Film advertisement created by antoni, Germany for Mercedes-Benz, within the category: Automotive.

Autographed jerseys are a way in which athletes give fans a memento they can keep and enjoy forever. (Andres Iniesta himself probably signed thousands of these throughout his career.) As the exclusive broadcaster of the Spanish LaLiga where Andres Iniesta made history, beIN SPORTS USA decided to reverse this dynamic and give fans in the USA the opportunity to sign a Farewell Jersey through Instagram as a parting gift that would be given to Andres Iniesta who retired from Barcelona after 21 years of history and success. Digital advertisement created by VMLY&R, United States for beIN SPORTS, within the category: Media.

To commemorate Veteran’s Day, the United States Marine Corps (USMC) launched a new public service campaign entitled “Full Circle.” The spot, created by long-time agency partner Wunderman Thompson Atlanta, represents how generations of Marines have fought and won for our Nation and then returned home as quality citizens who visibly and positively impact their communities and those around them. This idea stems from a simple yet powerful Marine Corps motto: Semper Fidelis, which means “Always Faithful.” The campaign depicts the lifecycle story of a Marine’s journey: from the moment of inspiration to training, to missions, to service in their community after active duty and everything in-between, coming full circle to remind us how their service inspires the next generation. The 60-second commercial launches on social to commemorate Veterans Day. Other campaign assets will launch over the coming months. “This is an important campaign for the Marine Corps, because it reminds us of something the American people often forget—that the Marines who earn and wear the uniform fight and win our Nation’s battles, and then often return home to become important pillars of their communities,” said Alan Whitley, Group Creative Director at Wunderman Thompson Atlanta. “Without the uniform, we often don’t immediately recognize Marines, but we should understand they’re an important part of the fabric of our communities — working alongside us for the good of everyone.” “The PSA is the first step in a larger campaign to remind our veterans of the special bond that exists between those who earned the title Marine,” says Lieutenant Colonel Thomas “Rob” Dolan, National Director of Advertising – AC/S Marketing and Communication at Marine Corps Recruiting Command.” It will accompany a call to action to support Marine Corps needs. I believe it will help inspire the trust of the American Public.” “When Americans hear the words “Semper Fidelis,” we want them to understand that this is not just a way Marines greet each other—this is a reciprocal pledge,” said Sean McNeeley, Executive Director, Account Management, Wunderman Thompson Atlanta. “The individual Marine will always be faithful to the Corps and its values, and the Corps will be always faithful to the individual Marine. Living up to this motto is foundational to what makes a Marine, and it lasts their lifetime.” Film advertisement created by Wunderman Thompson Atlanta, United States for The United States Marine Corps, within the category: Military.

Film advertisement created by BBDO, Brazil for Getty Images, within the category: Professional Services.

After 70 years of the last recorded case, Brazil is again facing a yellow fever outbreak, and Brazilians no longer know how to handle the spread of the disease. Yellow fever is spread by mosquitoes, but people think monkeys are responsible. Because of this, many Brazilians started killing the monkeys, even endangered species, thinking this would help fight the disease. To scare the monkeys away from humans, we used the help of the most unexpected ally: the black hawk-eagle, their natural predator. Film advertisement created by Master, Brazil for Life Institute, within the category: Public Interest, NGO.

Launch of Yamaha MT 15 in India, using the MT brand’s global platform of ’The Dark Side of Japan’ and using a Japanese icon well known to Indian audiences: the Samurai. Film advertisement created by DAIKO FHO, India for Yamaha, within the category: Automotive.

Film advertisement created by Hurwitz Creative, United States for Ma, within the category: Movies.

Ambient advertisement created by Bungalow25, Spain for Bristol-Myers Squibb, within the category: Pharmaceutical.

Film advertisement created by The Martin Agency, United States for Shadow of War, within the category: Gaming.

blindmeters.com is a radical new take to help preventing texting & driving. It turns Google maps into a text editor and allows you to type on any road. A custom-made font connects to the speed limitations of the road you are typing on and stretches to the exact number of meters you miss when texting and driving. Try it for yourself: www.blindmeters.com Digital advertisement created by Happiness, Belgium for Parents Of Road Victims, within the category: Public Interest, NGO.

SFX Supervisor: Boris Frey FX Artists: Ben Fox, Nathan Diehl Film advertisement created by The Martin Agency, United States for Benjamin Moore, within the category: House, Garden.

Outdoor advertisement created by Lowe, Canada for Mad Max, within the category: Media.

Film advertisement created by Wieden + Kennedy, Brazil for Lacta, within the category: Confectionery, Snacks.

Integrated advertisement created by Around You, Sweden for TIER Mobility, within the category: Automotive.

Stitch Fix launched its first brand campaign this February, tying into award season's major fashion moments in order to talk to consumers about what Stitch Fix does, why it’s relevant, and how its service (personal styling) can help them feel that red carpet confidence every day of the year. The campaign launched with a Stitch Fix Red Carpet activation in LA and NYC—complete with handlers, agents and paparazzi—to give everyday people the 'red carpet treatment.' Then, just before the curtain rose at the Oscars, the company launched a :60 spot celebrating and elevating the reasons people get dressed for all of life’s moments, big and small. Film advertisement created by The Many, United States for Stitch Fix, within the category: Fashion.

Film advertisement created by McCann, Israel for IKEA, within the category: House, Garden.

Film advertisement created by Droga5, United States for Under Armour, within the category: Fashion.

Film advertisement created by BBDO, Brazil for Pedigree, within the category: Pets.