Film advertisement created by Blackpool & the Fylde College, United Kingdom for Burger King, within the category: Food.

One of the enduring stereotypes about manliness that has been passed down generations, is that crying is a sign of weakness. When in fact, it takes real strength to show vulnerability and emotions. As a responsible male brand, Gillette believes that even if you express your pain through tears, you are #ManEnough. By presenting the real-life story of Lt Col M K Sinha SM (Retd) and his father, we want to pave the way for a new understanding of manliness and strength, that the next generation of men should aspire to. As part of the Gillette Achievers Academy, we’re committed to inspire men across the country to rethink their notions of manliness at http://www.safaltaapnimutthimein.org Integrated advertisement created by Grey, India for Gillette, within the categories: Beauty, Personal Accessories.

Film advertisement created by Grey, Malaysia for Pantene, within the category: Beauty.

Film advertisement created by 72andSunny, Australia for Kodciuszko, within the category: Alcoholic Drinks.

Film advertisement created by JWT, Italy for Hotpoint, within the category: Electronics, Technology.

Usually, what you live in a game, stays in the game. But for the launch of The Crew 2, we decided to change that. We invited gamers to download the beta version of the game and we then asked them to ride all over the open world and try to manage their best race and their most incredible stunts.

They then had to simply share their race with us directly, using the “share” button of their video game console, and we selected the most amazing one.

The player’s race was carefully studied and we spent time reproducing the exact map of his track in the real world. We had to pay attention to every background detail, in order to make it as similar as possible, so the player felt like he was living the exact same race. Finally, the chosen player had to face his IRL ride, with world record Red Bull pilot, Bryce Menzies.

Film advertisement created by Leo Burnett, Canada for Enbridge, within the category: Industrial, Agriculture.

With the help of the victims’ families, Facebook, and Twitter, we used the profiles of cybersuicide victims to reply to instances of cyberbullying with a powerful message and the hashtag #WordsKill. Digital advertisement created by Miami Ad School, United States for Stopbullying.gov, within the category: Public Interest, NGO.

A miserable sushi, a sad t-bone steak with mashed potatoes, a lousy made eggs Benedict, these are the failed food's featured in three short-videos shot by Swedish education company Lernia together with Swedish independent agency Volontaire, mimicking the style of Facebook food-tutorials. Digital advertisement created by Volontaire, Sweden for Lernia, within the category: Education.

Film advertisement created by Wieden + Kennedy, United Kingdom for 3 Mobile, within the category: Electronics, Technology.

We have created a gallery of unusual street-art objects called “Braille-art” that consists of three objects combining visual symbols and text written in Braille. Each of the objects tells a story about achievements of different blind people successful in their respective fields despite their disability. Experiential advertisement created by Possible, Russia for Belaya Trost, within the category: Public Interest, NGO.

Maimu Kala celebrated her 95th birthday this year. During her long life, this elderly lady never had the chance to travel beyond the borders of her homeland. One time the reason was work, then there were historic factors that made traveling almost impossible. In her old age, she started to feel resentment: “I’m a lost cause...” But it is never too late to make your dreams come true! Film advertisement created by optimist, Estonia for Nordica, within the category: Transport.

In the past years, countless historic buildings in the Middle East have been destroyed by countless wars. This huge cultural loss has an even greater impact for the next generations, which will never be able to see or visit these places. Having this in mind, the History Blocks project was created with the support of UNESCO. It is an initiative that takes place inside Minecraft Education Edition, a Microsoft platform with a pedagogical purpose used in schools around the world. The project counted on the participation of teachers who guided – through a pedagogical plan – the collaborative building of monuments that had been destroyed in the Middle East and that had already been projected in the platform. Experiential advertisement created by Africa, Brazil for UNESCO, within the category: Public Interest, NGO.

This isn't friendship, this is fanship.

In association with The Danish Animal Welfare Society Mazda sets out to give homeless dogs the joyride of their lives – and the chance to find a new family. Ambient advertisement created by JWT, Denmark for Mazda, within the category: Automotive.

Film advertisement created by Dare, Canada for BC Children's Hospital Foundation, within the category: Public Interest, NGO.

Film advertisement created by Cheil, Chile for Samsung, within the category: Electronics, Technology.

Content advertisement created by Publicis, France for Renault, within the category: Automotive.