Digital advertisement created by Lg2, Canada for Tourism Montreal, within the category: Hospitality, Tourism.

Ten years after Chipotle’s groundbreaking work featuring Willie Nelson covering Coldplay’s “The Scientist,” Observatory once again teamed up with Nexus Studios to craft a stop-animation tale of hope and optimism for the future of family farmers, this time with Kacey Musgraves reimagining another Coldplay classic, “Fix You.” It’s a tale playing out all too frequently across America: after generations on the family farm, competition with industrialized farming and the young person’s desire for an urban professional life leads to putting the farm up for sale. In the last decade alone, the U.S. has lost more than 20 million acres of farmland, a trend that continues at an average rate of 2 million acres per year. Film advertisement created by Observatory, United States for Chipotle, within the category: Food.

Digital advertisement created by Leo Burnett, Japan for Pampers, within the category: House, Garden.

Film advertisement created by M&C Saatchi, Australia for Wotif, within the category: Professional Services.

Digital advertisement created by Brlog, Croatia for Croatian Mountain Rescue Service, within the category: Public Interest, NGO.

Film advertisement created by DDB, China for Volkswagen, within the category: Automotive.

Film advertisement created by Publicis, Brazil for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Film advertisement created by Fred & Farid, France for 24 Sèvres, within the category: Retail Services.

Bellroy’s latest brand campaign, spearheaded by a clever stop-motion video, is a vibrant celebration of their philosophies. Their creative flair and considered design is on full show in this snappy campaign that demonstrates some of life’s friction points, and how Bellroy can help you through them.

Film advertisement created by Santo, United Kingdom for Diesel, within the category: Fashion.

Ambient advertisement created by Ogilvy, Greece for Aegean Airlines, within the category: Transport.

Integrated advertisement created by FCB, United Kingdom for Battersea Dogs & Cats Home, within the category: Pets.

Film advertisement created by TBWA, France for Inter-LGBT, within the category: Public Interest, NGO.

Teenagers in Croatia feel that local brands such as Kraš are old-fashioned, and they prefer imported chocolate brands, which they feel are more contemporary. The main creative idea of the campaign was to exploit the similar pronunciation of "Kraš" and the English word "crush" in the campaign headline: "I have a Kraš on you". The goal was to make an emotional connection between the person you have a crush on and the chocolate itself, presented as a gift from one user to another. To achieve this, we developed the ihaveakrasonyou.com microsite, where users could exchange ‘love’ messages with their Facebook friends. We also developed and built a real chocolate-making machine, which produced real Kraš chocolates with the users' personalized messages printed on the packaging. Users were able to claim their sweet gifts from the machine in real time, inside a shopping mall. Video production: Leptir.tv Ambient advertisement created by Drap, Croatia for Kraš, within the category: Confectionery, Snacks.

Film advertisement created by W&Cie, France for FNSF, within the category: Public Interest, NGO.

The Wild Detectives bookstore wanted to boost its online sales among Millennials, but nowadays they mostly consume short content. That’s what makes Donald Trump’s Twitter account an influential source of misinformation. So, we created The Donald Book Club. A twitter account that replies in real-time each of his thoughts and opinions with contextualized books, to redirect the attention his tweets got towards books that provide a broader perspective of what he talked about, along with an URL to buy them. Reminding millions of people about the importance of reading, before tweeting. Digital advertisement created by Dieste, United States for The Wild Detectives, within the category: Recreation, Leisure.

Le 21 septembre 2018, à l’occasion de la Journée mondiale de lutte contre la maladie d’Alzheimer, CLM BBDO s’associe à la FRM et lance un événement national avec les grandes chaines de télévision.
Les plus grands acteurs des médias français (TF1, France2, France3, Canal+ et M6)

Opening a new museum is a Sisyphean task: finding a suitable location, acquiring the ultimate collection, findingit all — seems impossible to pull it off without the state funding. Yet this is exactly what Viktoras & Danguolė Butkai did after selling their lucrative biochemistry business to an American giant. They’ve carefully collected best modern Lithuanian art, amazing 5000 pieces, self-financed a building (constructed by Studio Libeskind) and launched it in October, 2018 to the public. MO is a modern art museum, featuring many other amenities: a library, a shop, a cinema, theatre, a conference hall, a bistro. By giving this fantastic gift to the city of Vilnius, Mr. Butkus had only one rule — after everything’s paid, and the museum is open, MO has to start financing itself from the launch date. So the path for communicating about the museum was clear: we can’t afford to be elitist, cold, uninviting. MO has become what most of local museums didn’t need to: a welcoming place despite one’s understanding of art. Communicating about the museum is a manifold task and we’ve taken it step by step. This particular campaign is concerned with presenting museum’s local collections. Local is unknown, therefore uninteresting for most of the people, there are no obvious masterpieces, no magnolias. So our task was to a) show the actual art, b) show how art talks to back to us and tells a myriad of stories. We’ve chosen to tell a story of how the world happened and MO’s part in it. It is illustrated with more than 60 art pieces. As if to say: each visitor can surely find something to relate to in Lithuanian modern art, and that local art has the power to speak about universal topics. The video was premiered online and at a museum’s launch press conference. And whenever skeptical journalists burst into an applause, we knew, it was not only us who were happy with the result. Film advertisement created by New!, Lithuania for MO Museum, within the category: Recreation, Leisure.