Film advertisement created by 11:21, Brazil for Grã Filé, within the category: Food.

The commercial’s protagonist is a man who realizes that his life has changed dramatically the last few months… and how he’s - much to his own surprise - loving everything about it. This change is a sum of big and small choices he made, including his choice for the new Outlander PHEV. Film advertisement created by True, Netherlands for Mitsubishi, within the category: Automotive.

Following the initial contest portion of the Pure Life campaign, in which children submitted drawings for a chance to be printed on the brand’s labels, two of those labels were chosen for Aardman Nathan Love to feature in their animations. The studio aimed to preserve the kids’ original drawing styles while incorporating their own unique CG and 2D animation. Film advertisement created by 360i, United States for Nestle, within the category: Non-Alcoholic Drinks.

It's often impossible for people to take out their phones to call for help when they’re under attack. Scream Out by Shazam provides hands-free support by activating emergency calls upon the detection of distressed screams. This way, cries for help will always be heard. Digital advertisement created by Miami Ad School, Germany for Shazam, within the category: Electronics, Technology.

A series of radio spots that hijack OTC medicine advertising to promote responsible dog adoptions. In Poland every other spot aired on the radio is a medicine ad. They are usually kept in the form of a testimonial, short dialogue or sound design. We have produced a series of three, each in a different style and aired them in most popular radio stations throughout spring and summer. Even actors who voiced our spots play in regular OTC commercials quite often. Audio advertisement created by Must Be Loud, Poland for Viva!, within the category: Public Interest, NGO.

Becoming a pilot is very challenging. But when we look at the numbers, only 5% of them are women. So the biggest challenge is being born a woman. To change this and encourage more women to become pilots, easyJet has launched the Amy Johnson Flying Initiative and, to promote it, a global campaign on International Day of the Girl Child. Because when we’re children, it’s easy to be anything we imagine. Film advertisement created by Uzina, Portugal for EasyJet, within the category: Transport.

Market-leading cashback site TopCashback has unveiled its biggest campaign to date, as it seeks to sign up new members. The push is the first to be developed in partnership with NOW, which it appointed as its lead creative agency without a pitch in May 2021. With the core objectives of further growing the appeal of cashback as a way of saving money, and generating new, active members, NOW has partnered with TopCashback to develop “Hmmmingbird”. The TV spot features a cute hummingbird character from the TopCashback logo. With suggestive ‘hmmmmm’s’ and sweet expressions, the hummingbird is there to give you an unusual yet friendly nudge to remind you to shop through TopCashback to save yourself some money. The ad aims to demonstrate how TopCashback is on the side of its members, lending a helping hand to get them rewards for their everyday spending. To make TopCashback’s message memorable and stand out in an ad break, NOW chose to create the ad using stop motion animation. Directed by Adeena Grubb and Andy Biddle at Blinkink, the spot combines charm and craft, featuring a painstakingly created hand-sewn set and characters. Integrated advertisement created by Now, United Kingdom for TopCashback, within the category: Finance.

Digital advertisement created by Pilgrim, United States for Colorado Wildlife Council, within the category: Education.

The Minnesota Lottery has an interesting challenge: Get the younger crowd to play the games of chance they have been eschewing. Luckily, one grandma knows how to party with some whippersnappers. Lucky For Life is the new game from the Minnesota Lottery that gives players a chance to win $1,000 a day for life. To showcase this new game, Periscope created a new TV spot that brought together a rap video (with custom song) and Midwestern sensibility. Grandma Margie has clearly been making the most of her winnings, with custom sweaters, bling and pimped out home décor. As she parties the day away with her family and friends, the homey yet lavish feel and upbeat vibe grabs the attention of a younger audience, and encourages game play.

Direct advertisement created by OpusMultipla, Brazil for Detran PR, within the category: Public Interest, NGO.

Digital advertisement created by Barkley, United States for Take5, within the category: Confectionery, Snacks.

This year, a digital campaign for Sunfeast Mom’s Magic, veered off the beaten path for Mother’s Day and paid homage to the mother-like figures that have positively impacted the lives of those they care for in an attempt to get people to acknowledge these relationships. Digital advertisement created by Ogilvy, India for Sunfeast Mom's Magic, within the category: Confectionery, Snacks.

Liu Wen finishes a shooting and receives a text message for the secret party. What follows now is a series of back and forth cuts been Liu Wen and the party crew. It goes between Liu Wen walking to her car and taking off to the party location, while the crew is setting up in the plane to get the party started. Liu wen arrives at the party and they celebrate. The music is at its peak and the B- Boy and B- Girl are battling with their best dance moves, they are having a great time together. Film advertisement created by The Hype | Pixomondo, China for Puma, within the categories: Fashion, Retail Services.

Film advertisement created by DLBGROUP, Venezuela for Laboratorio La Santé, within the category: Pharmaceutical.

Film advertisement created by Saatchi & Saatchi, Italy for Coordown Onlus, within the category: Public Interest, NGO.

Film advertisement created by Wunderman, United Kingdom for Nicotinell, within the category: Health.