Film advertisement created by The Royals, Australia for The Sydney Morning Herald, within the category: Media.

As students at Syracuse University, it is startling to see the income inequality between the people on campus and the people in the city. Living here for the past three years has really opened my eyes to a different reality from the one I am so used to. Empathy is one of the most important traits to have. With that in mind, we wanted to show what poverty feels like through one of its most visible manifestations: panhandling. Experiential advertisement created by S.I. Newhouse School of Public Communications, United States for Oxfam, within the category: Public Interest, NGO.

Digital advertisement created by Saatchi & Saatchi, Brazil for Honda, within the category: Automotive.

Film advertisement created by Buzzman, France for Burger King, within the category: Food.

ANAHO soap dish. A forest residue turned into a piece of sustainable design. Forest fires are a global problem. They generate large amounts of ash that alter soil conditions. But that residue, the ash, can be transformed into products to generate an economy that helps restore those charred forests. ASHES TO LIFE is a firm of high ecological cosmetics that transforms the ash into different products and allocates 10% of its benefits to the restoration of forests that have suffered fires. Film advertisement created by Incuba.eu, Spain for ASHES TO LIFE, within the category: Beauty.

Creative Director / Copywriter: Raman R.S. Minhas Ambient advertisement created by Republic Communications, Indonesia for Malika Hijabs, within the category: Retail Services.

URL: http://selfiereveal.ubisoft.com A first-of-its-kind digital experience that uses cutting edge computer-learning technology to expose the risks of seemingly innocent selfies. The Selfie Reveal engine leverages a powerful machine learning platform to detect the image content of your selfie, then demonstrates how corporations, governments, and hackers could use this data against you. This platform can recognize your expressions, body language, facial details, location, emotional state and other physical objects in the photo that a proprietary algorithm uses to draw hypothetical conclusions that are displayed to the user. The site runs a selfie (or any photo) through artificial intelligence processers that can recognize certain objects and information contained in photos. It uses this information recognized by running itthrough custom algorithms and comparing it against publicly available databases to draw possible conclusions that are displayed to the user. Digital advertisement created by AKQA, United States for Ubisoft, within the category: Gaming.

Digital advertisement created by DDB, Puerto Rico for Coca-Cola, within the category: Non-Alcoholic Drinks.

Argentine films enjoy an excellent reputation among filmmakers and movie buffs. As for Argentines themselves, their reputation is slightly more – complicated. “Transplant” takes a light-hearted look at these contrasting perceptions for the Argentina New Cinema (ANC) film festival, held December 2-4 at Hollywood’s Egyptian Theater. Film advertisement created by Conill, United States for Argentina New Cinema, within the category: Recreation, Leisure.

Film advertisement created by BLAB, Turkey for SEK, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Marvelous, Russia for Ostashkov, within the category: Public Interest, NGO.

Digital advertisement created by Publicis, Belgium for Responsible Young Drivers, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, Costa Rica for Instituto Nacional de Seguros, within the category: Public Interest, NGO.

The IT service provider T-Systems Switzerland celebrated the first digital day in Switzerland somewhat differently from its industry colleagues: with a personal “thank you” to the nerds – the heroes of digitalization. A microsite and a film capture the action. On November 21, 2017, T-Systems employees surprised IT professionals at their workstations with the motto "THANK YOU NERDS" in Basel, Aarau and Zurich. From an eye-catching magenta-coloured truck, the team brought them personal gifts: T-shirts with digital designs, fresh pizzas, energy drinks, hot coffee. The aim of the live action, conceived and accompanied by the Bern-based creative agency Republica, is to show personal appreciation for the daily makers of digitalization – from person to person, in a completely analogous way. The action was accompanied by the hashtag #thankyounerds on Facebook, Youtube, Twitter and others.

Supervising Assistant Creative Directors: Rich Weinert, Kathy Speck Film advertisement created by Commonwealth, United States for Chevrolet, within the category: Automotive.

Digital advertisement created by Thinkmodo, United States for The Humpy Awards, within the category: Professional Services.

Film advertisement created by Alma, United States for McDonald's, within the category: Food.

Sound Design/Mix Film advertisement created by Goodby Silverstein & Partners, United States for NBA, within the category: Recreation, Leisure.

Ambient advertisement created by Ogilvy, India for CEAT, within the category: Automotive.

Film advertisement created by Electricbrandy, Norway for Anton Sport, within the category: Recreation, Leisure.