Film advertisement created by Cheil, Canada for Samsung, within the category: Electronics, Technology.

Post Production Company: Frame.dk / Gimmick VFX Film advertisement created by Raconteur, Germany for Wacom, within the category: Electronics, Technology.

Hollywood superstar Milla Jovovich is the new local walker for Johnnie Walker, the world’s number one Scotch Whisky, in a campaign by global digital agency Dept. In this campaign, Milla Jovovich and Johnnie Walker seek to inspire people to “Keep Walking”, socialise with confidence, and spread positivity and courage. “Milla is the perfect ambassador,” says Jessica Otero Ely, Account Director, Dept. “She embodies the core inspiration for the creative direction of the campaign; the tenacious, resilient, and action-orientated spirit of Eastern Europe.” The campaign encourages viewers with its core motto: “Less Talking, Keep Walking”, reflecting both Johnnie Walker’s own action-orientated mindset and the progressive nature of Eastern Europe. “The campaign idea stems from a very powerful insight that ties in brand, region, Milla and our audience together perfectly,” explains João Inácio, Associate Creative Director, Dept. “Actions talk louder than words and Milla, just like Johnnie, is the perfect example of someone who lets the walking do the talking. Film advertisement created by Dept, Netherlands for Johnnie Walker, within the category: Alcoholic Drinks.

Film advertisement created by The Brand Agency, Australia for Road Safety Commission, within the category: Public Interest, NGO.

Based on its hydrogel technology, the Swedish sports nutrition brand Maurten has revolutionized the field of sports fuel. Since the launch just two years ago some of the best endurance athletes in the world are today officially fueled by Maurten. But a great number of athletes use Maurten unofficially – athletes sponsored by the larger brands in the category. This, this one's for them. To make life easier for those athletes, Åkestam Holst together with Maurten is now launching Maurten Unofficial. A brand new, un-branded product range, designed for athletes sponsored by others.

Carlsberg created the only sweatshirt that everyone will want to receive this Christmas. The first sweatshirt you can use.... to get Carlsberg for free. The Sweatercard has contactless technology embedded into its sleeve and it’s the perfect gift to those who want to get in the Christmas spirit and into the bar. You just have to pull the sleeve to the payment terminal and enjoy what is probably the best beer in the world. Easy ain’t it? Direct advertisement created by Nossa, Portugal for Carlsberg, within the category: Alcoholic Drinks.

We decided to ask Cannes Lions to give us the first Lion for Bolivia, so the creatives of the country can stop thinking about festivals and get thinking about the real problems that it’s citizens suffer everyday. Film advertisement created by Athos, Bolivia for Athos, within the category: Agency Self-Promo.

On the occasion of the European Day of Parks the agency has created a PR stunt for WWF, nature conservation organization. The goal was to encourage people to ask themselves what would it look like if nature wouldn’t have time for us, just as we often don’t have time for nature. On the morning of May 24th, the European Day of Parks, the largest park in the Croatian capital Zagreb – Maksimir Park – was marked as closed down, seeming as if people couldn’t enter. Many people who come to Maksimir every morning for recreation or who just wanted to take a stroll, were caught by surprise. But soon WWF issued a public release with the message – Nature doesn’t have time for you today. When asked why they don’t recycle, people most often say they don’t have time, the polls show. The lack of time as an excuse for not caring for nature is not acceptable. By symbolically closing down Maksimir Park, WWF wanted to show what would it look like if nature wouldn’t have time for us for a change. The news was easily picked up by the Croatian media. Ambient advertisement created by Bruketa & Zinic, Croatia for WWF, within the category: Public Interest, NGO.

Outdoor advertisement created by DOM360, United States for Toyota, within the category: Automotive.

The idea is based on the message that during UEFA EURO 2016 football becomes the foremost kind of sport on the planet. This time all other kinds of sport are on the background. Moreover, sportsmen – hockey, basketball, tennis and others players play football, falling into line with football madness. Football becomes number one game not only on French stadiums and on the screens of millions of fans, but also on hockey fields and basketball and tennis courts. Film advertisement created by Electric Sheep Film, Ukraine for Parimatch, within the category: Gambling.

Digital advertisement created by Flock, Mexico for Nike, within the category: Fashion.

Digital advertisement created by Good, Russia for Sberbank, within the category: Finance.

Ambient advertisement created by Dude, Italy for Mr Robot, within the category: Media.

Ambient advertisement created by FCB, Peru for San Juan, within the category: Alcoholic Drinks.

Digital advertisement created by Tribal, Peru for LAN, within the category: Transport.

Audio advertisement created by Atomic, Ireland for Cornetto, within the category: Food.

Digital advertisement created by McCann, Paraguay for Tigo, within the category: Electronics, Technology.

Film advertisement created by JWT, Egypt for Dolceca, within the category: Food.