With consumers looking to brands to take an active role in environmental conservation, we are launching through the SHEBA® brand, a purpose-led initiative to create hope for the world’s coral reefs and drive action, known as Sheba Hope Grows. The campaign illustrates our commitment to do more as a brand to protect the planet for future generations. Scientists estimate that if the world does nothing, 90% of the world’s tropical reefs will be gone by 2043, impacting nearly 500 million people who depend on them[1]. The effort to solve this requires global cooperation on a massive scale and through this campaign, SHEBA hopes to play the role of catalyst, helping to ensure the future has coral reefs and fish – as more coral today, will ensure more fish tomorrow. Mars Petcare has made progress towards a longstanding goal to sustainably source 100% of the fish used in some of our pet food recipes. Sustainable fishing depends on the seas’ resources and this can only be achieved by supporting these incredible natural assets. As the oceans’ most diverse ecosystem, coral reefs are at the heart of our efforts and why Hope Reef and our commitment to coral restoration is so important. The global launch of HOPE GROWS marks a key milestone in the long term commitment by the SHEBA® brand to leading the world’s largest coral restoration program. By the end of 2029, the brand plans to restore more than 185,000 square meters – roughly the size of 148 Olympic Swimming Pools – around the world. Experiential advertisement created by BBDO, United Kingdom for Sheba, within the category: Pets.

Film advertisement created by Preston Kelly, United States for YMCA, within the category: Recreation, Leisure.

Film advertisement created by EVB, United States for Center for Youth Wellness and Evolution Bureau, within the category: Public Interest, NGO.

Digital advertisement created by White Label, United Kingdom for Laphroaig, within the category: Alcoholic Drinks.

Digital advertisement created by McCann, Spain for Arrels Foundation, within the category: Public Interest, NGO.

Film advertisement created by JWT, United Kingdom for Berocca, within the category: Pharmaceutical.

Ambient advertisement created by Heraldist & Wondermarks, Romania for The National Romanian Opera, within the category: Recreation, Leisure.

Ambient advertisement created by Mercury 360, Romania for TEDx, within the category: Recreation, Leisure.

The commercial shows a cheese being handmade in a Swiss village and meant to be shipped to a far away place but the cheesemaker changes his mind and instead brings the cheese back to his hometown and into the hand of a Migros employee, for the Migros Label "Made in your region, for your region." Film advertisement created by BBDO, Switzerland for Migros, within the category: Food.

Ambient advertisement created by Publicis, France for Samsonite, within the category: Personal Accessories.

Digital advertisement created by BBDO, Italy for Yamaha, within the category: Automotive.

Digital advertisement created by Don't Panic, United Kingdom for Save the Children, within the category: Public Interest, NGO.

TROS is a well-established men’s grooming product brand in Thailand. For over 20 years, they have focused their communications on the functional benefits of their products – demonstrating on how they helped young men look their best. In 2017, they wanted to elevate their brand, from being only an appearance-enhancer to become a confidence-provider, by helping groom the personality and mindset of their audience as they enter adulthood. TROS believes that the beginning of adulthood is the stage where life starts to become more interesting with new responsibilities, challenges, and opportunities on the horizon. However, because it is also a stage of life where young men have to take responsibility for their decisions, they now rely on their self-confidence more than ever. Unfortunately, the fear of failure has driven many young Thai men to adopt a lifestyle of procrastination, thus influencing them to be contented with living an ordinary life following norms, rather than chasing their dreams. With Ray MacDonald (a well-respected Thai actor, TV host, adventurer and idol) as the brand ambassador, TROS inspires young men to start taking chances, to face their fears, and even make mistakes, rather than living a life full of regrets. Film advertisement created by Grey, Thailand for Tros, within the category: Beauty.

Ambient advertisement created by Area 23, United States for Mollie's Fund, within the category: Public Interest, NGO.

Film advertisement created by BETC, France for Citizens Against Recidivism, within the category: Public Interest, NGO.

There’s something about a physical book. There’s something about an ebook. Wouldn’t it be lovely to combine these two into a most wanted book: the App Book. An innovative combination of old and new media, with a physical book and a digital app that interacts with and adds to the written interviews. We created The Next Ten: a book that highlights the constant need for innovation to anticipate and respond to the expected challenges and opportunities of the coming 10 years. With inspiring Dutch thinkers - and doers – in a wide range of fields. People like Rem Koolhaas, Onno Ruding and Boris Veldhuijzen van Zanten talk about the business and social themes they believe will be relevant in the next 10 years, and the innovative ways they expect the business community and the world at large to respond to this rapidly changing world. They provide insight into changes that will affect how we live, how we work, how we view the world and how we interact. The App Book has been created in close collaboration with Accenture the Netherlands, celebrating its 10th anniversary with its sights set firmly on the future. Direct advertisement created by Fitzroy, Netherlands for Accenture, within the category: Professional Services.

What’s the best wedding gift a parent can give? BRAC, the world’s largest NGO, celebrates 16 Days of Activism - and one of its targets is raising awareness about domestic violence. A Bengali wedding is a joyous occasion, rich in culture and festivities - but what follows isn’t always happily ever after. Seven out of ten women face violence at the hands of their husbands, at least once. What can make matters worse is not having one’s family’s support in such times. A common tradition in South Asian weddings is to see the ceremony as a “send off” for the bride, now considered part of a whole new family. The biggest gift that a parent can give their daughters on their wedding day is thus, simply reassurance - knowing there’s always a home to come back to, a safe space to share one’s life. Another goal of BRAC’s campaign is also redefining masculinity. With media rampantly depicting toxic masculinity, or pointing fingers at it, it is refreshing to have positive aspirational portrayals of male figures - like a father lovingly looking out for his daughter. A little compassion and support goes a long way in changing lives. Sometimes, it’s the best possible gift we can give to our loved ones. Film advertisement created by medium rare, Bangladesh for BRAC, within the category: Public Interest, NGO.

In the summer of 2015, Ontario will be the backdrop for the Pan Am/Parapan Am Games, the biggest sports event in our history. The goal of the communications is to capture the scale, intensity and drama of the games. And ultimately, to build tourism awareness and drive attendance at this once-in-a-lifetime spectacle. Post Production, Finishing & Visual Effects: Fort York VFX Film advertisement created by FCB, Canada for OTMPC, within the category: Transport.

Film advertisement created by TBWA, United States for Nissan, within the category: Automotive.

Film advertisement created by BBH, United Kingdom for Clipper Teas, within the category: Non-Alcoholic Drinks.