A web-based app lets you unleash your inner wild child by transforming your smartphone into your very own high octane, tire-eating Ford Mustang – all you need is your phone and a tabletop. Digital advertisement created by GTB, China for Ford, within the category: Automotive.

Film advertisement created by BBDO, Italy for Gyproc, within the category: Industrial, Agriculture.

To celebrate Dulux Weathershield’s most weather-durable paint, advertising agency Boys & Girls went in search of Ireland’s most weather-durable people – meet ‘The Invincibles’. Shot in Myrtleville beach, Co.Cork, 'The Invincibles' explores the story of Tom Bermingham, Mairead Ni Mhaoileóin and Tom McCarthy, three open water swimmers who are dedicated to the water all year round – rail, hail or shine. 'The Invincibles' gave us an opportunity to tell a story that could live beyond the confines of a traditional TV commercial,” stated Creative Director Laurence O’Byrne. “But even though it’s not TV, the same principles apply - find the idea, and craft it into something special.” The short documentary is the first in its kind for Dulux and very different territory for Weathershield, telling the story of what in truth is a very functional product in a way that drives emotion & admiration. Owned social platforms became the driving force behind the campaign using both Facebook & Twitter as the launch pads. Using video teasers and stunning imagery, the target audience were directed to a bespoke landing page which not only gave our Invincible’s a home, it also allowed Dulux tell the Weathershield story from another perspective, giving further merit to it’s product benefits and marketing leading product. In order to complete the customer journey with a cohesive link between campaign and product, we took the creative idea in store with various POS elements across national and independent stores. Content advertisement created by Boys & Girls, Ireland for Dulux, within the category: House, Garden.

Film advertisement created by la comunidad, United States for Victoria, within the category: Alcoholic Drinks.

PAX it! The most clicked ad space in the world, that actually isn’t one. We simply replaced an online store shopping cart icon with a flexible PAX wardrobe icon that grows automatically while you shop. Digital advertisement created by Grabarz & Partner, Germany for IKEA, within the category: House, Garden.

Film advertisement created by la comunidad, United States for Corona Beer, within the category: Alcoholic Drinks.

Near the main stage of the festival, a kinetic flooring will be installed to use the kinetic energy generated by steps and jumps and transform it into real electrical power. Experiential advertisement created by Miami Ad School, United States for Desperados, within the category: Alcoholic Drinks.

Film advertisement created by Lowe, Spain for Magnum, within the category: Confectionery, Snacks.

The global campaign aims to inspire and educate every runner to get faster. The simple message is with ASICS Flytefoam, 'Don't run, fly'. Digital advertisement created by 180 Amsterdam, Netherlands for ASICS, within the category: Fashion.

Film advertisement created by Digital Pulp, United States for Bausch+Lomb, within the category: Health.

Film advertisement created by Cossette, Canada for Intact, within the category: Finance.

Leo Vegas, the Swedish mobile gaming and online casino company, is launching a new campaign in the UK starring British comedy legend, Johnny Vegas. The campaign aims to communicate that Leo Vegas is the 'king of mobile casino' because it has got more mobile games than anyone else. And for a brand that is ‘king of mobile’ naturally Leo Vegas needed not one, but two brand ambassadors. It doesn't get any more vegas. Film advertisement created by Now, United Kingdom for Leo Vegas, within the category: Gambling.

The summer chapter of our Fall/Winter campaign is based on the concept “There is Always a Journey." Our tribe of urban explorers, lead by three international influencers and Instagram stars, continue its journey of discovery through the most unexpected corners of the city. A journey that changes the urban space through creativity and a unique artful touch. A journey that proudly stops on print, outdoor, social and video. Digital advertisement created by Dude, Italy for Napapijri, within the category: Fashion.

In a time when hatred outweighs unity, how do you strip the headwrap of its bad rap? Twitter has served as a platform for those who oppose muslims, as well as those who support them, so PartnersGlobal decided to stop the hate speech by injecting themselves at the heart of it, in hopes of moving the conversation from hate to encouragement. We created a video of muslim women showing that, under their headwraps, they are just people. Anytime someone tweets the hashtags #WrapGrab, #MuslimBan, #LoveBeforeFlags or #antimuslim, they will be given the option to include this video with their tweet. Those who are pro-muslim will be given another tool to spread their message of love and tolerance. Those who are anti-muslim will be able to put names and faces to the people who they vilify and see that under their headwraps these women are no different from their mothers, daughters, sisters and wives. Film advertisement created by Miami Ad School, United States for PartnersGlobal, within the category: Public Interest, NGO.

Film advertisement created by Droga5, United Kingdom for Uniqlo, within the category: Fashion.

Film advertisement created by la comunidad, Argentina for Argentina’s Presidency of the Nation, within the category: Hospitality, Tourism.

Film advertisement created by RPA, United States for Honda, within the category: Automotive.

Film advertisement created by Frame, Denmark for Verner Panton, within the category: Electronics, Technology.

Film advertisement created by CP+B, United Kingdom for Letgo, within the category: Professional Services.