“Home Safe & Sound” is one of four branded films produced for national TVC as part of the client’s ‘resident series’. The film targets one of the primary aged care resident groups: single independent women. Capturing moments throughout the resident’s life, the film includes old 8mm home movies capturing the resident over the course of her life. Film advertisement created by MSQUARE, Australia for LDK Healthcare, within the category: Health.

'UNDISCOVERED CREATURES' Surfers Against Sewage uses real deep-sea recordings of unknown creatures we may be killing in eerie new radio campaign. Created by M&C Saatchi London, the work features real deep sea hydrophone recordings of unexplained underwater sounds, considered by many experts to be proof of large, undiscovered sea life. They end by asking the question; are we killing what we've yet to discover? Audio advertisement created by M&C Saatchi, United Kingdom for Surfers Against Sewage, within the category: Public Interest, NGO.

AHLEM was launched in 2014 by Parisian-born, Los Angeles-based designer Ahlem Manai-Platt, and its product line includes nine handmade eyewear frames in chic shapes all rendered in Italian Mazzucchelli acetate. Reminiscent of a French New Wave film and set in a quintessentially LA location, the film brings together the brand’s Parisian roots and West Coast influences. The story is a classic cat and mouse chase between a man and a woman. This time, though, the familiar game of love plays out through the lens of AHLEM. Looking to bring narrative and cinematic storytelling to the brand’s marketing, the inspiration for the film came from its location – a stunning hillside house designed by architect Michael Sant.

A study commissioned by the brand (Hygiene has no gender, Validata, March 2020) proves that in the families of our target audience, household chores are usually not shared quite fairly - on average, 67% of household chores fall on the shoulders of women. Children, copying the behavior of their parents, are likely to build their families on the same principle. ZEWA states that it is important to share responsibilities fairly between all family members - this example increases the chances of children to successfully fulfill themselves in all areas of life. Integrated advertisement created by RODNYA Creative PR Studio, Russia for Zewa, within the category: House, Garden.

Film advertisement created by DDB, United Kingdom for Volkswagen, within the category: Automotive.

The RAF has launched a new recruitment campaign – the first to be 100% CGI-generated – targeting the next generation of Engineers, created by Engine Creative. The campaign, called ‘The Ultimate Level’, comprises an online film which will feature on the RAF Recruitment website and social feeds. The film focuses on the biggest pull for Engineers: the potential to take their problem-solving skills to the next level by working on the most advanced aircraft in the country. Film advertisement created by Engine Creative, United Kingdom for RAF, within the categories: Electronics, Technology, Military.

Wael Goma is the captain of the Egyptian national soccer team that failed to qualify to the World Cup after a harsh 6-1 defeat against Ghana. He is our version of Carlos Pouyol or Jaap Stam. Film advertisement created by FP7, Egypt for Coca-Cola, within the category: Non-Alcoholic Drinks.

A series of four social media films that shows through a dancer all the possibilities of the new Alcatel Idol 5. Film advertisement created by a_creative studio, France for Alcatel, within the category: Electronics, Technology.

Outdoor advertisement created by The 23, Russia for Don Giulio Salumeria, within the category: Food.

Digital advertisement created by John St, Canada for WWF, within the category: Public Interest, NGO.

Digital advertisement created by M&C Saatchi, United States for undefined, within the category: Fashion.

Film advertisement created by BBDO, United States for Day One, within the category: Public Interest, NGO.

Film advertisement created by Change, Poland for Radio Zet Foundation, within the category: Public Interest, NGO.

For young people, 17-24, smoking represents empowerment, a sense of being in control of one’s life. The mandate is to sensitize them to the fact that, in reality, it is the tobacco industry that is in control of their lives, and this through strategies to create a dependency on its products. We created a campaign using an unlikely theme that nonetheless resonates strongly with the target group: romantic relationships. In the end, the entire campaign, which includes a short film, sheds light on the insidious and sly nature of cigarette addiction. Film advertisement created by Publicis, Canada for De Facto, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Australia for Bank of Melbourne, within the category: Finance.

In an industry like Real Estate that is inundated with mundane fact-based advertising, we aimed to create a refreshing campaign that brings a smile to most folks. Film advertisement created by Lazaro Advertising, India for Goyal & Co, within the category: Professional Services.

Film advertisement created by Sagmeister & Walsh, United States for Appy Fizz, within the category: Non-Alcoholic Drinks.

To prove that the new Beaphar baseline ‘Because pets are family too’ really makes sense, Beaphar and communication agency Gutzandglory set up a surprising social experiment. Beaphar asked children from 4 families from 4 different European backgrounds the same question: “draw a picture of your family.” Without knowing from each other, parents and kids were tested at separate locations. In the video-taped experiment we asked them who the members of the family were. The answers from the kids and the parents were quite different... and very eye-opening for the adults. Kids prove to have stronger intuitions and insights into what really counts in family bonding. They find it self-evident that pets are part of the family. The video of the social experiment targets more than 80 countries, where Beaphar is active. With special focus on the 5 big historic home markets: The Netherlands, Belgium, Germany, France and the UK. The video uses online channels like Facebook and YouTube, with the support of a PR campaign Experiential advertisement created by Gutzandglory, Belgium for Beaphar, within the category: Pets.