Move over, Uber, and tell Grubhub the news: The latest thing in delivery involves on-demand mobile brush, rinse and floss stations. Advertising agency Humanaut is introducing their first campaign for hello®, one of the fastest-growing oral care brands in the US, by launching a new mobile mouth-care service called Spyt (pronounced spit). Spyt delivers “everything including the bathroom sink” to brushers on the go, including naturally friendlyTM hello® toothpaste, toothbrushes, mouthwash and floss. The fully functional, tile-lined sinks are mounted onto the back of a fleet of electric scooters. The campaign was teased last week with an invite-only test of the service in NYC. The first lucky customers shared their first time experiences brushing and “spyting” in public with followers on Instagram using #helloSpyt. The launch coincided with OOH subway ads in NYC featuring hello®’s new campaign line “The Future of Brushing” and is now being followed by a paid media campaign on Facebook, Instagram, YouTube and Hulu. The long-form video, which Humanaut edited into :30, :15 and 6-second executions, features a friendly Spyt scooter driver pulling up to cafés, parks and other spots where folks have called for a Spyt scooter stocked with hello® products. The videos highlight hello®’s refreshingly modern ingredients such as farm-grown mint, activated charcoal and hemp seed oil. Integrated advertisement created by Humanaut, United States for Hello, within the category: Health.

Film advertisement created by JWT, Australia for NSW Government, within the category: Public Interest, NGO.

Executive Creative Directors: Mike Pierantozzi, Stephen Leps Film advertisement created by Saatchi & Saatchi, United States for Luvs, within the category: House, Garden.

The Mapuches are one of the oldest indigenous people of Chile. Their land taken away. Their leaders have been imprisoned without guarantees, without evidence and without trial. The mass media do not report what is happening. Only Aukin.org, and other small local Mapuche media report the news, witch does not reach more than 1,000 people in terms of coverage. So we invited to the people to take action, using the only item in which the Mapuche people are still being recognized: the $100 pesos coin. Using that coin we create a symbol, putting it in the hands of a whole country. Digital advertisement created by Pedro Juan & Diego, Chile for Aukin Digital Journal, within the category: Media.

Ambient advertisement created by Saatchi & Saatchi, Italy for Italian Culture Week, within the category: Recreation, Leisure.

Brief: Connectivity is key for car brands. But in people's digital routine, BMW is not yet top of mind. How can we change that? Idea: Simply illustrated ads highlight specific features of BMW Connected. In short online videos, we engage our busy target group while browsing. The seamless transition shows them how smoothly BMW Connected fits in to their digital life. In the same style, print ads transform the message to the offline world. Both channels lead to our website where users learn the features through scroll-through storytelling. Digital advertisement created by Miami Ad School, Germany for BMW, within the category: Automotive.

Outdoor advertisement created by Fuel, Portugal for Link, within the category: Public Interest, NGO.

Digital advertisement created by Thinkmodo, United States for Oakley, within the category: Fashion.

Film advertisement created by Wing, United States for Pickupmydonation.com, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Sweden for Arla, within the category: Non-Alcoholic Drinks.

Outdoor advertisement created by Ogilvy, United States for Coke Zero, within the category: Non-Alcoholic Drinks.

Film advertisement created by RG2, Venezuela for Venezuela's Alzheimer Foundation, within the category: Public Interest, NGO.

The campaign consists of three 30 second spots, which lead up to a four minute online film. The film can be seen here: www.the-decision.ch Film advertisement created by Leo Burnett, Switzerland for Federal Office of Public Health Switzerland, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, South Africa for Wellington's, within the category: Food.

Direct advertisement created by Publicis, Uruguay for Nike, within the category: Fashion.

Ambient advertisement created by John St, Canada for Tetley, within the category: Recreation, Leisure.

Film advertisement created by Heimat, Germany for Hornbach, within the category: Retail Services.

Outdoor advertisement created by Cossette, Canada for OFF Infopresse, within the category: Media.

Film advertisement created by Big Communications, United States for Valvoline, within the category: Automotive.

Film advertisement created by Carne, Peru for Cemento APU, within the category: Industrial, Agriculture.