TGI Pridays

As a sponsor of Oslo Pride, and in celebration of diversity, TGI Fridays did a colorful rebranding to all their restaurants in Oslo during the festival. The rebranding also consists of a variety of measures including rainbow-colored menus, ties, suspenders, buttons and blankets, gender neutral restrooms, a specially designed ’Pridays Shake’ - with all proceeds from the sale will going to FRI (The Norwegian Organization for Sexual and Gender Diversity), and an eye-catching “TGI Pridays” awning outside their flagship restaurant in Karl Johans gate, Oslo´s main street. Experiential advertisement created by We Are Live, Norway for TGI Fridays, within the category: Food.