To promote its cold brew coffee, Nescafe launched an interactive game at People’s Square Station, Shanghai. By standing in the interactive area and moving their bodies, passengers could control the coffee bottle on the digital screen to collect the coffee drops and try to fill up the bottle in 30 seconds. After the mission was completed, participants received a QR code with which they could get a free bottle of cold brew coffee from the vending machine nearby. Outdoor advertisement created by JCDecaux, China for Nescafe, within the category: Non-Alcoholic Drinks.

Google premiered its 2021 Year in Search film in 50+ languages around the world. The highly anticipated film is grounded in the fact that Google Trends data shows that the world is searching for “How to Heal” this year more than ever before. Last year, Google's Year In Search asked "why?" more than any other time in history. This year, the process of reflecting on the global events that have changed the world forever began. The challenges and tragedy of recent years became an opportunity to summon collective strength. It became a time to embrace scars and come back stronger than before. In 2021, more than ever, the world is searching for “How to Heal.” Film advertisement created by Google Brand Studio, United States for Google, within the category: Electronics, Technology.

Film advertisement created by David&Goliath, United States for Esperanza Immigrant Rights Project, within the category: Public Interest, NGO.

To celebrate Pride and their diverse employees, L’Oréal USA shared four unique stories of employees and their reasons for marching through the lenses of LGBTQ+ artists. The social video campaign showcases four collaborations between an LGBTQ+ artist and a member of Out@L’Oréal—the company’s think tank for LGBTQ+ rights—to create #SignsOfPride that speak to their individual experiences, yet shared journeys. The signs were premiered at the New York City Pride March, where hundreds of L’Oréal USA employees marched with the signs in tow. Created by Kettle, the pairs sat down in the weeks leading up to the March to discuss their Pride journeys and what makes 2018 particularly special. The featured artists then transformed those conversations into artwork for employees to parade as signs. The video includes highlights of the conversations and creative process, culminating with the artwork reveal and artists marching side by side with L’Oréal USA employees. Content advertisement created by Kettle, United States for L'Oreal, within the category: Beauty.

Digital advertisement created by BBH, United Kingdom for Weetabix, within the category: Food.

Ambient advertisement created by BBDO, Peru for Soy Autista y Qué, within the category: Public Interest, NGO.

To learn more about The Year of Alabama Arts, visit the microsite at http://www.artthatspeaks.com

Film advertisement created by Saatchi & Saatchi, Israel for Direct Insurance, within the category: Finance.

Film advertisement created by Moxie, United States for Quilted Northern, within the category: House, Garden.

Film advertisement created by Duncan/Channon, United States for DriveTime, within the category: Finance.

Ambient advertisement created by Isobar, Hungary for Hungarian Telekom, within the category: Electronics, Technology.

Playboy South Africa brings you a new spot directed by Jason Fialkov at Egg Films. The idea behind the ad is all about reaffirming the impact Playboy has had on popular culture through the decades. This iconic brand has been going since 1953 and has seen many fads, trends and styles come and go but has always kept itself relevant to it's readers by delivering more that just a centerfold. Film advertisement created by Y&R, South Africa for Playboy, within the category: Media.

Film advertisement created by Aktuellmix, Brazil for Hershey's, within the category: Confectionery, Snacks.

Elkjøp is Scandinavia’s largest retailer of home electronics. Mostly quite boring products one might say, but they can actually enable a wide range of lifestyles, passions and interests. This campaign is a celebration of those who has found their thing. Regardless of what it might be. Film advertisement created by DDB, Sweden for Elkjøp, within the category: Electronics, Technology.

Film advertisement created by JWT, France for Nestle, within the category: Confectionery, Snacks.

Film advertisement created by Publicis, Spain for FAD, within the category: Public Interest, NGO.

For the launch of LG’s 2017 range of OLED and SUPER UHD TVs, LG Australia briefed their agency Tonic to develop a high impact integrated campaign challenging Australians to experience cutting edge advancements in TV technology for themselves. Going up against big brands such as Samsung and Sony, LG needed an innovative and motivating communication strategy that both challenged and educated the consumer in an entertaining way. With both TVs representing a major leap forward in picture and sound quality, Tonic and LG agreed that the campaign should focus on the amazing cinematic experience they would bring to Australian homes. The campaign was driven by the call to action, ‘BRING CINEMA HOME’ and launched in Sydney’s CBD with the construction of a highly realistic pop-up cinema and the promise of an unforgettable red carpet experience for visitors. Social posts in the days leading up to the event encouraged people to pay the cinema a visit and share their experiences online. On the day, a promo team dressed as ushers handed out popcorn and flyers and directed people to their seats inside the cinema. A short screening then focused attention on the cinematic qualities and new technology built into the OLED and SUPER UHD TVs. After each performance, viewer’s candid, unscripted responses were filmed in preparation for a TV campaign and online content. Experiential advertisement created by Tonic, Australia for LG, within the category: Electronics, Technology.

One case of HIV is diagnosed in Colorado each day. In early 2017, the Colorado Department of Public Health and Environment tasked Amélie with helping to eradicate this epidemic by raising awareness in the LGBTQ community about PrEP, the daily pill that is over 90% effective in preventing HIV. To tackle the first step in behavior change, Amélie created "Proud to be PrEPPED," a campaign that put people and their real-life stories in front of the camera to break down the stigmas that discourage some from getting on PrEP. The "Proud to be PrEPPED" campaign used video, social posts and a robust website to show how PrEP keeps communities health and poised to end HIV once and for all. Capitalizing on creative assets from "Proud to be PrEPPED," Amélie then developed a new iteration of the campaign that would resonate with a Spanish-speaking audience. We collaborated with ATA-certified Hispanic marketing agency, Hispanidad, to transcreate the campaign materials to make it more culturally relevant to this particular audience. The Spanish campaign, ORGULLOSAMENTE PrEPARAD@," features videos, print ads and a robust website using the same form and function as ProudToBePrEPPED.com, with content tailored for the Latino community. Film advertisement created by Amélie, United States for CDPHE, within the category: Health.

Over the past few weeks, the international media has portrayed Brussels as a war zone that tourists would do well to avoid. This has obviously had dire consequences for the tourist sector, which is currently experiencing a noticeable decline. Who better than the people of Brussels to answer the questions that tourists hesitant about travelling to Brussels might have... In order to foster exchanges between the main players of tourism in Brussels (namely tourists from the following countries: France, the Netherlands, Germany, the United Kingdom, Italy and Spain) and the people of Brussels, visit.brussels set up telephone boxes in three emblematic locations of the Brussels-Capital Region: at the Mont des Arts, on the Place Flagey and on the Place Communale in Molenbeek. Passers-by will be able to answer questions from foreign tourists. A great opportunity for the people of Brussels to defend their Region. Ambient advertisement created by Air, Belgium for visit.brussels, within the category: Transport.

Film advertisement created by Hemisphere Droit, France for IKEA, within the category: House, Garden.