Usually, what you live in a game, stays in the game. But for the launch of The Crew 2, we decided to change that. We invited gamers to download the beta version of the game and we then asked them to ride all over the open world and try to manage their best race and their most incredible stunts.

They then had to simply share their race with us directly, using the “share” button of their video game console, and we selected the most amazing one.

The player’s race was carefully studied and we spent time reproducing the exact map of his track in the real world. We had to pay attention to every background detail, in order to make it as similar as possible, so the player felt like he was living the exact same race. Finally, the chosen player had to face his IRL ride, with world record Red Bull pilot, Bryce Menzies.

Digital advertisement created by Grey, Belgium for Child Focus, within the category: Public Interest, NGO.

Ambient advertisement created by Gelia, United States for Independent Health Foundation, within the category: Public Interest, NGO.

Film advertisement created by Lg2, Canada for Penningtons, within the category: Retail Services.

More than a year ago, Movistar+ asked us to undertake what we most love: a challenge. They were just starting out on the production of their own series and needed a transmedia project that was on par with the great content. We decided to confront this challenge head on, taking ourselves out of our comfort zone, and so we began to investigate new forms of story immersion and the result was the creation of an interactive storytelling game for La Zona. Film advertisement created by FLUOR, Spain for Movistar+, within the category: Gaming.

Title Design: Laundry! Digital advertisement created by RPA, United States for Newport Beach Film Festival, within the category: Recreation, Leisure.

Film advertisement created by Wilton, Georgia for National Parks of Georgia, within the category: Recreation, Leisure.

Digital advertisement created by Leo Burnett, Hungary for Leo Burnett, within the category: Agency Self-Promo.

Film advertisement created by Don't Panic, United Kingdom for ONE, within the category: Public Interest, NGO.

Film advertisement created by Tattoo Projects, United States for Sheetz, within the category: Retail Services.

Direct advertisement created by Mark+, Brazil for Biscoitos Zezé, within the category: Confectionery, Snacks.

Film advertisement created by JWT, Egypt for Dolceca, within the category: Food.

Viasat Nature HD - the favorite broadcasts about the nature and animals in HD resolution. To emphasize the realistic quality of the channels's picture, we will entice the real birds to the image of a billboard. Film advertisement created by Soda, Russia for Viasat Nature, within the category: Media.

Digital advertisement created by BBDO, United Kingdom for Snickers, within the category: Confectionery, Snacks.

Film advertisement created by The Escape Pod, United States for Claussen Pickles, within the category: Food.

Digital advertisement created by BBDO, Peru for Supermanco, within the category: Media.

Digital advertisement created by Grey, United States for Law Offices of Esteban Gergely, within the category: Professional Services.

On the International Day of Children's Rights on November 20th, Child Protection Switzerland launched the PRIVACY PLAYGROUND to draw attention to the dangers of “sharenting” (“to share” / “parenting”). Stickers with cute motifs are attached to slides, climbing frames and swings. These contain a QR code that triggers push notifications on the smartphone as soon as the parents take a picture of their child. As cute or funny as children’s photos are, posting them can be dangerous. Once published, it's easy to lose control of it. It can quickly happen that a playground snapshot from Instagram ends up on pedo-criminal darknet platforms - or it only triggers cyberbullying years later. There is only one rule when you think about sharing pictures of children on the web: #SharingIsNotCaring. Always. Not just on Children's Rights Day. Experiential advertisement created by Jung von Matt, Switzerland for Kinderschutz Schweiz, within the category: Public Interest, NGO.

Bank of America is presenting a unique event at Fenway Park on October 4th. Harvard Professor Michael Sandel is going to be interviewing an all-star panel on moral, civic and ethical topics. Digital advertisement created by Sleek Machine, United States for Bank of America, within the category: Finance.

Digital advertisement created by Sri Sri Publications Trust, India for The Art of Living, within the category: Public Interest, NGO.