Could Nutella be even more unique? We think so. We think Nutella can be as special and expressive as every single one of its customers. With this objective, Nutella Unica was born-- the first limited edition made by seven million different jars: dozens of patterns, thousands of color combinations, one special algorithm. Design advertisement created by Ogilvy, Italy for Nutella, within the category: Food.

Digital advertisement created by BBDO, United States for Macy's, within the categories: Pharmaceutical, Retail Services.

LYSE is a premium sachet skincare brand, specially made to treat and keep skin moisture at night for those who often have late night or sleep deprivation which is usually main cause of facial skin problems such as acne, wrinkle, dark circles, skin puffiness or dryer skin. Main target is students, freelancers, and first jobbers who are living life under motto “ WORK HARD, PLAY HARDER”. The campaign’s story is told by “The midnight house ”, series of short advertisements that tell stories of what happened in a gang of friends in the late night both good and bad. However, with Lyse night skincare, you always look perfect the next morning. Film advertisement created by Workkit, Thailand for Lyse Skincare, within the category: Beauty.

Because, it’s time to change the rules of the game – the social inequalities of our world. This year, French people will have to choose their new President. Social inequality divides the French society and it’s critical to remind everybody the importance of this issue. Adults get used to social unfairness… But kids can’t bare it. Kids’ reactions to situations are often very interesting because they’re truthfully blunt with no preconceived or learned bias. In “The Society Game” experience, we see how they react to our unfair world. Experiential advertisement created by Herezie, France for Observatoire des Inegalities, within the category: Public Interest, NGO.

How a tv ad turned into a live conversation platform in the #letseattogether integrated campaign. Ambient advertisement created by McCann, Romania for Coca-Cola, within the category: Non-Alcoholic Drinks.

Digital advertisement created by BarrettSF, United States for 2K Sports, within the category: Gaming.

Our 'Selfies' Radio campaign demonstrates that the Cape Times gets you closer to the news. We took key newsmakers and had them deliver the news “themselves”. You can’t get any closer to the news than with the subject bringing you the news himself. Audio advertisement created by Lowe, South Africa for Cape Times, within the category: Media.

Film advertisement created by Moroch, United States for McDonald's, within the category: Food.

Film advertisement created by BBDO, United States for AT&T, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Israel for Bagel Bagel, within the category: Confectionery, Snacks.

Producer Mike Wigart Film advertisement created by 72andSunny, United States for Call of Duty, within the category: Gaming.

In times of crisis, online news-outlets are encouraged to temporarily replace their paywalls by humanity walls on all relevant articles to the crisis. Not just once. But every time there’s money needed. Important: Humanity Wall is not meant to be a temporary campaign. It is an open source idea, to be deployed in a permanent way, by any publisher to the benefit of the non-profit of their choice. Digital advertisement created by Happiness, Belgium for Varia, within the category: Media.

The world’s very first Oceanic Plasticarium is literally bringing plastic soup to the people. The glass cube is a brand new museum piece, which contains 2,700 liters (713 gallons) of plastic soup, sampled directly from the Pacific Ocean, brought to the Institutes founded to educate people about the history of mankind and nature. Filling in a crucial – but missing - part of history. “People often see plastic waste as such an overpowering problem, that feels like it’s too big to do anything about. Our goal with this project is to change that. We are encouraging everyone to take ownership. Plastic soup is something we have created together, and we’re all part of both the problem and the solution. By altering our behavior, together we can make single-use plastics a thing of the past. Our aim is to banish plastic soup to the history books. So that in the future, the only place you will ever be able to see it will be in museums like the Tropenmuseum,” says Merijn Everaarts, founder of Dopper and initiator of the Oceanic Plasticarium.

Film advertisement created by McCann, Brazil for Chevrolet, within the category: Automotive.

Creating a launch campaign for Burger King's new 'kosher bacon' product range made from turkey. The challenge was to create a huge buzz on a modest budget which would encourage customers in Israel to try Burger King's new product range. Harder still – how could the campaign turn the limitations of kosher requirements, 'kosher bacon' into an advantage? The limitations of kosher bacon had to be transformed into an advantage. The strategy was to lean-in, play on the concept of kosher bacon with pride and humor, and find a presenter who would combine the components required to maximize the effect of the launch through a movie commercial, Instagram stories, Facebook and digital billboards across Israel. That perfect presenter was Melech Zilbershlag, an internet celebrity, comedian and content creator from a Haredi community with appeal to religious and secular audiences alike. Melech, a name which translates to 'King' in English fits perfectly with the Burger King brand. His youthfulness, humor and religious background were able to reassure customers that the turkey-based product range was indeed kosher, and appeal to the brand's core audiences. Melech's internet fame also afforded significant organic exposure through his digital and online platforms. The commercial went all the way into the 4th place on youtube Israel rank for November. Digital advertisement created by Debby Group, Israel for Burger King, within the category: Food.

This is not a campaign. This is doing things different. E-sport is the fastest growing sport in the world and this makes it the arena for new tech brands to be seen at. So, what could we do to make Lenovo stand out in an already busy and aggressive playing field? Well, we started with Lenovo’s belief “Different is Better” and took it from there. In November 2017 we embodied ´different´ in the shape of a never before seen Counter Strike team of elderly folks between 63 and 81 years of age. After two weeks of fierce training we hi-jacked Dreamhack, one of the biggest gaming events of the year, and entered our ´Silver Snipers´ to take on the international pro-teams of skilled youngsters in the competition. And it was an outstanding success. No tv-campaigns, no posters, no celebrities, no paid for influencers or clicks. Only a very different and lovable team entered at the center stage of a hard-to-reach scene, a website and a few social posts causing a stir in 157 countries, appearing on over 400 news sites, reaching the no 87 most upvoted story of all time on Reddit and even seen on state owned national TV in China. And most importantly, Lenovo’s very different team of Silver Snipers have gone from a quiet life of tea and cakes to e-sport idols for gamers all over the planet, now embarking on their first world tour. Experiential advertisement created by Ehrenstråhle, Sweden for Lenovo, within the category: Electronics, Technology.

Rivers in Bulgaria are highly polluted and fish species are disappearing rapidly. To raise awareness and get people to sign a European petition for strict water legislation we’ve made a disappearing fishing wobbler. It dissolves in water with only the skeleton of the wobbler remaining, featuring the web address of the campaign site, where visitors are asked to sign the petition. We sent prototypes to fishermen to test it for themselves, driving buzz and initial traffic to the web site. Direct advertisement created by BBDO, Bulgaria for WWF, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Egypt for Mandolin, within the category: Confectionery, Snacks.

Most of the times, Missing Children´s pictures don’t have the notoriety they should get, specially online. That leads us to analyze what was going viral on Instagram. #Art has more than 355 million mentions. So, as art is highly popular and Missing Children photos aren’t, we decided to merge them creating street murals. We contacted artists who helped us to represent the faces of lost children, so we can get people to share these murals on their social networks. The campaign with absolutely 0 budget was seen in different newspapers and became news on tv channels. Thanks to the notoriety of the campaign one of the children's was found and returned to his come. Outdoor advertisement created by DDB, Argentina for Missing Children, within the category: Public Interest, NGO.