Task : In 2018, fur is still a thing. And since it has a revival on the runway, the fight against the cruel fur trade is more urgent than ever. How can we finally kill supply and demand? Insight : GIFs and the demand for fur are at an all time high since the nineties. And the cycle does not seem to stop. Idea : An endless GIF shows in an never-ending loop that killing animals for fur is wrong. It fits perfectly to all social media and boils our message down to the core: no sound, no stop. And with just a simple tap, users share the post and play the looped GIF in reverse, breaking the negative cycle. Digital advertisement created by Miami Ad School, Germany for Fur for Animals, within the category: Public Interest, NGO.

Film advertisement created by DM9 JaymeSyfu, Philippines for PLDT, within the category: Electronics, Technology.

Ambient advertisement created by Heimat, Germany for CNN, within the category: Media.

The first WhatsApp campaign to communicate the exclusive Absolut Unique launch party in Argentina. Digital advertisement created by Woonky, Argentina for Absolut, within the category: Alcoholic Drinks.

Russian contemporary dancer performs in Maybach for a premium taxi service commercial. The dance and the campaign tagline Stillness In Motion express the idea of continuous movement while resting, against the laws of physics.

20th Century Fox & Walden Media enlisted Thinkmodo to create a unique video concept to promote its upcoming surfing movie Chasing Mavericks. Digital advertisement created by Thinkmodo, United States for Chasing Mavericks, within the category: Media.

The campaign highlighting the alarming mental health problems being caused for young people in the UK by social media Film advertisement created by Green Cave People, United Kingdom for Norwood, within the category: Public Interest, NGO.

Online+Offline viral advertising campaign leaded by a usual raccoon, that raised sales of dishwashing machines in the online store Kaspi.kz up to 41,25%. Integrated advertisement created by Grey, Kazakhstan for Kaspi.kz, within the categories: House, Garden, Retail Services.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Digital advertisement created by Tech and Soul, Brazil for Uber, within the category: Transport.

For the first time in the history of Costa Rica, its National Amputee Soccer Team qualified to the Amputee’s World Cup. Unfortunately, they didn’t have the economic resources to assist. One way to raise funds is to sell things that you have left over. That's why we put on sale the soccer shoes that our players don't use because of their condition. Digital advertisement created by Havas, Costa Rica for Costa Rican National Amputee Soccer Team, within the category: Sports.

Sioo:x Wood Protection gives outdoor wood surfaces a beautiful, natural silver-grey hue and keeps them protected for twelve years. It’s also 100% environmentally friendly - which is revolutionary. But twelve years’ worth of protection is almost too good to be true. Our mission was to prove it is for real. So we created a billboard made from real Sioo:x-treated boards and booked a triple-sided billboard for twelve years in Malmö, Sweden. Outdoor advertisement created by Stendahls, Sweden for Sioo:x Wood, within the category: House, Garden.

Digital advertisement created by McCann, Australia for Tigerair, within the category: Transport.

Digital advertisement created by Rosapark, France for Thalys, within the category: Transport.

Digital advertisement created by BDDP, France for Darty, within the category: Retail Services.

Following Concrete Football and Ousmane, YARD and Miles are proud to present Footeuses, a documentary dedicated to feminine soccer and its protagonists. A part of the Concrete Football series, Footeuses dives into the players’ reality : whether they are playing for the French federation or for Paris Saint-Germain, whether they are young amateurs or socially-engaged artists. From their first dribbles in their clubs or on the neighbourhood playground with friends, to international matches, the itinerary of these women symbolises an aspect of soccer that yet has to be widely publicised. For some, gaining access to the professional soccer world is an explicit goals, but for others, soccer is lived as a means of affirming theirselves and be emancipated in a world that is still attached to tenacious paradigms. For every one of them, football is an inevitable part of their lives : the lives of women from the greater Paris. In this, Footeuses not only offers a glimpse in their way of playing football. Footeuses has been conceived as an ode to their fierceness and dedication. This is a symbol of hope for a generation of players as a whole. Thanks to this documentary, the light is shun back on those who are and will inspire millions of other players, no matter their generation or social class. As a creator of human contact and emotions with no equivalent, the soccer that Footeusesis displaying is a game made of touching sisterhood, a game for fighters, in spite of all the existing prejudice. A football that is put back in a context of authenticity, realness and passion.

Let us #LeadTheFuture. #SKYWORTH #AIoT technology is beyond your expectation. Our advanced technology focuses on making your life easier by remembering every small detail in your life to better fulfill your future needs. #ThisIsTheFuture Film advertisement created by McCann, China for Skyworth, within the category: Electronics, Technology.

Director: Michael Winterbottom Film advertisement created by Sapient Nitro, United Kingdom for Britain's Beer Alliance, within the category: Alcoholic Drinks.