Lotto Christmas Collection

Christmas used to be all about giving and surprises, but has, in recent years, turned into a transaction-event where the Danes almost order the most basic needs for themselves and their homes. In fact, a recent survey found that 72% of the Danish population wished for Christmas gifts even they, themselves, would define as boring. So to bring some excitement back into the yearly gift giving, Lotto is releasing “Lotto Christmas Collection”: a limited edition collection of the Danes’ most boring Christmas wishes turned into Lotto tickets. Film advertisement created by Robert/Boisen & Like-minded, Denmark for Lotto, within the category: Gaming.