Europeans’ first home appliance brand choice Beko produced one of the most efficient dishwashers to date and wanted to make sure that everybody knows about it. How could we materialize the “efficiency”? How could we show people the actual efficient amount of water that Beko dishwasher uses? Because people only believe something, when they see it. Outdoor advertisement created by McCann, Turkey for Beko, within the category: House, Garden.

Digital advertisement created by FamousGrey, Belgium for Ketnet, within the category: Electronics, Technology.

With the help of the victims’ families, Facebook, and Twitter, we used the profiles of cybersuicide victims to reply to instances of cyberbullying with a powerful message and the hashtag #WordsKill. Digital advertisement created by Miami Ad School, United States for Stopbullying.gov, within the category: Public Interest, NGO.

Pendant la période du confinement, CLM lance L'oeil https://medium.com/@loeildeCLMbbdo
Un regard qui vise à vous transmettre des instantanés pour considérer l’actualité sous un nouveau prisme.
Un regard sur les gens : parce qu’on a tous une façon différente de vivre cette période mettons-nous à la place des gens de leurs problématiques et de leurs nouvelles aspirations​
Un regard sur les industries : parce que chaque métier est différent, comment chacun réagit face à la crise sanitaire ?​
L’oeil de : parce que l’on a tous un avis personnel sur cette crise, 5 questions posées à une personne, du métier ou pas, pour nous éclairer.

Film advertisement created by Publicis, Russia for Neo, within the category: Health.

Ambient advertisement created by FCB, Peru for San Juan, within the category: Alcoholic Drinks.

Digital advertisement created by Tribal, Peru for LAN, within the category: Transport.

Audio advertisement created by Atomic, Ireland for Cornetto, within the category: Food.

Digital advertisement created by McCann, Paraguay for Tigo, within the category: Electronics, Technology.

Film advertisement created by Dunn&Co., United States for Valpak, within the category: Retail Services.

Film advertisement created by Colossus, United States for Archer Roose, within the category: Alcoholic Drinks.

He thought the birds would bring him luck and take him closer to his dreams. But luck had other plans... Follow the journey of this brave man and his ambitions to make his one true dream a reality. Calm and resolved, his life takes a sharp turn when he discovers his life goals; but what measures will he take to make them materialize? Will Lady Luck favor him or will he have to take aid of something superior? Film advertisement created by Dentsu, India for Aditya Birla Capital, within the category: Finance.

Film advertisement created by Mother, United Kingdom for IKEA, within the category: House, Garden.

Film advertisement created by Creativeland Asia, India for MTS, within the category: Electronics, Technology.

Film advertisement created by ARQQA, Egypt for Fawry, within the category: Finance.

The iconic trams of Lisbon do not go unnoticed to anyone. Neither they nor the wires that provide them with energy and that are spread across the city's most charismatic neighborhoods. Still, Leo Burnett Lisboa looked at these in a different way and saw a typography in its complex mesh. And like that, with the support of the Lisbon City Council, the official font Lisbon was born. On the website lxtype.pt, where it can be explored and downloaded for free, everyone can test the font and find out a place associated with each letter, transforming words in spontaneous and personalized guides of the city. To spread the idea, a film was created and directed internally by Hugo Lage and with a soundtrack kindly provided by Dead Combo. Digital advertisement created by Leo Burnett, Portugal for Lisbon City Council, within the category: Transport.

Montréal has plenty of space and room for everyone! As the city is surrounded by water and nature, it can breathe. That’s a big draw when you’re looking for a new home on a human scale. Film advertisement created by Gimmick Studio, Canada for Montréal International, within the category: Hospitality, Tourism.

Brief: Volkswagen decided to sponsor the Planeta Terra Festival (big music fest in São Paulo) as it was a great opportunity to bring their trendy car, the Fox, closer to city’s youth. Then came our challenge: spread the Fox message beyond the event walls, reaching every youngster in São Paulo. Solution: First, we spread a series of tickets in different places within’ São Paulo. Then, we launched an online platform where visitors could see the Google Maps of the entire city. The mechanic was simple: the more tweets #foxatplanetaterra, the closer the zoom on the map. The first one to get to the ticket, won it. This went on for four days straight. Results: The tweet #foxatplanetaterra became a TrendTopic in São Paulo in less than 2 hours, where it remained for the entire length of the competition. Digital advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Film advertisement created by JWT, Egypt for Vodafone, within the category: Electronics, Technology.