Film advertisement created by Ponce, Argentina for Axe, within the category: Health.

Film advertisement created by TBWA, United States for Gatorade, within the category: Non-Alcoholic Drinks.

To promote exercise and the 2014 Olympics, Olympic Changes installed a very special ticket machine at the Moscow subway station. Instead of accepting money as payment, the high-tech ticket machine only accepted exercise.

When it comes to the last slice of pizza, blackmailing can be a very effective way to get it. Film advertisement created by Les Aiguilleurs, France for Domino’s, within the category: Food.

Film advertisement created by We Are Social, France for Renault, within the category: Automotive.

Film advertisement created by Rothco, Ireland for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by Ogilvy, India for Shan Foods, within the category: Food.

There has been a proposal put forward to allow additional native mammal species to be kept as pets in New South Wales. If allowed, it would create significant and irreversible risks to the conservation and the welfare of wildlife. The proposed list includes Koalas, Ghost Bats, Wallaroos and Bare-nosed Wombats. 11 of the 37 species listed are currently on the NSW Threatened Species List. People needs to know what’s going on and oppose this proposal, because wild animal are wild and belong in the wild. Film advertisement created by Republic of Everyone, Australia for Wires, within the category: Public Interest, NGO.

Immerse your senses with vodka infused with natural fruit and botanical essences. Available in three flavors: Strawberry & Lemongrass, Watermelon & Basil, and White Peach & Rosemary. All-natural ingredients. Only 73 Calories. Film advertisement created by MullenLowe Group, United States for Grey Goose, within the category: Alcoholic Drinks.

To view the website go to http://www.stopthechase.ca Digital advertisement created by Red Lion, Canada for Responsible Gambling Council, within the category: Public Interest, NGO.

The #HelpingTrueHeroes initiative was kick-started by WATConsult in partnership with TheBetterIndia (India’s no.1 Positive News Portal) on behalf of Merck’s Neurobion Forte. The campaign saluted the undying spirit of the four unsung heroes from across India and felicitated them as India’s True Heroes. Many people in India are breaking societal grounds and fighting their personal battles of pain every day to ensure they can provide the best not only to their family, but also to the society. It is with this belief that we urged India to identify and help similar inspirational stories with the return of its annual initiative #HelpingTrueHeroes. In the video series, the selfless and extra ordinary efforts of these four common people were showcased in association with TheBetterIndia. This was followed by a grand event where in True Heroes were felicitated by dignitaries and the same was showcased through Facebook Live on 17th July 2017 at 5pm IST. Film advertisement created by WATConsult, India for Neurobion Forte, within the category: Pharmaceutical.

Digital advertisement created by Territorio Creativo, Spain for Codespa, within the category: Public Interest, NGO.

Film advertisement created by JWT, France for Mountain Riders, within the category: Public Interest, NGO.

Digital advertisement created by Drap, Croatia for Indigo, within the categories: Pets, Public Interest, NGO.

SBI Life Insurance as a brand has an ideology of Celebrating life. It believes that a person should celebrate each and every moment of his / her life and should take pride in doing so. Ganesh Chaturthi is one of the most anticipated festivals across Maharashtra and prior to the celebration of the festival, there is a lot of planning involved with different facets like the pandals, sweets and the Ganesh Idol. The festival which is celebrated with such galore requires a lot of planning. To capture this, a Music Video - ‘Bappa Morya’ was created featuring Sukhwinder Singh. The video captures different groups of people involved in the preparations across the city of Mumbai. The campaign was further complemented with a Facebook 360-degree wherein the journey of Lord Ganesha, right from the idol making process to the Immmersion was captured. This helped the brand in highlighting the key preparation elements that goes behind celebrating the festival. Additionally, a Facebook live of the Maha Aarti by well known actor Vaibhav Tatwawaadi at Andhericha Raja was covered. The campaign DVC received over 2.7 million views and it reached over 4.5 million people. Content advertisement created by WATConsult, India for SBI Life Insurance, within the category: Finance.