Direct advertisement created by JWT, Brazil for Bon Vivant, within the category: Food.

In the run-up to Christmas, five-year-old Scarlett lovingly makes a decoration for her mum in her school art class. Made from toilet roll, pipe cleaners, glue and glitter, her fairy is simply... monstrous. And all ready to take pride of place on her mum’s perfectly-decorated tree. Film advertisement created by Atomic, United Kingdom for Homebase, within the category: Retail Services.

Digital advertisement created by Biborg, France for Ubisoft, within the category: Gaming.

Boards of YellaWood brand pressure treated pine lumber fly into place, piece by piece, to create some very large backyard decks. For homeowners, the larger part of the campaign’s target audience, the aspirational visuals are the message. Those are some seriously impressive decks (and so easily constructed!). For the other target, contractors, it’s the text that carries the weight. The campaign’s new positioning (and its only words besides the brand’s long-running tag), holds up YellaWood as the key to “five-star back yards.” For contractors these days, star-based social ratings are practically a new business requirement. Film advertisement created by Brunner, United States for YellaWood, within the category: House, Garden.

Film advertisement created by Havas, Portugal for SOS Racismo, within the category: Public Interest, NGO.

Type 2 diabetes is the most common kind of diabetes, yet most people are not able to detect it and start treatment until it is too late. Simple lifestyle measures have been shown to be effective in preventing or delaying the onset of type 2 diabetes. Early diagnosis can be accomplished through relatively inexpensive testing of blood sugar. WHO aims to stimulate and support the adoption of effective measures for the surveillance, prevention and control of diabetes and its complications, particularly in low- and middle-income countries. Integrated advertisement created by VIVA Institute of Applied Art, India for World Health Organization, within the category: Public Interest, NGO.

Every year, over a thousand people go through a gender transition in Brazil. During this process, many of them tend do identify themselves differently and reconsider the way they dress. Although it may be first perceived as a detail, this style change helps them finding their true personalities. The problem is: in a country where 90% of transgender people are forced into prostitution due to no job opportunities, buying new clothes is privilege. But what if the ones who already overcame the transitioning could donate their older clothes to the ones who are facing it right now? That’s how “Clothing Transition“ was born: the first donation campaign to raise clothes to trans people and also the first one to put them in the center of the discussion. Film advertisement created by Artplan, Brazil for Red Cross, within the category: Public Interest, NGO.

Assistant Editor Iain Whitewright Media Planner: Diane Alagar, Lee Isaacs Film advertisement created by Leo Burnett, United Kingdom for NSPCC, within the category: Public Interest, NGO.

Film advertisement created by Youpanqui, Peru for Claro, within the category: Electronics, Technology.

Film advertisement created by FCB, United States for Battlefield Hardline, within the category: Gaming.

Film advertisement created by Dentsu, Philippines for Philippine Psychiatric Association, within the category: Public Interest, NGO.

Film advertisement created by The Royals, Australia for Intel, within the category: Electronics, Technology.

You can’t buy the new Swedish Euro 2020 jersey – you have to earn it. Adidas and the Swedish Football Association are taking a clear stand against the intolerance, hate and threats which has become more common even in Swedish football. Through M&C SAATCHI Stockholm’s new campaign “earn the jersey”, even supporters have to “earn the right” to wear the new national team jersey by agreeing to terms and conditions: To always show respect, to stand behind the team through good times and bad, to never spread hate and to welcome everyone into the team. A true supporter supports. Film advertisement created by M&C Saatchi, Sweden for Adidas, within the category: Sports.

Film advertisement created by Y&R, Brazil for LG, within the category: Electronics, Technology.

Ambient advertisement created by Forsman & Bodenfors, United Kingdom for SK-II, within the category: Health.

The Wild, Jungle Creations’ creative agency, has partnered with National Lottery operator Camelot to create its first advert ‘Dreams’ for The National Lottery, as part of a campaign that highlights the thousands of local football projects that have been supported by Good Causes funding across the UK. Through this campaign, The Wild and Camelot are aiming to inspire people to play The National Lottery by educating them on the positive impact that Good Causes funding has on local communities. First launching with this advert, it will be followed by two mini documentaries that will tell the story of some of the talented beneficiaries including a 92-year-old footballer and a woman called Sophie, who is a member of Street Football Wales, a social inclusion charity that exists to improve the lives and opportunities for socially excluded people in Wales using street football. Following previous work with The National Lottery Promotions Unit (NLPU), The Wild this time worked with Camelot on an advert to bring to life some of the incredible projects supported by the, on average, £30 million raised each week for Good Causes across the UK. A total of over £40 billion has now been raised by The National Lottery since 1994. The latest advert from The Wild will be distributed across social platforms and pre-roll on Quantcast and YouTube. All media has been planned and implemented by Vizeum UK and will be supported by a wider campaign which will also run on radio and in selected podcasts. Film advertisement created by The Wild, United Kingdom for National Lottery, within the category: Gaming.

Film advertisement created by Wunderman, Panama for Act II Popcorn, within the category: Food.

Are executives happy? Even though happiness remains a personal matter, professional life influences necessarily the personal one. In a full employment and « war of talents» context, executives get the possibility to ask themselves the right questions, they get the chance to consider other professional horizons and get the power to choose their employers. That is the message Cadremploi wishes to address to executives through their new signature « Have the ambition to be happy » and its powerful communication campaign executed by Gloryparis that handles with humour resignation and its benefits. Film advertisement created by Gloryparis, France for Cadremploi, within the category: Professional Services.