and photographers to shoot fashion video, that created huge buzz. With the support of carefully picked influencers and media channels, we started to spread the word about it. Big reveal was coming on Mercedes-Benz Fashion Week Tbilisi, perfect platform to present new famous brand - Dzegvi Shelter - that is known by everyone in Georgia, however nobody was paying attention to it. Hopefully, not anymore. Actually, Dze became real fashion brand, as it is selling bracelets, and amount from sales goes to Dzegvi Shelter. Integrated advertisement created by Windfor's, Georgia for Dzegvi Shelter, within the category: Public Interest, NGO.

TECHO, a volunteer-only organization that builds emergency housing for the poor was losing a lot of young members because they are not too aware of poverty around them. TECHO decided to make this problem visible so they created Pandora. A visual artist with a not-so-sensitive way to fight poverty: hiding it. They used social media to spread Pandoraâs artistic proposal. Everyone criticized her work. TECHO came out and announced it had created this fictitious artist. Negative comments were replaced by positives ones. Media coverage and free press increased, and volunteer call-ins increased. Digital advertisement created by Circus, Peru for Un Techo Para Mi País, within the category: Public Interest, NGO.

Film advertisement created by Target, Canada for Newfoundland and Labrador Tourism, within the category: Transport.

Direct advertisement created by Havas, France for See Concept, within the category: Retail Services.

To promote bravery in Germany a smoothie brand created an award for those who dare to be as brave as they are. Balls of steel - an exact copy of their CEO's balls. Direct advertisement created by BBDO, Germany for truefruits, within the category: Non-Alcoholic Drinks.

Film advertisement created by Y&R, Argentina for Cereal Mix, within the category: Food.

Film advertisement created by The Richards Group, United States for AAF ADDY Awards, within the category: Professional Services.

Brazilian voters are going to the polls on Sunday in the first round of the presidential election. In an attempt to raise awareness of the importance of an informed voting decision (In Brazil where voting is mandatory), BURGER KING launches an irreverent, disruptive campaign: the Blank Whopper. Can you imagine getting a sandwich with just onions and mayo, or just pickles, or with no bread at all? This is a Whopper chosen by someone else – and what customers got after answering their intent to vote Blank in the next presidential election. To stress the effects of the decision, the package spells out the message: “choosing the blank ballot is waiving your right to choose; and when you let someone choose for you, you can’t complain about the results.” “We wanted to show that casting a blank ballot is not as great as it sounds. Each and every one of us deserves their country their way– and an informed voting decision is the first step in that direction”, says Rafael Donato, creative VP for DAVID SP. Please note that Burger King does not support any candidate nor any party and that this promotion is not part of any election campaign. Experiential advertisement created by David, Brazil for Burger King, within the category: Food.

Film advertisement created by FCB, United States for Dockers, within the category: Fashion.

Film advertisement created by Iris, Indonesia for FiberCreme, within the category: Food.

Ambient advertisement created by Saatchi & Saatchi, Netherlands for FIAT, within the category: Automotive.

Transhumance is the seasonal movement where shepherds transfer their livestock from the highest mountains to plaines. During their 30 days trip, shepherds walk hundreds of kilometers by foot. It’s an Eastern European tradition that dates back thousands of years, and even though it’s happening less and less all around the world, one Romanian shepherd still makes the journey twice every year. Ghiță, the social shepherd who decided to challenge the world by inviting everyone to join him during the transhumance journey. Digital advertisement created by McCann, Romania for Vodafone, within the category: Electronics, Technology.

In a world where violence against women is so prolific, it's shocking to think that South Africa's abuse rate is five times higher than the global average. But that's the reality. In fact, 3 women die every day in this country at the hands of their partners. And yet we allow the abuse to continue by making excuses to justify this grotesque behaviour. Carling Black Label, South Africa's largest and most loved beer brand, has been talking to men and defining masculinity for decades. They're also acutely aware of the link between alcohol and violence, which is why they see it as their responsibility to use their influence to talk to men about this issue. Their aim is to mobilize our men to take action against gender-based violence and the excuses that surround this epidemic, because they believe there is #NoExcuse for women abuse. Film advertisement created by Ogilvy, South Africa for Carling Beer, within the category: Alcoholic Drinks.

Digital advertisement created by Miami Ad School, United States for Bacardi, within the category: Alcoholic Drinks.

Digital advertisement created by White Label, United Kingdom for Laphroaig, within the category: Alcoholic Drinks.

Film advertisement created by Latte, Italy for Solidar, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Portugal for Renault, within the category: Automotive.

Film advertisement created by Fitzgerald+CO, United States for Navy Federal Credit Union, within the category: Finance.