Ambient advertisement created by Philipp und Keuntje, Germany for Astra, within the category: Alcoholic Drinks.

New film shows how the world’s first floating, water-filtering pool is poised to change how people from New York (and beyond) interact with the rivers around them.

Ambient advertisement created by Grey, Israel for Shanti House, within the category: Public Interest, NGO.

Outdoor advertisement created by DDB, United Arab Emirates for Glad, within the category: House, Garden.

Film advertisement created by Misfits Content Creators, United Arab Emirates for Washmen, within the category: Electronics, Technology.

Digital advertisement created by Be Lucky, Taiwan for Asus, within the category: Electronics, Technology.

Advertising agency Humanaut launched a national ad campaign for Brooklyn, New York based home furnishings retailer West Elm. The integrated effort debuted Oct. 9 and features a 30-second TV commercial, five 15-second web spots, banner ads and social media. This is West Elm’s first-ever TV campaign and Humanaut’s first work for the brand. Get “House Proud” is about celebrating those seemingly small moments in your life that actually feel like huge victories on your journey to expressing your personal style at home, as an adult. In the tongue-in-cheek TV spot, a narrator leads viewers through a series of slow-motion scenes where homes—and West Elm customers—are transformed by key furniture pieces, such as a mid-century modern dresser, white-linen sofa and a sustainably sourced coffee table. “People suddenly think they should take their shoes off when they walk in to your house,” she notes as a host appears bewildered by her guest’s gesture. In another scene, a woman relishes her new living room piece as we’re told: “Your couch has another couch for your feet—it’s called a chaise.” Social media will carry the hashtag #mywestelm, which customers regularly use when sharing pictures of their homes proudly featuring their West Elm furniture and decor. “There comes a moment in everyone’s life when they buy an item for their home that gives them a true sense of pride—it’s like you've crossed over and finally become an adult,” said David Littlejohn, Humanaut’s Chief Creative Director. “We wanted to capture those genuine moments and encourage everyone to get ‘House Proud’ thanks to West Elm's affordable assortment of modern, artful designs, handcrafted pieces and sustainably sourced products.” West Elm is a member of the Williams-Sonoma, Inc. portfolio of brands. Headquartered in Brooklyn, NY, West Elm harnesses the power of design and human connection to enrich lives. Everything West Elm does is designed to make an impact, from creating unique, affordable designs for modern living, and commitments to Fair Trade Certified, from LOCAL and handcrafted products to community-driven collaborations and events. It currently operates 103 stores in the U.S., Canada, UK and Australia, ships internationally to customers worldwide and has unaffiliated franchisees operating stores in Mexico, the Middle East, Philippines and South Korea. Film advertisement created by Humanaut, United States for West Elm, within the category: House, Garden.

Film advertisement created by Saatchi & Saatchi, United States for Mended Little Hearts, within the category: Public Interest, NGO.

Film advertisement created by The Martin Agency, United States for Midas, within the category: Automotive.

Facebook Page Link: http://www.facebook.com/plantlifebalance Facebook App Link: http://apps.facebook.com/plantlifebalance Ideaworks today launches the first phase of a five-year plan to help Australians improve their Plant/Life Balance. We’re all familiar with the idea of improving our Work/Life balance. Well, it turns out that improving our Plant/Life balance can also have beneficial effects on our health and wellbeing. Scientific studies have proved that exposure to plant life can improve our air quality, lessen our stress levels, and reduce background noise. The campaign is designed to stimulate the growth of the $6.5 billion gardening and nursery business in Australia. This first part of the five-year campaign, on behalf of the Nursery & Garden Industry Association, will see the distribution of 20,000 pot plants to office workers in capital cities across the country, calling for Australians to ‘Put A Plant On Your Desk’. Each plant will invite its new owner to join the ‘Put A Plant On Your Desk’ app, the most ambitious Facebook app in Australia to date. And those unlucky enough not to be given a plant on the day, can easily join in the fun. Over the next twelve weeks, the app users can give their plants a name, share pix, dress them up, take them out to lunch (yes!), win amazing prizes and find out lots of cool facts about their very own plant … and tips on how to look after it. And for those who don’t have already have a plant, a Plant Matcher will identify your ideal plant partner! Digital advertisement created by Ideaworks, Australia for Nursery & Garden Industry Association, within the category: Industrial, Agriculture.

Outdoor advertisement created by Mortierbrigade, Belgium for STIB/MIVB, within the category: Public Interest, NGO.

Direct advertisement created by Serviceplan, Germany for Soelden, within the category: Transport.

Integrated advertisement created by IW Alliance, United States for Southern California Edison, within the category: Industrial, Agriculture.

On the 8th of March - International Women's Day - here are 8 steps decision makers must take to support women and girls fighting for their rights in the most difficult places on Earth.

Digital advertisement created by Great Interactive, Israel for Israel Aids Task Force, within the category: Public Interest, NGO.

Waiting too long for the dark spots left by your pimples to go away is no longer a problem with Ponds White Beauty. Film advertisement created by WPP, Singapore for Unilever, within the category: Beauty.

Film advertisement created by Deep Focus, United States for Ubisoft, within the category: Gaming.

Film advertisement created by Johannes Leonardo, United States for Google, within the category: Electronics, Technology.

Digital advertisement created by Civilization, China for Pepsi, within the category: Non-Alcoholic Drinks.