Westlake wanted to grow its younger adult customer base but struggled to connect with younger adults, who have a one-stop-shopping habit of returning to the same big box stores for hardware needs. They knew they would need to update the brand’s tone and look a little to connect with this demographic, but didn’t want to lose the brand’s core—centered on expert assistance and friendly service. To reach this goal, Bozell pitched a social media campaign for the Halloween season about zombies. Digital advertisement created by Bozell, United States for Westlake Hardware, within the category: Retail Services.

Digital advertisement created by The Martin Agency, United States for Shadow of War, within the category: Gaming.

Ambient advertisement created by DDB, Netherlands for De Volksbond, within the category: Public Interest, NGO.

Film advertisement created by Zulu Alpha Kilo, Canada for Cineplex, within the category: Recreation, Leisure.

Nobody wants a hard start, motors included. Yet millions of motors are hard started every day, wearing out the machines they run prematurely – and unnecessarily. Give motors an ABB softstarter and they will thank you with increased reliability, productivity and lifetime. To promote and raise awareness about Softstarter from ABB, the digital agency Bybrick Interface created a VR experience that would let people feel what an electric motor - and the processes it powers - feel when thay are started without a Softstarter connected. The city of Västerås, home of ABB’s Swedish HQ, was modelled in 3D. The VR experience takes place in an elevator where you get a staggering ride with high g-forces. To top it off, the agency made an event in the actual elevator where the VR experience takes place, and let unknowing people passing by get the elevator ride of their lives. The VR experience is also available as an app for both android and ios devices.

Mall Plovdiv is trying to provoke its visitors with surprising promotions. We put a red phone at one of the corridors of the mall and our host dialed its number from time to time. Those who dared to pick it up were surprised by an offer - you have 15 minutes to choose something from the mall shops for 50 leva and we shall pay for it. The promotion created a real fuss and people started to wait for the phone to ring. But nobody knew when this will happen... Ambient advertisement created by the Smarts, Bulgaria for Mall Plovdiv, within the category: Retail Services.

Film advertisement created by Chemistry, Ireland for Tesco Mobile, within the category: Electronics, Technology.

Film advertisement created by Wieden + Kennedy, Netherlands for FIFA, within the category: Gaming.

Everyone wants to celebrate this festivity in an even more beautiful and magical way with their loved ones. But sometimes it can be more difficult than it looks!    The Pre-Christmas period can be particularly stressful, especially when you are having trouble finding the best gift for your family members. However, when you’ve made the right choice and picked Manor for your Christmas shopping, the struggle is elsewhere: finding the best place to hide the perfect presents!  Film advertisement created by BETC, Switzerland for Manor, within the category: Retail Services.

Digital advertisement created by McCann, Italy for Centro Clinico Nemo, within the category: Health.

Digital advertisement created by Biborg, United Kingdom for Resident Evil, within the category: Gaming.

By and large, Indians are a God-fearing and superstitious lot. Zara, a popular Tapas Bar in Chennai, in association with Chennai Traffic Police decided to address drunken driving (responsible for 70% of road fatalities in India), by leveraging this mindset. Yama, the God of Death from Hindu mythology was used to drive home the message, quietly arriving in the patron's car when the valet brought it back. Seeing the God of Death as a wake-up call, most patrons who experienced the live stunt opted to use the drivers-for-hire service. Ambient advertisement created by McCann, India for Chennai Traffic Police, within the category: Alcoholic Drinks.

Film advertisement created by David&Goliath, United States for KIA, within the category: Automotive.

Digital advertisement created by Friendly, Hungary for Nikon, within the category: Electronics, Technology.

Film advertisement created by Wongdoody, United States for The Coffee Bean & Tea Leaf, within the category: Non-Alcoholic Drinks.

Film advertisement created by Spark44, United Kingdom for Land Rover, within the category: Automotive.

Film advertisement created by Ogilvy, South Africa for Lucozade, within the category: Non-Alcoholic Drinks.