Film advertisement created by Huxley Quayle von Bismark, Canada for Toronto Community Foundation, within the category: Public Interest, NGO.

Film advertisement created by Romance, France for World of Tanks, within the category: Gaming.

Film advertisement created by BBDO, United States for AT&T, within the category: Electronics, Technology.

Film advertisement created by Wieden + Kennedy, United States for Delta, within the category: Transport.

Summer can be a nightmare for teens in the city, watching their Facebook feed getting filled with happy vacation photos posted by their friends. To release that tension KFC is launching the Fakation concept – allowing everyone to take a fake vacation while staying at the city center. During the campaign, KFC branches would turn into resorts, tray liners and floor stickers in the restaurants would allow teens to troll their friends by faking a vacation photo using their regular mobile phone camera, and a website will show tips and tricks how to create the perfect vacation visuals – without getting there for real. Ambient advertisement created by McCann, Romania for KFC, within the category: Food.

Outdoor advertisement created by Wunderman Thompson, Argentina for Tarjeta Cencosud, within the category: Finance.

Digital advertisement created by BBH, United States for Social Tees Animal Rescue, within the category: Public Interest, NGO.

Outdoor advertisement created by BBDO, United States for Whistle, within the category: Electronics, Technology.

Film advertisement created by Mr. President, United Kingdom for BetVictor, within the category: Gambling.

Outdoor advertisement created by Biborg, France for Netflix, within the category: Media.

Saga Seaweed accounts for app. 1/4 of the all Japan seaweed production, and it has been # 1 for 13 straight years. The secret of this deliciousness is the strut farm grown method: using the 6 meters difference of tide levels, which is the unique feature of the Ariake sea. To let the public know about the brand and the deliciousness of “Saga Seaweed,” which is the largest volume and the best quality in Japan, Saga city launched “Saga Seaweed Business Card Seaweed Project“. The purpose of the “Saga Seaweed Business Card Seaweed Project” is to communicate its deliciousness clearly. 50 Saga Seaweed Celebrities who love Saga Seaweed will give out edible business cards made of Saga Seaweed, which are cut with the latest laser technology, to 100 non-Saga residents within a month. Direct advertisement created by Geometry Global, Japan for Saga, within the category: Food.

Digital advertisement created by Cossette, Canada for Oatmeal Crisp, within the category: Food.

Film advertisement created by Bullish, United States for BON & VIV Spiked Seltzer, within the category: Alcoholic Drinks.

The film celebrates the anniversary of BBC tv coverage of the Wimbledon Tennis Championships - we see everyone from the umpire to the ballboy desperately trying to catch the cameraman's attention, with the crowd resorting to synchronized movements to get airtime. Film advertisement created by Creative Forager, United Kingdom for Arts University Bournemouth, within the category: Education.

Ambient advertisement created by 32 Mars, Canada for Mont-Sainte-Anne & Stoneham, within the category: Recreation, Leisure.

Digital advertisement created by Jam, United Kingdom for Tesco Mobile, within the category: Electronics, Technology.

The video/commercial is a rap music video parody that was shot on a set made entirely of gummy bears. We used about 900 pounds of gummy bears to create a gummy "brick" wall, sofa, tables, lamp, "beaded" curtains, and plenty of bling.

Film advertisement created by Jung von Matt, Switzerland for Pro Infirmis, within the category: Public Interest, NGO.

In the music sector, many artists collaborate with one another on duets. But with “Be The Meister” this idea of collaboration is taken one step further. The idea was to merge 2 songs and 2 music videos from 2 different artists so that, when they are put together, they create a new song and a new music video. In this way, Jägermeister could transmit its new positioning through an unpublished piece in audiovisual format, and with voices that its audience would be willing to listen to: two urban music artists. Rels B, one of the most successful Spanish hip hop and trap musicians, and Deva, an emerging artist who mixes different styles of urban music, are the artists chosen to compose 2 songs, “Ballin'” (Rels B) and “Quién Quieres Ser” (Deva). These songs have been independently released in the Spanish market, and following the strategy of musical releases, included the production of their music videos. In addition, based on the consumption trends of the target market, the two videos have been shot in vertical format so that, when they come together, a third video is discovered: a piece full of visual games and symmetries that also complements the individual stories. The stories of both the individual music videos and the third, joint video, tell stories of overcoming hardships. Through these videos it was possible to illustrate the concept of “Irreverent perfectionism,” which celebrates their effort, ambition and style through a content that does not appear to be advertising. Digital advertisement created by Proximity, Spain for Jagermeister, within the category: Alcoholic Drinks.

Digital advertisement created by DDB, Poland for LOT, within the category: Transport.