Choose Everything

Through the new claim, the campaign reinforces the strategic positioning of the car: starting from the distinctive features of hybrid drive (driving over 50% electric in the city, silence, no need to recharge, freedom from traffic restrictions) the campaign draws an emotioning contrast between apparently incompatible values (dynamism vs respect, power vs silence, style vs energy). The result is a complete, aware, waiver-free choice: Toyota C-HR Hybrid. Film advertisement created by The&Partnership, Italy for Toyota, within the category: Automotive.