Film advertisement created by Rosapark, France for ING, within the category: Finance.

Film advertisement created by Rosapark, France for Monoprix, within the category: Retail Services.

Viral video distributed on YouTube. Digital advertisement created by Amen, Uruguay for Erdinger, within the category: Non-Alcoholic Drinks.

Film advertisement created by EP+Co, United States for Denny's, within the category: Food.

Audio advertisement created by Mercury 360, Romania for Romanian Police, within the category: Public Interest, NGO.

Ambient advertisement created by Y&R, Namibia for Smile Condoms, within the category: Health.

Ambient advertisement created by BBDO, Brazil for Audi, within the category: Automotive.

Life of George is the world’s first interactive game combining real LEGO bricks with apps for your iPhone/iPod Touch. Follow George around the world as he challenges you to a series of fun building tasks. Build as fast as possible, capture your model with your iPhone/iPod camera and get scored on your building skills. Challenge your friends to see who’s the fastest and best Lego builder. Digital advertisement created by Hello Monday, Denmark for Lego, within the category: Gaming.

APADA, the Parents and Friends Association for Deaf and Hard of Hearing People is a Brazilian NGO that inserts socially deaf and hard of hearing children and adults offering basic education, courses, psycho-pedagogical support and job-market insertion. The association, which depends entirely on donations from companies and individuals, had a problem: it was not known. And no one donates to someone they don’t know. The challenge was to create a low-budget engagement action that could generate curiosity and attract public attention, creating a network of people who cares and sensitizing people to the cause. The idea? We use the voice of those who can speak to give voice to those who cannot. So, we developed a mobile and desktop platform that enabled users to donate their voice to real deaf and hard of hearing people through a video dubbing app. The users could tag up to three friends and invite them to donate their voices as well. The action had great repercussion in the Brazilian media. As a result, the number of page views on the organization's donation page has increased in 200%. Film advertisement created by Propeg, Brazil for APADA, within the category: Public Interest, NGO.

Film advertisement created by BETC, France for Sixt, within the category: Automotive.

Film advertisement created by Cramer-Krasselt, United States for Kings Island, within the category: Recreation, Leisure.

Digital advertisement created by BBDO, New Zealand for Pedigree, within the category: House, Garden.

Design advertisement created by Young & Laramore, United States for Indianapolis Museum of Art, within the category: Recreation, Leisure.

Film advertisement created by BBH, Singapore for IKEA, within the category: House, Garden.

How far would you go to bring the world closer together? Watch as 61 strangers from different countries offer their bodies as a canvas to send a message to the world. momondo was founded on the belief that everybody should be able to travel the world because traveling unites us. But today, our world seems more divided than ever. In response, momondo has created The World Piece. In the film, people from around the globe meet to tell their personal story and show their commitment to bringing the world together. Shoulder to shoulder, they create a visual manifestation of the connections that unite us across borders and cultures — revealing that if we dare to connect, the world can’t fall apart. Dare to connect at www.momondo.com/theworldpiece The World Piece was filmed in London, England. Content advertisement created by &Co, Denmark for Momondo, within the category: Professional Services.

Digital advertisement created by Dentsu, India for Jaslok Hospital, within the category: Health.

Film advertisement created by Ogilvy, South Africa for Clorets, within the category: Confectionery, Snacks.

Digital advertisement created by VML, Brazil for Plenitud, within the category: Health.

Film advertisement created by Welcome, Spain for Hacia tu empleo, within the category: Public Interest, NGO.