Film advertisement created by Cheil, Russia for Samsung, within the category: Electronics, Technology.

Film advertisement created by Y&R, United Kingdom for Vodafone, within the category: Electronics, Technology.

Digital advertisement created by McCann, Poland for CI Games, within the category: Gaming.

Film advertisement created by Publicis, Italy for Diesel, within the category: Fashion.

Film advertisement created by Fallon, United States for Holiday Inn, within the category: Transport.

Independence is more than a moment in history, it’s a legacy. In 1971, Bangladesh gained its independence – a glorious occasion we celebrate every 26th March. With these national celebrations come joy, hope and sentimentality; yet, we forget that independence is not simply an achievement, it is a complex idea that comes with constant struggle and responsibility, from the individual as well as a culture.Surrounding Independence Day every year, the media has a tendency to be tackily sentimental and traditionally monotonous in their themes and communication. However, with this campaign, we decided to break the mold with a genuinely disruptive and bold take on the meaning of freedom – using the power of slam poetry. A new direction for a telecom giant such as Grameenphone, the spoken word piece is raw, powerful and visceral. With electric visuals, immersive sound design and a complex narrative, the campaign is truly innovative in terms of the usual Independence Day content in Bangladesh. The AV features a young woman waking up and narrating how the basic beauties of life, and independence form a double edged sword. As sweeping, colorful and hard hitting visuals take us on a trip across the nation – we see the everyday hypocrisies, pollution and crimes that we casually excuse as well as the hope, connections and progress coming our way, only to be dismantled by debates and the natural divide that comes as a token conundrum of a world brought close by the digital media, yet torn so much further apart. Taking off the rose coloured glasses of sentimentality, the multifaceted notions of freedom are explored with the power of slam poetry. Amidst a vast sea of sentimental content, this AV is both thought provoking and disruptive, reinstating the values that come with freedom and establishing Grameen Phone as a brand that prioritizes the nation’s ideals. Film advertisement created by Mediumrare, Bangladesh for Grameenphone, within the category: Electronics, Technology.

This Guinness spec was made by Miami Ad School students Tadhg Ennis and Brendan Irving. While both working as bartenders to pay for their tuitions, they came up with the idea to make a branded content piece that talks about the correlation between the bartender and a pint of Guinness. Just like Guinness, the bartender is more than meets the eye. They are a group of philosophers, comedians, artists, and rogues. A distinct group that is complex on many levels. We take time growing into our skin, but once we do we are full of character and unapologetically authentic.

Film advertisement created by Herezie, France for Optifog, within the category: Health.

A Messenger Bot that creates a link between the habit of posting images accompanied by quotes and the portfolio of works and authors of LeYa, one of Brazil’s biggest publishing houses. Digital advertisement created by McCann, Brazil for LeYa, within the category: Recreation, Leisure.

Film advertisement created by Chemistry, Ireland for Lidl, within the category: Retail Services.

We invite people born in the North and Northeast of Brazil to tell their stories with advertising.

Natakhtari Brewery has just introduced a new light beer in Georgia - a country with one of the lowest ranks on the world happiness report (125th place out of 155). For the last few years economic crisis, and strained political relations with neighboring countries have been making everyday news headlines more and more stressful. Georgian media is known for its negative tone as, bad news gets more attention. It seems there’s nothing good is happening in Georgia. Ambient advertisement created by Leavingstone, Georgia for Natakhtari Light, within the category: Alcoholic Drinks.

As the fourth quarter holiday season approaches, travel and hospitality brands are gearing up. Despite the Variant, there is still a pent up demand for people to get out and about. Windstar Cruises, with its fleet of six upscale boutique yachts, is looking to capitalize on this demand. And it is doing so in a unique way. Beginning September 10, Windstar will be running a massive treasure hunt, offering an extraordinary Grand Prize, including a free exotic cruise to a fabled port of call. It’s Windsor’s way to commemorate the return of cruising with fully vaccinated crews and guests. Called “The 180 Degrees From Ordinary Treasure Hunt,” the sweepstakes leverages Windstar’s point of difference versus other, larger and more traditional cruise lines, and invites players to go online and watch 11 short videos that will be hosted on Windstar’s social channels and the sweepstakes landing page. The videos, created by Windstar’s creative agency partner Episode Four, contain a number, letter or symbol that, when strung together, form a Google Plus code revealing the destination of the treasure. Once players crack the code, they are entered to win a cruise to retrieve the treasure -- ultimately discovering the extraordinary Grand Prize that awaits the winner. There are 180 mini-films in all, each one reflecting tiny details about the cruising experience and each one representing "1 degree from ordinary." The sweepstakes ends October 1. Integrated advertisement created by Episode Four, United States for Windstar Cruises, within the categories: Hospitality, Tourism, Recreation, Leisure.

