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The latest spark of genius from the shave experts Remington, is the Flex360. A shaver whose ergonomics mean the product fits neatly into the palm of your hand for greater shaving control. Content advertisement created by TBWA, United Kingdom for Remington, within the category: Beauty.

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Libero Spray is the same as using referees to explain to a player what is the required distance in a free kick. Our innovative product works the same way in order to explain to any man how much distance he needs to maintain from the TV remote, a diary, or even a person. Líbero is the magazine that covers culture, style, nostalgia and other content through football. Since the initial launch of the concept, "If you explain with football, you understand" results have been extremely effective. Distribution has grown from only Spain to include México, Argentina, Costa Rica, Colombia and Portugal. International subscriptions grew by 600% and local by 263% in the first months of the original campaign. Film advertisement created by Lowe, Spain for Líbero, within the category: Media.

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The Pepsi Bot-tler chatbot is an innovative messenger bot where users could order their preferred Pepsi beverage at an even in Dubai called Fashion Forward. The bot then notifies the user when their beverage is ready to be picked up! The innovation in this chatbot is the back end ordering system's integration with the front end bot interface. This was built by alivenow, a leading digital agency with a focus on tech. Digital advertisement created by AliveNow, United Arab Emirates for Pepsi, within the category: Non-Alcoholic Drinks.

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Digital advertisement created by McCann, Brazil for Cancer Hospital of Barretos, within the category: Public Interest, NGO.

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To each personality his SUV, from Gorges du Verdon to Cassis. Opel France and the French Folks go for a wild, urban and true Experience. Film advertisement created by Mirum, France for Opel, within the category: Automotive.

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Film advertisement created by Saatchi & Saatchi, Sweden for Gainomax, within the category: Non-Alcoholic Drinks.

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Film advertisement created by Hub, United States for Oakland A's, within the category: Recreation, Leisure.

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The Canadian Centre for Child Protection (CCCP) reports an 89% increase in the past two years in online sextortion cases among teenage boys, prompting the CCCP to develop Canada’s first awareness and prevention campaign for boys, launching on May 23. The Don’t Get Sextorted, Send a Naked Mole Rat campaign breaks down communication barriers with a character that uses humour and innuendo to appeal to teenage boys; capture their attention; and make it easier to talk about sextortion. The naked mole rat character is also portrayed in memes that can be sent as a prankster-style alternative, to those asking for nudes online. It gives boys an easy “way out” of a potential sextortion situation. Integrated advertisement created by No Fixed Address, Canada for The Canadian Centre for Child Protection, within the category: Public Interest, NGO.

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Film advertisement created by Mother, United Kingdom for IKEA, within the category: House, Garden.

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Film advertisement created by Grey, United States for DIRECTV, within the category: Media.

WVA

We launched the world’s first ever Instagram auction to help Heart Research UK heal broken hearts this Valentine’s Day. Using Valentine’s Day to kick off the Heart Research UK campaign, we created an Instagram led social experiment platform. Once heartbroken, but now mended people can post all those trinkets and gifts given by former lovers, sat languishing at the back of a drawer, shoebox or wardrobe, into cash donations for Heart Research UK. #InstaHeartAuction enables people to easily help heal broken hearts by doing what they do best: sharing a photo on Instagram and using the hashtag #InstaHeartAuction. Taking part couldn't be simpler: take an Instagram photo of the unwanted item using the hashtag #InstaHeartAuction, and the item will be added to the online auction. By listing items the owner will help Heart Research UK by donating the proceeds of their auction to the charity, helping to fund research into the prevention, treatment and cure of heart disease which, is still the UK’s biggest killer. Following the success of the #InstaHeartAuction launched on Valentine’s day, Heart Research UK has decided to continue the online instagram marketplace. so broken hearts will continue healing another. Digital advertisement created by McCann, United Kingdom for Heart Research UK, within the category: Public Interest, NGO.

WVA

see the work at http://www.fiveminutes.gs/ Featuring G-SHOCK watches, FIVE MINUTES is the ultimate zombie countdown. The game is based on the concept that the first symptom of infection is memory loss. John, the main character, is fighting to survive after being injured during a battle with a zombie. Only five minutes remain for John to figure out his fate and for the player to help him and his daughter survive up to the twisted climax.

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Watch hundreds of inspiring stories and learn how you can support the Veterans in your life. Integrated advertisement created by Reingold, United States for The U.S. Department of Veteran Affairs, within the categories: Health, Public Interest, NGO, TV Promos.

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Film advertisement created by Pereira & O’Dell, United States for Annie's Homegrown, within the category: Food.

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Ambient advertisement created by Serviceplan, Germany for Pattex, within the category: Office Equipment.

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Digital advertisement created by Svensson, Sweden for ECPAT, within the category: Public Interest, NGO.

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Digital advertisement created by Wasabi, Canada for Mile End Community Mission, within the category: Public Interest, NGO.

WVA

To celebrate the launch of Corona Hard Seltzer Limonada, the brand brought its signature Mexican flavor to the Las Vegas Strip where people were asked to order a Corona Hard Seltzer Limonada - en español. Using an interactive, voice-activated vending machine, the brand tested consumers’ Spanish skills by asking them to say- “Dame una Corona Hard Seltzer Limonada, por favor.” Those who got it right received a free sample of the new product, and those who missed the mark were given a free one-month subscription of Duolingo Plus to practice their Spanish for the next time they want to order a Limonada. Ambient advertisement created by MullenLowe Group, United States for Corona Hard Seltzer Limonada, within the category: Alcoholic Drinks.




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