Content advertisement created by Havas, United States for Air Wick, within the category: House, Garden.

Even though Maaza is a popular juice brand in Sudan, as of late it had faced a lot of backlash. A rumour was started that Maaza is not made from mangos, but from pumpkins. This is completlty false and untrue. Another issue that Maaza was facing from consumers was complaints about the colour of the juice no longer being the strong yellow colour normally associated with mangos. Solution: We created an ad campaign that highlights Maaza’s use of mangos and the colour of the juice. Our creative concept was based around an already popular song "Loun Al Manga ” by legendary Sudanese female group Al Balabel. The colour yellow (same as the colour of the juice) was used extensively throughout the entire TV ad, from the sets to the costumes. Not only did this make that tv production look fresh and stylistic, but it also strongly reinforced our key messaging of "loun al manga wa ta3am al manga” (the colour of the mango, the taste of the mango), leaving the viewer/consumer with no room to misinterpret the quality of the product, and thereby directly dispelling the false rumours about Maaza juice not being made from mangos.

Film advertisement created by Lg2, Canada for Agropur, within the category: Non-Alcoholic Drinks.

Film advertisement created by Serviceplan, Germany for ZDF, within the category: Media.

Kiwis love their sport, so much so that in any given week 95% of young people and 73% of adults take part in it. And sport not only benefits our physical health, it helps with our mental well-being, social cohesiveness and community. ANZ has been supporting Kiwi sport for over 20 years with grassroots and professional sponsorships across cricket, netball, the Olympics and the Paralympics. Now, they are investing in a new ‘good sport’ initiative. Film advertisement created by TBWA, New Zealand for ANZ, within the category: Finance.

We wanted to capture the emotive state of the nation in a short film, celebrating the beautiful way that people, countries, and organisations are coming together for the greater good. It's a story of struggle and hope. Film advertisement created by The Future Collective, United Kingdom for The Future Collective, within the category: Public Interest, NGO.

Lately, parent's don't see play as a necessity, they prioritize extracurriculars and after school programs over unscheduled play. But play makes kids creative thinkers, so we need a way to get play back on the agenda and encourage kids to be as creative as possible. Our solution: the first ever LEGO set created and designed by kids. Integrated advertisement created by S.I. Newhouse School of Public Communications, United States for Lego, within the category: Toys.

You have the whole world at your feet with Volkswagen California. Explore what's hiding around the next corner, and wake up to new travel experiences every single day. Film advertisement created by Twenty Agency, Denmark for Volkswagen, within the category: Automotive.

Through a portable radio transmitter, able to interfere in the radio frequency up to a 30 meters range, cyclists can warn drivers about their presence, ending the accidents caused by inattention, especially when cyclists are on the drivers' blind spot. Anybody can access the instructions on the website to build its own Safety Bike Radio. An App allows users to record their own messages and even transmit live. Audio advertisement created by Isobar, Brazil for 98FM, within the category: Electronics, Technology.

The first WhatsApp campaign to communicate the exclusive Absolut Unique launch party in Argentina. Digital advertisement created by Woonky, Argentina for Absolut, within the category: Alcoholic Drinks.

Embarking on an ambitious journey to become the go-to brand for today's and tomorrow's families, 'Roommates wanted' is the latest campaign from premium children's furniture brand Stokke in collaboration with B-Reel. Based on the insight that having a child is like inviting a new roommate into your home, the campaign portrays the emotional roller coaster of family life through a play on the format of 'roommate wanted'-ads. Led by a series of authentic and playful films together with other assets, this 360° campaign is designed to meet audiences in every touchpoint with warmth, humor and relatability, while illustrating how the brand supports families of today every step of the way. Integrated advertisement created by B-Reel, Sweden for Stokke, within the category: Retail Services.

Digital advertisement created by Tech and Soul, Brazil for Uber, within the category: Transport.

Ambient advertisement created by Y&R, Brazil for Ironage, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Havas, Italy for Durex, within the category: Health.

Film advertisement created by Above+Beyond, United Kingdom for OnePlus, within the category: Electronics, Technology.

Imagine the deep green and peaceful sounds of a foggy rainforest, cut with an unusual sight: the graceful form of an enormous humpback whale, gliding between the trees and erupting through the leafy canopy. These disparate images of nature fuse seamlessly in Safe and Free, an elegant campaign from Gentleman Scholar for Whale and Dolphin Conservation (WDC), the leading global nonprofit dedicated to the conservation and protection of whales and dolphins. This stirring spot, offered to WDC at no charge will be help them to engage others to connect to their mission and encourage support for their numerous educational, research, and outreach programs around the world.

Film advertisement created by Love, United Kingdom for Johnnie Walker, within the category: Alcoholic Drinks.

Film advertisement created by Pereira & O’Dell, United States for Lego, within the category: Gaming.

Digital advertisement created by Blast Radius, France for M6 mobile, within the category: Electronics, Technology.