FCB has introduced ‘Mama Nature’, a no-nonsense Kiwi twist on Mother Nature, to help tackle litter. She’s still all about loving the planet and keeping New Zealand “Be-yooo-diful” but years of cleaning up after everyone has seen an end to her unconditional love. Unleashing the odd dose of natural-disaster onto litterers? Yeah, ‘Mama Nature’ can do that.
Film advertisement created by FCB, New Zealand for Keep New Zealand Beautiful, within the category: Public Interest, NGO.

When your child can’t find the words, help them find the lyrics. Today, the national Sound It Out campaign launches with a new album and resources to help parents and caregivers have meaningful conversations about emotional wellbeing with their middle schoolers. The songs will be available across all major streaming platforms and can be heard on the campaign website at SoundItOutTogether.org, which also offers free expert-vetted resources to guide conversations. The campaign—a collaboration between the Ad Council and Pivotal Ventures, an investment and incubation company created by Melinda Gates—comes at a time when many young people are struggling with isolation and stress caused by the pandemic, on top of the normal pressures of growing up. Sound It Out places an emphasis on reaching parents and caregivers in Black and Hispanic/Latinx communities, which often face the additional trauma of systemic racism and greater challenges in accessing the support they need. Songs, videos and resources will be available in English and Spanish. Inspired by the insight that music can help unlock conversations between middle schoolers and their parents or caregivers, the campaign features exclusive new music and interviews from recording artists KAMAUU, Tobe Nwigwe, Lauren Jauregui and Empress Of. The artists participated in intimate conversations with middle schoolers and their caregivers, facilitated by mental health experts, and translated the kids’ emotions and experiences into songs. “The most impressionable minds of any group of people are the minds of children. In America, the most systematically attacked and targeted community is the ‘Black’ community,” said KAMAUU, who wrote and recorded a song inspired by his conversation with Howie, a 14-year-old from New York. “I was drawn to participate and be a part of this project in the name of self-preservation. In doing what I can to help the youth and parents (fathers and mothers), I can help create a better community for myself and for my future children.” “Conversations with young people about their emotional health and wellbeing can be difficult, but are critically important, especially during a pandemic that has left many feeling isolated and alone,” said Dr. Renee Wittemyer, Director of Program Strategy and Investment for Pivotal Ventures. “The Sound It Out campaign uses the unique power of music to help young people and the adults who care for them find a common language to express these emotions. Innovative efforts like this one are essential to helping more young people get the support they need.” There is currently a mental health crisis among our nation’s youth. The transitional period of adolescence marks a critical time for parents and caregivers to engage their children in conversations around their emotional wellbeing. • According to the National Institute of Mental Health, more than half of mental illness begins before age 14 • The U.S. Centers for Disease Control and Prevention (CDC) reports the suicide rate nearly tripled among young people aged 10-14 between 2007 and 2017 • A CDC analysis shows that the share of emergency room visits for mental health challenges, like panic and anxiety, increased by 31% among adolescents aged 12-17 during the pandemic, indicating the negative effects of social isolation and lockdowns “The Sound it Out project is a labor of love. Grounded in careful consideration of the cultural nuances relevant for Black and Latinx families, this project is led by a team with deep commitment to getting the conversation right,” said Dr. Alfiee Breland-Noble, psychologist and founder of mental health nonprofit the AAKOMA Project. “Together, we have worked diligently to incorporate a culturally fluent approach to supporting families of color in building effective conversations for reducing mental illness stigma and fostering emotional wellbeing. I am so proud to be a team member and expert advisor on this project.” “Getting middle schoolers to open up about their emotions can be hard, but music is a powerful medium that helps us put our thoughts and feelings into words. When we can’t find a way to say it, there’s probably a song that can,” said Heidi Arthur, Chief Campaign Development Officer at the Ad Council. “At a time when it couldn’t be more needed, Sound It Out uses music to help parents and caregivers have more meaningful conversations with their kids about their emotional wellbeing.” Public service advertisements (PSAs) for the campaign, developed by McCann with support from Casanova//McCann, EGAMI Group and Mass Appeal, will appear nationwide in time and space donated by the media. The campaign also features a music video for KAMAUU’s song “Howie and the Howl,” directed by Jared Malik Royal and featuring the work of prominent artist Hebru Brantley, whose iconic work elevates the narrative of Black heroes. An intentional collective of diverse creatives brought the campaign to life, including the photographer, video director, director of photography, editor, producers, mix engineers and stylists. Media agency UM is providing pro bono media strategy and outreach. Bustle Digital Group, Facebook, Pinterest, TikTok and ViacomCBS are among the media platforms that will support the campaign with donated media. Additionally, ViacomCBS will provide custom content and content integration as part of their ongoing focus on tackling mental health crisis through media and storytelling. The exclusive album will be available to stream across Amazon Music, Apple Music, deezer, Google Play, iTunes, Pandora, SoundCloud, Spotify, Tidal and YouTube. Caregivers can also access the campaign videos, songs and resources on Sound It Out channels on Facebook, Instagram and Twitter. AdCouncil.lnk.to/SoundItOut “The generational stigma and subsequent gravity of mental health conversations in my community have been top of mind more than ever. It feels inaccessible not only from a lack of tools, but from a lack of the language to talk about it. The lyrics of music, however, have the magic to speak on every emotion for a sound mind,” said Gabrielle Shirdan, VP Creative Director at McCann NY. “Sound It Out tells the stories that haven’t been told and uses music as an instrument to shift the culture of mental health — tools every child should grow up with. This work is for a kid in Brooklyn just trying to tell his father how he feels.” Leading mental health experts provided guidance and input on every stage of the development of the Sound It Out campaign and website. Additionally, Sound It Out will be amplified by a network of non-profit organizations focused on mental health and health equity, including the AAKOMA Project, the American Academy of Pediatrics (AAP), the American Foundation for Suicide Prevention, Boys & Girls Clubs of America, Child Mind Institute, The Jed Foundation, Learning Heroes, National Council for Behavioral Health, UnidosUS and the Yale Center for Emotional Intelligence. Specific activations that will extend the reach of Sound It Out to key audiences over the coming year include The Jed Foundation placing resources in schools, AAP distributing content through its network of pediatricians and UnidosUS sharing campaign assets with affiliates. Integrated advertisement created by McCann, United States for Ad Council, within the category: Public Interest, NGO.

