Paper and packing are everywhere in our lives. In fact, they are so a part of our lives that they often go unnoticed, even when they are essential to life’s most meaningful moments. For the Paper and Packaging Board, Cramer-Krasselt had to find a way to make paper and packaging the obvious hero of every story. We did that by turning them into actual heroic characters. These characters give paper and packaging personality and allows them to be the real protagonists in every story of the How Life Unfolds work. Digital advertisement created by Cramer-Krasselt, United States for Paper and Packaging Board, within the category: Industrial, Agriculture.

The Rainbow Flag, the universal icon of freedom and pride for millions of LGBTQ people, has been met with great fanfare. But not everyone is celebrating. 40% of homeless teens who come out are thrown out. Which is why, we, with Out Not Down, created The Thrown Out Flag. Made with discarded fabric in traditional rainbow colors, the flag represents these teens who’ve also been thrown out. The campaign targeted LGBTQ youth living on the street with outdoor posters, bus kiosks and billboards in Times Square. Along with social postings and online films that demonstrated the flag being flown at community centers and clinics. In just a few months, the campaign challenged prejudice, combated social injustice and created solidarity around a more truthful symbol of hope. Integrated advertisement created by Saatchi & Saatchi, United States for Out Not Down, within the category: Public Interest, NGO.

Film advertisement created by BBH, Singapore for IKEA, within the category: House, Garden.

Direct advertisement created by Leo Burnett, Russia for Jeep, within the category: Automotive.

Using only items he found on eBay, Matthew Healey (aka best dad ever) blew his son's mind with this fun-filled dino-hideout.

Black & Abroad, a multi-platform travel & lifestyle company dedicated to redefining world experiences for the modern Black traveler, hijacks the racialized and derogatory phrase “Go back to Africa” (#GoBackToAfrica) for a pan-African tourism campaign. By blacking out hate-fueled Twitter posts and reframing them against words and images showing the beauty and diversity of all African countries, the brand is putting a positive and uplifting spin on a negative and disparaging narrative. www.gobacktoafrica.com/ Digital advertisement created by FCB, United States for Black & Abroad, within the category: Hospitality, Tourism.

Senior Integrated Business Affairs Manager: Zoe Grubbe Film advertisement created by BBDO, United States for King's Hawaiian, within the category: Food.

Even with the gun possession heavily controlled in Brazil, a person is murdered every 10 minutes in the country, most of the times with bullets. Trying to change this perception, the creative collective Unlockers has developed "Symphony of Violence", a project to provoke brazilians to break the inertia in front of so many news about fatal crimes. The experiment uses sound techniques and neurology, mixed with the facts, images, real weapons sounds and drums by Matt Sorum (Guns N' Roses and Velvet Revolver). The symphony was produced by Lucha Libre Audio (Brazil) and Drac Studios (USA) in a way to cause fellings like tension, anguish, fear and even paralysis - things that we should feel naturally in front of this violent scenario, but brazilians can't feel anymore. The full experience is avaliable at www.sinfoniadaviolencia.com or directly at www.youtube.com/watch?v=pq4H02TZF3U (better with the headphones on), where you can check also the posters that represent some of the crimes, produced with the the same gun type and number of shots that the real history, and more information about the reality in Brazil.

Ambient advertisement created by Grey, United States for TNT, within the category: Media.

To view the website go to http://www.stopthechase.ca Digital advertisement created by Red Lion, Canada for Responsible Gambling Council, within the category: Public Interest, NGO.

Film advertisement created by AbbaSez, United States for Frontier Airlines, within the category: Transport.

A nonpartisan coalition of leaders from business, government, and entertainment including Governor Jay Inslee, WA, Mayor Francis Suarez, FL, Mayor Vi Lyles, NC, as well as faith leaders, the Property Brother’s Jonathan and Drew Scott, actor Rainn Wilson, HP, and a host of other prominent US companies and institutions, are blanketing MSNBC, CNN and FOX to express to the broader public their commitment to tackling climate change in a new 60-second TV spot airing in beltway markets starting July 13. Digital advertisement created by Deutsch, United States for America Is All In, within the category: Public Interest, NGO.

Audio advertisement created by Soho Square, Greece for CB12, within the category: Health.

Ambient advertisement created by Mark+, Brazil for Biscoitos Zezé, within the category: Confectionery, Snacks.

Slayer, one of the greatest metal bands of all time ends its four decade long reign with a final world tour and the live album, The Repentless Killogy. To celebrate, Slayer created something only Slayer could pull off: The HELL-P. A highly limited 6,66" single engraved with "Repentless" and recorded live at The Forum in Inglewood, CA. Forged from stainless steel and copper to survive even the eternal fires of hell. With it, you won't have to miss Slayer even in the abyss, but there is only one way to play the Hell-P. You Must Set It On Fire. Direct advertisement created by Kolle Rebbe, Germany for Slayer, within the categories: Music, Recreation, Leisure.

In Brazil 60,000 people are murdered every year. Mostly illegal firearms. Studies indicate that without the gun control law violence would be even greater. Thousands of lives are saved thanks to the gun control law. But the arms industry in Brazil is lobbying for this law to be repealed. The Sou da Paz Institute is fighting for the permanence of the law that controls the use of weapons. Film advertisement created by Tech and Soul, Brazil for Instituto Sou da Paz, within the category: Public Interest, NGO.

Direct advertisement created by Leo Burnett, Russia for Jeep, within the category: Automotive.

Digital advertisement created by Buena Vibra Group, Puerto Rico for Acuvue, within the category: Health.