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Film advertisement created by McCann, Argentina for Coca-Cola, within the category: Non-Alcoholic Drinks.
To ‘celebrate' the 20th Birthday of Reporters Without Borders Belgium, dictators from around the world prepared a special 'Happy Birthday’ surprise. Film advertisement created by Publicis, Belgium for Reporters Without Borders, within the category: Public Interest, NGO.
The Australian Capital Territory parliament passed a bill in October 2013 that made the territory the first part of Australia to legalize marriage equality. In Canberra, 31 couples were married over a five-day period once the law went into effect, from December 7-12, 2013. But the national government challenged the decision, saying it was inconsistent with Australian federal laws. And Australia's High Court overturned the legislation making all the couples' unions invalid. Ambient advertisement created by Razorfish, United States for GLAAD, within the category: Public Interest, NGO.
Film advertisement created by Camp Jefferson, Canada for Koodo, within the category: Electronics, Technology.
Everyone knows Central Park. It is one of the most famous parks in the world. It is a thriving habitat and vital treasure in the middle of one the greatest urban centers. For locals, it is their beloved 843-acre backyard. A much-needed oasis during the pandemic that provided people with a sense of belonging and strength, as evidenced by #MyCentralPark, where 25,000+ New Yorkers shared their love and appreciation of the park. The Park Needs Us, launching today, in partnership with full service advertising agency, Pereira O’Dell, intends to raise awareness not only of the Conservancy’s role in the Park, but also the critical role that the public plays. What many do not know is that 40 years ago, the City of New York entrusted the management of the Park to the Central Park Conservancy, a nonprofit that cares for the entire Park, making sure it remains, clean, beautiful, free and open to all, every day. They tend to the largest and smallest details of maintenance and restoration, while seeking innovative ways to nurture a living masterpiece that feels welcoming to 42 million visitors each year. Funded primarily by individual donations, the nonprofit Conservancy has a created a model for other parks and greenspaces to reclaim and enhance their communities by investing in the power of the natural environment. To capture New Yorker’s attention, the campaign gives a voice to different park features. And not just any voices, but those of famous New Yorkers. Like Whoopi Goldberg as Bethesda Fountain Hank Azaria as the Great Lawn Kristen Bell as a Central Park bench Patricia Clarkson as Bow Bridge Josh Gad as the Reservoir Running Track Wu Han of the Chamber Music Society of Lincoln Center as the North Woods Eduardo Vilaro of the Ballet Hispanico as Belvedere Castle These talented performers and accomplished New Yorkers are donating their voices to give the Park a voice for the first time. New Yorkers will hear and see the campaign this spring and summer primarily through connected TV and online video, streaming audio, digital banners and paid social videos and posts. A visual identity refresh by Pentagram, has led to a signage refresh throughout the Park. This included developing 22 unique kiosks with location-specific messaging that details how that part of the park needs the public’s help. Everyone who worked on this campaign, most of whom are local New Yorkers, donated time or equipment and provided vastly discounted rates to help raise awareness of the Central Park Conservancy and their mission to keep Central Park thriving. Without the public’s support the Conservancy simply could not do their job. Mona Gonzalez, Managing Director, Pereira O’Dell commented: “There are few institutions that represent the stories of New York City quite like the iconic Central Park. It's captured in our personal lives, in culture, in history. It's been an incredible journey seeing and sharing how deeply the Central Park Conservancy cares for the Park through their efforts to keep it vibrant and full of life, even in the toughest of times.” “Central Park is a beloved 843-acre backyard for New Yorkers and has been especially needed during the pandemic. As the non-profit that cares for all aspects of the Park, the Central Park Conservancy is grateful to all the familiar voices who have generously brought the Park to life in this campaign,” said Mary Caraccioli, Chief Communications Officer, Central Park Conservancy “We hope it leads to more people getting involved with the Conservancy's efforts by joining, volunteering and supporting our work.” Integrated advertisement created by Pereira O’Dell, United States for Central Park Conservancy, within the category: Public Interest, NGO.
Film advertisement created by FCB, United States for Meredith's Miracles Colon Cancer Foundation, within the category: Public Interest, NGO.
In a bold promotional move, the GUINNESS WORLD RECORD for Most Kisses Received in One Minute has just been shattered by members of Anastasia International. The new world record now stands at 118 in one minute, six kisses more than the previous record of 112 set by Deborah Gist in 2009. Held on February 12, 2011, GUINNESS judge Lisa Gills officially recognized the group for setting a new record for most kisses received by a single individual. The record-breaking event was held as a part of Anastasia International's inaugural Valentine's Romance Tour and the kiss record event was purely promotional—all proceeds raised from the event will benefit the Ukrainian Red Cross.
The campaign was created to encourage women victims of violence to go to police stations to report their aggressors. Research shows that many women who suffer domestic violence do not report because they feel they will not be heard or respected by the police. To undo this perception, the commercial presents a woman's report (based on actual testimony), highlighting the reactions of the delegate, which reflects the suffering of the victim. Thus we convey the idea that delegates have the empathy and sensitivity to help women victims of domestic violence. Film advertisement created by D/Araújo, Brazil for Adepol SC, within the category: Public Interest, NGO.
Real men are not scared of doing shitty jobs. And if they can do shitty jobs, then why can’t they do everyday shitty household tasks? In its new campaign, Equal Pay Day showcases men and their work in a super quirky manner to encourage them to reduce the gender pay gap. Film advertisement created by Mortierbrigade, Belgium for Equal Pay Day, within the category: Public Interest, NGO.
Film advertisement created by DDB, New Zealand for Instant Kiwi, within the category: Gaming.
Digital advertisement created by M&C Saatchi, United States for Epson, within the category: Electronics, Technology.
Vital Voices Global Partnership is a leading non-governmental organization that identifies, invests in and brings visibility to extraordinary women leaders around the world. An international staff and team of over 1,000 partners, pro bono experts and leaders, including senior government, corporate and NGO executives, have trained and mentored more than 8,000 emerging women leaders from 127 countries in Asia, Africa, Latin America and the Middle East since 1997. These women have returned to their communities to train and mentor more than 500,000 additional women and girls.
Design advertisement created by Wieden + Kennedy, Netherlands for KFC, within the category: Food.
Film advertisement created by We Make Art, France for Prand, within the category: Fashion.
Film advertisement created by Etcetera, Netherlands for Old White, within the category: Food.
Hello! We are Dmitry and Oleg, or Oleg and Dmitry, as you like. We are copywriter and art director. We've met 33 most creative people all over the world: gold and grand prix Cannes Lions winners, members of Cannes jury. And we asked them to write just one letter on a sheet of paper and put their signatures. Now we have the best recomendation ever! Ambient advertisement created by Oleg and Dmitry, Russia for Oleg and Dmitry, within the category: Agency Self-Promo.
Pass the Plate website: http://thedonationplate.org Digital advertisement created by Leo Burnett, United States for Greater Chicago Food Depository, within the category: Public Interest, NGO.