Ambient advertisement created by BETC, Brazil for Fundação Pró-Sangue, within the category: Public Interest, NGO.

In Netflix latest communications in France, reactive GIFs are designed and managed to be relevantly in context to its viewer's physical or emotional situation. Outdoor advertisement created by Ogilvy, France for Netflix, within the category: Media.

Content advertisement created by Dentsu, Japan for Dunlop, within the category: Automotive.

Film advertisement created by DDB, Netherlands for Centraal Beheer, within the category: Finance.

Outdoor advertisement created by Y&R, Peru for League against cancer, within the category: Public Interest, NGO.

Celebrating 36 years of partnership with the Cannes Film Festival, Air France is offering its customers the opportunity to watch or finish watching their film, from the"Cannes Film Festival" selection, after their flight on tablet,smartphone or PC with a gift code offered by the company. Film advertisement created by BETC, France for Air France, within the category: Transport.

In 2006 “Google” became a verb and it was more than evident that internet had become an intrinsic part of our lives. While search engines are flooded with a billion mundane questions, every now and then, things can escalate quite quickly. Roughly 40,000 people search for ways to commit suicide every minute. The automated helpline number that currently pops up has a conversion rate of merely 2.8%. We found that at this vulnerable moment, what people long for, is immediate redressal. Google decided to address this situation with the help of artificial intelligence, chat bots, and voice assistants Idea: Google’s AI based therapist As soon as anyone searches online for ways to commit suicide, an automated chatbot by the name of Zoey (Greek for life) pops up. Thus, eliminating that one step of calling a helpline, which might be the key to saving a life. It offers an understanding, empathic and non-judgmental ear. Furthermore, Zoey checks-in on the person regularly, uses proven methods such as playing music and sharing happy memories to spark a hope in their lives. Experiential advertisement created by Miami Ad School, India for Google, within the category: Electronics, Technology.

Digital advertisement created by Marvelous, Russia for Skylink, within the category: Electronics, Technology.

Alerj, Legislative Assembly of Rio de Janeiro, wanted to show smokers how unpleasant their smell is to non-smokers, thus promoting reflection on their part and hopefully leading them to stop smoking. Thus, instead of talking about death, cancer and all the most common methods used to discourage this habit in the past, we went directly for every person’s weakness: self-esteem. Ambient advertisement created by Staff, Brazil for Alerj, within the category: Public Interest, NGO.

Film advertisement created by Funworks, United States for Credit Karma, within the category: Finance.

Commonwealth’s South America Business Director: Martin Ortells Film advertisement created by Commonwealth, United States for Chevrolet, within the category: Automotive.

Digital advertisement created by Miami Ad School, United Kingdom for Transport for London, within the category: Transport.

Film advertisement created by Fox P2, South Africa for Cape of Good Hope SPCA, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Spain for Lay's, within the category: Confectionery, Snacks.

The film celebrates the anniversary of BBC tv coverage of the Wimbledon Tennis Championships - we see everyone from the umpire to the ballboy desperately trying to catch the cameraman's attention, with the crowd resorting to synchronized movements to get airtime. Film advertisement created by Creative Forager, United Kingdom for Arts University Bournemouth, within the category: Education.

Ambient advertisement created by Grey, Turkey for Grey Istanbul, within the category: Agency Self-Promo.

Stitch Fix launched its first brand campaign this February, tying into award season's major fashion moments in order to talk to consumers about what Stitch Fix does, why it’s relevant, and how its service (personal styling) can help them feel that red carpet confidence every day of the year. The campaign launched with a Stitch Fix Red Carpet activation in LA and NYC—complete with handlers, agents and paparazzi—to give everyday people the 'red carpet treatment.' Then, just before the curtain rose at the Oscars, the company launched a :60 spot celebrating and elevating the reasons people get dressed for all of life’s moments, big and small. Film advertisement created by The Many, United States for Stitch Fix, within the category: Fashion.

In the run-up to Christmas, five-year-old Scarlett lovingly makes a decoration for her mum in her school art class. Made from toilet roll, pipe cleaners, glue and glitter, her fairy is simply... monstrous. And all ready to take pride of place on her mum’s perfectly-decorated tree. Film advertisement created by Atomic, United Kingdom for Homebase, within the category: Retail Services.