Culture Captcha

Kenya Tourism Board needed a tool to Educate local population on the national monuments. So we created the CULTURE CAPTCHA, a tweaked version of the existing Captcha platform that is used to prove online users are not robots. It uses the short video format to showcase Kenya’s unique destinations in an innovative way that requires locals to identify key landmarks by filling out their names. Thus improving their aptitude in helping foreigners getting around and boosting domestic tourism. Digital advertisement created by Scanad, Kenya for Kenya Tourism Board, within the category: Hospitality, Tourism.