Лучшие видеоролики

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Created for Western retailer Cavender’s, this TV and online video features real cowboys, unscripted and unstaged. The creative team even included several people from Western backgrounds, such as the co-directors of the award-winning documentary “Cowboys.” Film advertisement created by Balcom Agency, United States for Cavender's, within the category: Fashion.

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An ambitious owner of a KFC located in the heart of the Northern Territory of Australia sets out on an epic adventure to gain the highest honour in international dining. Directed by Daniel Reisinger, it has already gained over 850M+ impressions worldwide! Content advertisement created by Ogilvy, Australia for KFC, within the category: Food.

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São Paulo is the city without beaches with more surfers in the world. There are 150,000 lovers who need to hit the road when they want to surf. They have to check the wheather, leave at dawn, pay an expensive toll fee and run back to work. With that in mind, Ford launched EcoSport Surf Tag, automatically paying the toll fee of Ford’s SUV owners in days of good surfing conditions, always before business hour. The car maker sent special toll tags to Ford EcoSport owners across the city and, using Waves Website technology, sent a detailed forecast of the waves, warning which days the toll fee would be free. Integrated advertisement created by GTB, Brazil for Ford, within the category: Automotive.

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Film advertisement created by Adam & Eve, United States for Bulldog Skincare, within the categories: Beauty, Health.

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Film advertisement created by January Thirteen, Canada for PlayOJO, within the category: Gambling.

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There's not another car as rock and roll as the Ford Mustang. The V8 engine roars like heavy metal guitars, and, since its launch, back in 1964, all of its six generations have been riding alongside this music style. The two of them ride so close that some versions of the Mustang are honored on song lyrics, video clips and even became a desired object for rockstars. Now, it's Ford's time to honor this connection with an AR camera app that shows how each model relates to rock 'n' roll. The app recognizes each design and embeds the car to a poster that represents its generation and artistic style (64/73, 74/78, 79/93, 94/04, 05/14, 15/now -). After that, a Spotify playlist made with hits from that time gets open, including songs from bands such as The Monkees, Jimi Hendrix, Kiss, Black Sabbath, Queen, and Iron Maiden. At the same time, the posters for each generation were ready to be shared on Instagram Stories. Those who did it were surprised at home with a print version that also led to the playlists. A fair tribute from a motor that roar so high as rock n roll. Experiential advertisement created by GTB, Brazil for Ford, within the category: Automotive.

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New Logo and Visual Identity for domain registrar service.

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What do you do when NBC calls on you to help launch its new series about a serial killer inspired by the New York Times bestselling novel “The Bone Collector”? 2C Creative (“2C”) created a custom launch spot using the first-person voice of that serial killer, which resulted in a chilling promo that sets up the shows premise from his POV. 2C found an impactful way to introduce viewers to The Bone Collector by using a key detail from the pilot, a simple postcard that he had written to Detective Lincoln Rhyme. It was this one moment of Lincoln receiving this handwritten note that became the inspiration for the spot. It was this scene that got the team thinking about what could have been written in that note, which led to the creation of a fully first-person spot, a creative angle that NBC welcomed. Film advertisement created by 2C Creative, United States for NBC, within the category: TV Promos.

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What’s the difference between propaganda and news? To answer this question we created two identical AIs. They are like twins, but with no experience, no outside factors influencing their outlook AIs were "brought up" on news programs. One was «watching» the state TV Russia-1, The other – the independent TV Rain. After 6 months, they could answer any questions. But, only using the knowledge and vocabulary of the programs they had watched. Digital advertisement created by Voskhod, Russia for TV Rain, within the category: Electronics, Technology.

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Film advertisement created by envision, Denmark for Invita, within the categories: House, Garden, Professional Services.

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Cadbury Creme Egg, the Mondelēz International owned chocolate brand, is entering the world of content streaming with the launch of ‘EATertainment’, the world’s first chocolate VOD platform. Following three years of the multi award-winning ‘Creme Egg Hunting Season’ campaign, 2020 sees the brand take a completely new direction with the launch of its own free-to-access video streaming platform, CremeEggEatertainment.com. ‘EATertainment’ is a playful take on the ever-increasing number of streaming platforms, from established players like Netflix through to new entrants such as Disney Plus and Apple TV Plus. Digital advertisement created by Elvis, United Kingdom for Cadbury, within the category: Confectionery, Snacks.