Advertising agency barrettSF has created an integrated holiday campaign for client Cost Plus World Market featuring a wooly llama, a mouse in a tutu, a Santa wearing scuba goggles, an introspective dinosaur, and a ceramic dog. In a series of four 30-second videos, we observe this crew of tree-bound friends as they encounter an array of English shortbread, ginger snaps and fancy Italian cakes, and discuss everything from a desire to visit Tulsa to the meaning of life. Some ads will run in :15 versions. “Cost Plus World Market has an incredibly original selection of holiday ornaments and food. Before they eat them or hang them on a tree, we thought consumers would enjoy getting to know them” said Jamie Barrett, creative director at barrettSF. Videos will air on NBC Video On Demand, Hulu and YouTube. Other media elements will include direct mail, social media and guerrilla marketing. In San Francisco, street teams will hand out coupons for CPWM treats. Film advertisement created by BarrettSF, United States for Cost Plus World Market, within the category: Retail Services.

Film advertisement created by Don't Panic, United Kingdom for Oxfam, within the category: Public Interest, NGO.

Film advertisement created by Leo Burnett, United States for Sprint, within the category: Electronics, Technology.

The site: http://tools.giffgaff.com giffgaff is the first people powered mobile network. It is supported by O2, the uk's biggest mobile brand. Our idea was to use the public to help power the launch campaign by giving them interesting 'tools' to do it. They recieved free calls for a year as an incentive. We are getting hundreds of thousands of hits from increasing number of quirky UGC video content. Ambient advertisement created by Albion, United Kingdom for giffgaff, within the category: Electronics, Technology.