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EATertainment
Cadbury Creme Egg, the Mondelēz International owned chocolate brand, is entering the world of content streaming with the launch of ‘EATertainment’, the world’s first chocolate VOD platform. Following three years of the multi award-winning ‘Creme Egg Hunting Season’ campaign, 2020 sees the brand take a completely new direction with the launch of its own free-to-access video streaming platform, CremeEggEatertainment.com. ‘EATertainment’ is a playful take on the ever-increasing number of streaming platforms, from established players like Netflix through to new entrants such as Disney Plus and Apple TV Plus. Digital advertisement created by Elvis, United Kingdom for Cadbury, within the category: Confectionery, Snacks.