This product category in Pakistan is female dominated. As the definition of femininity in Pakistan is evolving, this ad represents that in a natural manner, integrating the product into a story. Film advertisement created by VMLY&R, Pakistan for Colgate Palmolive, within the category: House, Garden.

Campaign for washing machine Samsung AddWash. Samsung AddWash - washing machine with a unique technology that allows you to add clothes during the washing process. The story in the movie is based on the insight that children are not ready to give their favorite toys for washing, even when they are very soiled. This is a story about feelings, about the miracle of the love from parents to their children аnd to each other. It is so easy to create a miracle and breathe feeling into your life. You only need to have a little imagination and machine Samsung AddWash. Film advertisement created by Cheil, Ukraine for Samsung, within the category: Electronics, Technology.

The campaign starts with a "mockumentary", shooted in Nashville, and tells the story of the Wilhelm Scream (a sickening scream that appeared in more than 200 movie) through Linda Dotson Wooley, the real widow of its author, Sheb Wooley. To help her, CANAL+ Spain tells the world the story of the Wilhelm Scream and how it affects her life, and also creates the first scream bank for movies, a website where people can record their screams, so nobody will use the Wilhelm Scream again. Digital advertisement created by FCB, Spain for Canal+, within the category: Media.

Film advertisement created by Alma, United States for McDonald's, within the category: Food.

Film advertisement created by Zulu Alpha Kilo, Canada for Make-A-Wish, within the category: Public Interest, NGO.

Film advertisement created by Civilization, China for Lay's, within the category: Food.

The new service by ibis Switzerland. Millennials rarely experience anything without documenting it using their smartphones these days. The rule seems to be that if you didn’t post it, it didn’t happen, and that can be stressful – particularly when you’re on vacation. A study published in The Independent revealed that up to 40% of vacationers choose their destination based on how Instagrammable it is. In fact, such are the stresses of social media that many people will go on a full-blown digital detox when on vacation. Swiss professional skier Lara Gut even decided to delete all her social media accounts recently to devote more time to other pursuits. The “Relax we post” service, developed for ibis Switzerland by Jung von Matt/Limmat, offers vacationers the chance to truly get away from it all. The concept sees hotel guests put their Instagram accounts in the hands of experienced influencers, leaving them completely free to enjoy the city. Starting this weekend, the service will be introduced in Zurich and Geneva for a trial period of one month. Film advertisement created by Jung von Matt, Switzerland for IBIS, within the category: Professional Services.

Film advertisement created by Leo Burnett, Australia for WWF, within the category: Public Interest, NGO.

Digital advertisement created by Publicis, United Kingdom for LG, within the category: Electronics, Technology.

Experiential advertisement created by Mazarine, France for Perrier, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Leo Burnett, Japan for Willbum, within the category: Professional Services.

Hi Ads of the World, Think diversity is ruining advertising? You're not alone. A new agency, Doug NYC, just launched in order to provide a white space in the industry. Doug NYC is an all-white, male-led creative agency that believes being homogeneous is genius. The DougNYC.com site, backdropped in calming shades of white, welcomes visitors to the Future of Advertising. A video, “We’re Doug,” asks people to “Believe in the power of sameness.” One image on the site reads, “If great minds think alike, we're the greatest!” Sound backwards and...well, stupid? Doug was created as a parody by L.A. independent agency Dailey, which, since its 2017 buyback from IPG, has consciously tried to hire and promote for diversity. Dailey created the agency to promote its SXSW panel, “How Diversity Became Our Implicit Bias.” As viewers watch it, the site (and video) start to glitch, saying, “The future of advertising is diverse. Get the real answers.” Clicking on the video or the “learn more” button leads to the information page for the panel. Doug NYC is posting once a day on its Instagram page. At the festival, a street team is airdropping digital Doug NYC flyers, geotargeting Instagram posts, and handing out Doug NYC business cards with catchy phrases like “Other shops pale in comparison.” Film advertisement created by Dailey, United States for Doug NYC, within the category: Agency Self-Promo.

MADARAGRAM is the most natural filter in the world created by the brand MÁDARA. It is created so that everyone in the whole wide world can visit a real Northern meadow, experience the moment when nature meets a human and to receive a beautiful picture as a keepsake. It is an opportunity to follow nature day and night and to be a part of it from the very moment you meet. See how MADARAGRAM is created. Visit madaragr.am Digital advertisement created by Dudums and Wrong Digital, Latvia for Madara Cosmetics, within the category: Health.

Film advertisement created by MK, Norway for Mitsubishi, within the category: Automotive.

Digital advertisement created by Thinkmodo, United States for CFG, within the category: Media.

April Fools' Day 2016 Digital advertisement created by Björn Borg, Sweden for Björn Borg, within the category: Fashion.

Canon swaps music stands for synchronized printers in live orchestra performance. Experiential advertisement created by 360i, United States for Canon, within the category: Electronics, Technology.

Called The Brain’s Last Stand, the six-minute film references Kasparov’s notorious 1997 chess game against an AI opponent, when the Grandmaster - considered to be the greatest chess player the world has ever seen - lost to a computer called Deep Blue - so now he can take revenge against a video game. Hearthstone is a strategic card game that has been growing in popularity amongst the gaming community, but many new players feel like there’s a steep learning curve and a high barrier to entry. Film advertisement created by BSSP, United States for Activision Blizzard, within the category: Gaming.

Who's never turned to a quick tutorial online to learn how to make a dish or watched, hypnotized, as a sped-up step-by-step turns eggs, flour, and sugar into a magnificent cake? These express recipes, social-media darlings, always seem to go right. But in practice, that's not always the case. And what if things go wrong? Taking this as its jumping-off point, iFood, in a campaign created by AlmapBBDO, presents parodies of online recipes, suggesting to the audience that when things don't turn out perfectly, they can always fall back on the countless possibilities and ease of the leading platform for online food delivery in Brazil. The ads poke fun at the audience with the tagline: "Didn't work? Order it from iFood." Film advertisement created by BBDO, Brazil for iFood, within the category: Food.

Film advertisement created by Bruckner Yaar Levi, Israel for Migdal, within the category: Finance.