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Film advertisement created by TBWA, United Kingdom for David Lloyd Clubs, within the category: Recreation, Leisure.

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Content advertisement created by Tribal, United Kingdom for Lufthansa, within the category: Transport.

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Death Wish Coffee has over 4x the caffeine of a normal cup of coffee to help you wake the f$&k up. Audio advertisement created by The University of Alabama, United States for Death Wish Coffee Company, within the category: Non-Alcoholic Drinks.

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Creative production studio And/Or has developed a motion design strategy and assets to align with workspace management startup Knotel’s recent global rebrand. And/Or’s work successfully translates Knotel’s bold, playful brand positioning and visual identity into motion design, and speaks to a growing need for companies to build motion into their brand DNA. Identity in motion In October of 2018, Knotel partnered with brand design consultancy Elmwood to launch a bold, fun rebrand for the start up, full of graphic elements such as shapes, patterns, a geometric custom font and new logo. As a vital step in the refresh, they reached out to And/Or to put the new visual identity to use in motion. Kelli Miller, Partner and Creative Director, And/Or says: “Knotel is a great example of a startup brand considering the way it moves and behaves from the start and making sure the video content they create is informed by their brand principles and design thinking.” By partnering with And/Or, Knotel aimed to incorporate a strategic, thoughtful approach to motion that would be informed by its brand strategy. The startup was looking to reflect a grownup, confident voice and tone that was intelligent, witty, and conversational. “Our work is always grounded in design strategy and branding,” says Miller, “and we’re known for our clever, approachable tone of voice, so this was a perfect fit for us.” Better Way to Workspace And/Or delivered two brand films for Knotel: an overarching brand video that brings the new Knotel branding to life through motion, and a “Better Way To Workspace” spot that explains how Knotel’s service works with a cheeky, playful script and tone. The films were developed based on And/Or’s original presentation to Knotel, in which the creative production company identified five key motion behaviors informed by Knotel’s positioning: “energetic movement” “alive with color” “transformative action” “intelligent editing” and “intuitive building.” In the film and spots, shapes quickly move and change with an energetic ease that captures the brand’s mission to provide a flexible, personalized workspace service. And/Or brings the brand’s custom font to life and gives it unexpected, new applications in motion, further illustrating Knotel’s commitment to creating bespoke solutions for customers. And a confident yet playful script ties it all together with pacey, down-to-earth storytelling. Motion design thinking As more new brands increasingly layer motion into their brand from the very start, it is becoming clear that traditional branding must now embrace motion as a pillar of strategy. Miller says: “Every brand is now creating video content and seeing their brand move on multiple screens in multiple formats, such as a presentation, experience, OOH video ad, or branded content, so motion branding should be part of the brand book.”

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In 2019, people all over the world took to the streets to demand climate justice. However, Climate Change denial was also on the rise, represented by the most powerful leader in the world: Donald Trump. So we created scannable protest signs that connected protesters on the streets directly to the US President. Experiential advertisement created by Iris, Netherlands for Global Climate Strike, within the category: Public Interest, NGO.

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When around you feel that ferment that only the Christmas atmosphere can give, your heart knows that anything can happen. This is the message that Idea Bellezza wants to convey to its customers. Sometimes fate is mocking, and what a moment before was the beginning of a wonderful love story, is now a happy reminder of a missed opportunity. But all is not lost, here is a signal, a small excuse to be able to meet again. Even more in this Christmas, the protagonist is love. No gift is better than the right gift. Film advertisement created by Turne Adv, Italy for Ideabellezza, within the categories: Beauty, Retail Services.

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Christmas used to be all about giving and surprises, but has, in recent years, turned into a transaction-event where the Danes almost order the most basic needs for themselves and their homes. In fact, a recent survey found that 72% of the Danish population wished for Christmas gifts even they, themselves, would define as boring. So to bring some excitement back into the yearly gift giving, Lotto is releasing “Lotto Christmas Collection”: a limited edition collection of the Danes’ most boring Christmas wishes turned into Lotto tickets. Film advertisement created by Robert/Boisen & Like-minded, Denmark for Lotto, within the category: Gaming.

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Film advertisement created by POL, Norway for Posten, within the category: Professional Services.




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