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Film advertisement created by DDB, South Africa for Telkom, within the category: Electronics, Technology.
Film advertisement created by BBDO, United Kingdom for Dolmio, within the category: Food.
Visualization of the 1st violin of the 2nd symphony, 4th movement by Ferdinand Ries in the shape of a rollercoaster. The camera starts by showing a close-up of the score, then focuses on the notes of the first violin turning the staves into the winding rail tracks of the rollercoaster. The notes and bars were exactly synchronised with the progression in the animation so that the typical movements of a rollercoaster ride match the dramatic composition of the music. Film advertisement created by Euro RSCG, Switzerland for Zurich Chamber Orchestra, within the category: Recreation, Leisure.
Haret Hreik is a Hezbollah stronghold that has witnessed 4 suicide bombings in less than 6 months and is therefore a region that everyone avoids in Lebanon. Flower Town is a flower shop located at the heart of this "Death Zone" and needed to break the wall of fear to drive sales on the shop's most grossing day: Valentine's Day. The idea was therefore a very simple but powerful dare: "Would you die for your beloved?" People were asked to come to Haret Hreik, check in and buy a flower that had a green pin on it, proving they made the trip to Haret Hreik. Within 48 hours, the dare became viral. Ambient advertisement created by BBDO, Lebanon for Flower Town, within the category: House, Garden.
Joma is turning 50 and in order to celebrate, they're relaunching the original 367 design from the 80s. The 367 is one of Joma’s most iconic designs from the 1980s. 35 years later, they’ve decided to create the same trainers that were seen for the first time at the Footwear Fair of Berlin in 1981. In order to introduce the “new” 367, the brand has come up with a very 80s-esque campaign. Everything is from that decade, from the printing to the photography, down to the creative advertising professionals involved. The process was captured in a ten-minute documentary titled “The Story of an Ad”. The premiere of this documentary and the official presentation of this model in Spain took place on 29 October in a place that hasn’t closed its doors since that time and that still preserves all of its essence from that era, La Vía Láctea: the iconic nightclub from the “Movida Madrileña” (Madrid Scene). It hasn’t been easy, but Joma has managed it: they’ve made an ad as 80s as the 367. And there is nothing that sums up this campaign better than the print work itself: “We’ve worked hard to change as little as possible”. Integrated advertisement created by Agudos y Crónicos, Spain for Joma, within the categories: Fashion, Sports.
Content advertisement created by Publicis, Singapore for Vicks, within the category: Pharmaceutical.
The Mapuches are one of the oldest indigenous people of Chile. Their land taken away. Their leaders have been imprisoned without guarantees, without evidence and without trial. The mass media do not report what is happening. Only Aukin.org, and other small local Mapuche media report the news, witch does not reach more than 1,000 people in terms of coverage. So we invited to the people to take action, using the only item in which the Mapuche people are still being recognized: the $100 pesos coin. Using that coin we create a symbol, putting it in the hands of a whole country. Digital advertisement created by Pedro Juan & Diego, Chile for Aukin Digital Journal, within the category: Media.
Humanaut launched an integrated marketing campaign for client Organic Valley, an all-organic cooperative of more than 2000 family farmers producing milk, eggs, cheese, and butter. The campaign aims to build the brand's awareness amid a growing flood of greenwashing and confusing health claims in the food and beverage industry. The new campaign calls out how the competition uses sunny marketing images and vague jargon to cover up for less-than-ideal farming practices. The ads make a sharp contrast between industrial farming practices and the way Organic Valley food is made, on small family farms, without the use of toxic chemicals, hormones, GMOs or antibiotics. Film advertisement created by Humanaut, United States for Organic Valley, within the categories: Food, Non-Alcoholic Drinks.
Film advertisement created by Jung von Matt, Germany for Simfy, within the category: Electronics, Technology.
Digital advertisement created by Brand New School, United States for Nike, within the category: Fashion.
Every year in South Africa thousands of criminals escape conviction due to people disturbing crime scene evidence. The DNA Project set out to educate the public never to interfere with a crime scene. We created a 6x8m canvas out of small white stones. Onto this we spray painted the giant mugshot of a criminal. As people walked over the installation the criminal's identity became more and more unrecognisable. Ambient advertisement created by FoxP2, South Africa for DNA Project, within the category: Public Interest, NGO.
Executive Director of Integrated Production: Liza Near Film advertisement created by Mullen, United States for truTV, within the category: Media.
Film advertisement created by Grey, United States for Ad Council, within the category: Public Interest, NGO.
Audio advertisement created by BMF, Australia for ALDI, within the category: Food.
The number of poor is on the rise in Finland. Those especially hard hit by poverty are families with children, single parents and people who live on their own. Film advertisement created by Make it Simple, Finland for Salvation Army, within the category: Public Interest, NGO.
Integrated advertisement created by BETC, France for Evian, within the category: Non-Alcoholic Drinks.
Often stroke awareness messaging can be heavy and alarmist, highlighting signs of stroke and the potentially scary outcomes after. In order to balance a difficult subject, the team went with a lighter creative style to engage an audience that may not want to necessarily listen and to contrast the scariness of the subject. The spot is based on insights that people with risk factors are least likely to pay attention to strokes due to a mentality that it usually happens to someone else. People who have strokes often aren’t aware when it's happening to them and are often unable to seek help themselves. Knowing that people having a stroke are often confused or helpless, the spot also aims to appeal to those around them. Film advertisement created by Eleven, United States for Dignity Health, within the category: Health.
Film advertisement created by BBDO, Australia for Melbourne International Comedy Festival, within the category: Recreation, Leisure.
AXA is Belgium's first insurance company to launch an iPhone app. Their free application helps and guides you through some basic steps when you have a car accident. This product has been launched with an innovative print ad that requires your iPhone to complete the message. Ambient advertisement created by Duval Guillaume, Belgium for AXA, within the category: Finance.