Starting June 21 till August 31 2016 BMW Group Russia organized an unprecedented action providing special advantages for BMW drivers. In honor of the 100th Birthday of BMW, BMW covered the toll cost for all its drivers on the highway M-11 "Moscow – Solnechnogorsk – Moscow" giving them a free ride throughout all summer season. As a result during the time more than 300 000 drivers have benefited from this unique program. Experiential advertisement created by Draftfcb, Russia for BMW, within the category: Automotive.

If we all would use a bit more Tolerance the world would be a better place. Ask the people in Israel & Palestine. SIRE is a non government organization that focuses on social relevant issues. Its members are Advertising professionals who contribute for free. It's a small step... Short rationale: Film advertisement created by Doom&Dickson, Netherlands for SIRE, within the category: Public Interest, NGO.

Digital advertisement created by McCann, Israel for Shorashim, within the category: Public Interest, NGO.

Outdoor advertisement created by BBDO, New Zealand for DB Breweries, within the category: Alcoholic Drinks.

Digital advertisement created by Marcel, France for Groupama, within the category: Finance.

Film advertisement created by TBWA, United States for NKLA, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, Ireland for ISPCC, within the category: Public Interest, NGO.

Application production: Yarr! Direct advertisement created by Geometry Global, Russia for Get Well Kit, within the category: Health.

Digital advertisement created by BBDO, Costa Rica for Spoon, within the category: Food.

Camp Lucky is honored to help bring to life The Salvation Army’s new giving campaign PSA, “Keep It Going.” The film, via agency LERMA/ and directed by Jeff Bednarz, is a holiday tribute to the families The Salvation Army serves. It features real people who face critical choices and still continue to move forward. The film is an authentic, compassionate look at the challenges many face and highlights that when you give, hope marches on. Film advertisement created by LERMA/, United States for The Salvation Army, within the category: Public Interest, NGO.

Film advertisement created by Aldis Ozoliņš, Latvia for Māris Kūlis, within the categories: Education, Recreation, Leisure.

FCB Canada and GoodLife Fitness, Canada’s largest gym and fitness club, are standing behind their country’s values of diversity and inclusion in a culture of fitness elitism with a new campaign: Canadian Strong. The spot champions different races and genders, as well as ranges of body types and often concealed intimate body image moments and proves that we can all become stronger, regardless of our differences. Film advertisement created by FCB, Canada for GoodLife Fitness, within the categories: Professional Services, Recreation, Leisure.

Most Thai people consume double amount of salt comparing to the global standard. For this reason, 22 million people have been affected by critical illnesses due to high salt intake cause Thailand lost $3,208 Million for the cost of treatment. The idea, we created an easy way to recognize the right amount of salt for cooking per meal. Thai Health Promotion Foundation Presents LESSSALT, the spoon is designed for people to recognize the right amount of salt for cooking, which is 1/3 of a teaspoon per meal. (*Calculated from the amount of salt recommended by the WHO.) In order to help people recognize the right amount of salt when using a regular teaspoon. Ambient advertisement created by CJ WORX, Thailand for Thai Health Promotion Foundation, within the category: Public Interest, NGO.

Since the early ‘90s, New York City’s hip-hop community and people of color have transformed Timberland from a blue-collar work boot to its signature shoe. We’re highlighting the shoe as the key to the New York State of Mind that everyone wants a piece of. Integrated advertisement created by Creative Circus, United States for Timberland, within the categories: Fashion, Retail Services.

National Coming Out Day is this Friday, October 11th. And this year, The Integer Group (commerce agency, the commerce arm of TBWA\Worldwide, and a key member of Omnicom Group Inc.) is launching the #ActOutInteger campaign to reflect its new, internal approach to diversity and inclusion in the workplace. Integer is “coming out” as a workplace where communities can prosper and people can thrive. “While diversity and inclusion have taken a front seat in the form of policies, employee network groups, and annual celebrations, propelled by societal demands, we believe we can – and must – do more,” said Ellen Cook, President, Integer\Dallas and Integer\Los Angeles. “We believe that there isn’t one specific day or one specific month to address the truth and friction that many people face in the workplace, for example, the frictions that the LGBTQ community face through the daily process of coming out to each new person they meet.” So we are “coming out” as an agency that embraces diversity and inclusion daily, in every touchpoint -- from how we work, to where we work, to who we work with, so that everyone who works within our walls feels that they are seen, heard and supported; they do not have to fear less privilege or access based on who they are, where they are from, or who they choose to love. #ActOutInteger is an ambitious campaign to stand with our LGBTQ community and allies to help share their stories and perspective on the importance of diversity and inclusion in the workplace. And after this day, we will continue our mission through ongoing programs designed to develop more inclusion, employee development, community service, and business opportunities for everyone at The Integer Group. For the LGBTQ community, we are partnering with local and national organizations as well as internal network groups who will be providing agency, team and individual education around LGBTQ inclusion as well as ally training. Throughout 2020, #ActOutInteger will host roundtable discussions, provide community service opportunities, provide marketing services for underrepresented organizations and host employee network events centered around LGBTQ milestones and celebrations.

The shampoo formula allows hair to grow up to 1.3 centimeters per month. Film advertisement created by Athos, Bolivia for Sunsilk, within the category: Beauty.

Every Friday, Bet.pt launches a promotion with the best odds. Odds so good, that some people don’t even bother to wake up on any other day. To prove it, NOSSA, a Lisbon based agency, created a campaign where you could try to wake him up. The man who only wakes up on Friday, slept in micro website designed for the campaign, where everyone could try hundreds of ways to wake him up: baseball bats, tickles, fire, water, roosters and even a strip tease. There were hundreds of ways to try, but only way to do it: wait, until Friday. Digital advertisement created by Nossa, Portugal for Bet.pt, within the category: Gambling.

In June 2018 the Danish parliament announced that from august 1st it will be illegal for people to wear Islamic veils in public. A law that is not only discriminating towards the less than 200 women in Denmark who wears Islamic veils. But is also in conflict with the Danish constitution. Only a few days after the announcement, the news media Ekstra Bladet created a Facebook event, called ‘The longest masquerade in Denmark’. Starting on August 1st and till the law has been reversed. The masquerade works as a tool for people to freely wear whatever they want to wear, as the law states that if you’re on your way to a costume party, you’re allowed to wear head garments. A loophole the lawmakers failed to see for themselves, and the loophole Ekstra Bladet used to expose their agenda. Digital advertisement created by Hjaltelin Stahl, Denmark for Ekstra Bladet, within the category: Media.