Most internet-savvy folks are aware of the Urban Dictionary, with its colorful, street-smart definitions of curious slang terms. Now, Lawn Doctor wants to introduce you to “The Suburban Dictionary.” Out in these suburban streets, our shorthand is all about keeping your lawn “on fleek” (or so to speak). The video series rolls out this month and will run through mid-summer as targeted programmatic digital video. Digital advertisement created by Sleek Machine, United States for Lawn Doctor, within the category: House, Garden.

Film advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.

Digital advertisement created by Publicis, Ireland for Maldron Hotels, within the category: Hospitality, Tourism.

Film advertisement created by Possible, Russia for Pandao, within the category: Retail Services.

Film advertisement created by BBDO, Australia for Transport Accident Commission, within the category: Public Interest, NGO.

The existence of filter bubbles and echo chambers on social media platforms presents a wide variety of challenges to brands and people interested in reaching a wide audience across political allegiances and cultural divisions. The nature of the web is to reinforce what we already know and like. Algorithms are designed to show us content that aligns with our own predispositions, and people’s historical behavior online tends to prevent them from seeing or accessing material from opposing viewpoints and perspectives. This leads to customized internet experiences for everyone that rarely stray into the unexpected. Telekom Romania wanted to turn this tendency on its head. As a brand built on sharing content, it worked with Leo Burnett Bucharest to devise an attention-getting stunt that would open up young people’s eyes to communities and perspectives far from their ordinary inclinations. The brand launched Vloggers’ Swap. Vloggers’ Swap was built on a deep analysis of the data of different Vlog channels on Youtube. LB/Bucharest identified Vlog channels whose audiences did not overlap at all. These groups of young viewers had very little in common, and their viewing habits led them to inhabit very rigid filter bubbles. For one day, Telekom Romania initiated a “swap” of these Vlogs with their polar opposite vlogger, helping to introduce each specific audience to a perspective and vlogger far out of their normal comfort zone. This stunt drew massive interest in Romania, and helped Vlog channels to broaden their appeal to audiences they normally wouldn’t reach. Launched to coincide with Telekom Romania’s offer of unlimited video, this work serves up a fantastic example of how brands are helping people to build wider audiences in spite of the algorithms that would limit their reach and appeal. By helping millennials to broaden their viewing diet, Telekom Romania is cultivating a younger audience of viewers who cannot be restricted by the constraints of filter bubbles or echo chambers. As Telekom Romania has championed for years, “life is for sharing.” Digital advertisement created by Leo Burnett, Romania for Telekom Romania, within the category: Electronics, Technology.

Film advertisement created by Ogilvy, United Kingdom for Persil, within the category: House, Garden.

Film advertisement created by Preuss und Preuss, Germany for Kaufland, within the category: Retail Services.

Film advertisement created by Virtue, United States for Park MGM, within the category: Hospitality, Tourism.

All around the world, trolls spread hate on the internet using their primary weapon: the keyboard. What if there was a way to slow them down? That’s why we've developed the Warrior Keyboard, for Keyboard Warriors. It scrambles the traditional QWERTY keyboard beyond recognition because some people don't deserve to type so easily. Project live on Kickstarter! Film advertisement created by Miami Ad School, United States for Warrior Keyboard, within the category: Electronics, Technology.

Film advertisement created by the Smarts, Bulgaria for Rice Up, within the category: Food.

Grandma Hackers is an experiment featuring 6 real-life grandmas trying to hack their grandchildren in order to demonstrate how easy it is to get hacked if you’re not protected.

31% of Italian woman (18-45) intending to buy dermatological products on the Internet instead of asking a pharmacist or looking for a specific research. The Internet is a chaotic universe of information and it’s hard to distinguish between good advice and dangerous remedies. IDI Pharmaceuticals, a niche company but at cutting edge of dermatological research, wants to shoe them that it’s safer to trust to qualified experts. We created a fake tutorial girl on YouTube and social network who dispenses weird skincare tips a the real thing. His name is Cinzia: your friend skin. With her surreal tutorials, “Cinzia Your Skin Friend”, invaded skincare blogs, generated thousands of spontaneous conversations on dermatological problems and dialogued with her fans through videos and comments on YouTube, Facebook and Twitter. She also enchanted a number of Italian VIPS and influencers on social networks. She ended up on radio and TV, which broadcast her videos without knowing who she really was. After the first few episodes, IDI Pharmaceuticals made its appearance. Thanks to counter-videos featuring a real dermatologist, a tab on its Facebook Fan Page and YouTube leaderboards, external annotations and captions, it was possible to visit the Dermaday website and book a free skin check-up. Digital advertisement created by Leo Burnett, Italy for IDI Pharmaceuticals, within the category: Pharmaceutical.

Film advertisement created by Preuss und Preuss, Germany for Mercedes-Benz, within the category: Automotive.

In 1957 KFC launched chicken basket. It has changed a lot since then, so to celebrate the anniversary of this legend the brand produced a limited amount of steel baskets in original design. They were sold in restaurants in addition to the standard chicken, but people were not getting it: why do you need your own basket to go to KFC? The point that it gives you a 30% discount on chicken for the rest of the year didn't seem to help... Idea. For those, who love KFC chicken so bad they can eat a whole basket alone, we turned the communication upside down. We were not selling chicken; we were selling the way of consumption. A souvenir. It’s more than just an empty chicken basket that you can bring to KFC to get a discount on chicken wings. Digital advertisement created by Rodnya, Russia for KFC, within the category: Food.

Digital advertisement created by BBDO, New Zealand for Tip Top, within the category: Food.

Ambient advertisement created by Ageisobar, Brazil for Hot Wheels, within the category: Gaming.

October is Breast Cancer Awareness Month, so us a insurance company we decided to give a stronge message in a moment that women has all the attention: go to shopping lingerie. Digital advertisement created by Houdini, Peru for Mapfre, within the category: Health.

Global Director Energy Drinks Prinz Mathew Pinakatt Film advertisement created by Publicis, Italy for Burn, within the category: Non-Alcoholic Drinks.

We are at a funeral. The person who has died was very good at his job, but did not pass his professional skills forward. The priest is very disappointed about this. He thinks it's a huge waste of talent, skills, experience and knowledge. Film advertisement created by Le Bureau, Sweden for WorldSkills, within the category: Education.