Purchasing a car is certainly a reason to celebrate - but so, too, is paying off that car. In fact, the feeling of pride and excitement isn’t too far off from life’s other milestones, such as graduating or getting married. Hollard shows what happens when the milestone of having paid off your car collides with another, in this TVC for Hollard Car Lite, a flexible insurance policy for people outright own their cars. Film advertisement created by M&C Saatchi, South Africa for Hollard Insurance and Investments, within the category: Finance.

As a kid you‘d rather be a super villain than a victim. That‘s why Lamar needs to become a tough vampire like Dracula. He must become someone who takes his fate in his own hands and gets what he needs in order to survive. Dark Red tells the story of a boy tragically turning into a vampire, despite his good heart, only to realize that the true reason for his transformation is his powerlessness – the same powerlessness you feel as a blood cancer patient waiting for a stem cell donation. Film advertisement created by Filmakademie Baden-Württemberg, Germany for Deutsche Stammzellspenderdatei, within the category: Public Interest, NGO.

Maes is Belgium’s second most popular beer but also Belgium’s 3rd most common surname. So since there is no joy in being second Maes beer gave a free barrel of Maes to all the people with the name Maes. They just had to sign up on Facebook, choose a pub and share the date – and their beer – with all of their friends. The campaign was created by TBWA and broke quite some records. The Facebook fanpage made it into the 6% most active pages worldwide, 1 out 20 Belgians visited the website and the amount of fans tripled in 1 day. Ambient advertisement created by TBWA, Belgium for Maes, within the category: Alcoholic Drinks.

Film advertisement created by BETC, France for Ubisoft, within the category: Gaming.

Keeping true to TOTAL Hi-Perf Motorcycle Engine Oil’s brand promise of making your ride enjoyable, TOTAL with WAT Consult has taken a step forward to make the ride more meaningful along with being enjoyable. The brand brings to light the unsung legends of the country who, over the years, have worked selflessly to make this society a better place to live through a digital video series aptly titled - "Ride For Legends." This is a challenge taken up by 4 moto-vloggers to discover the unsung legends of the society on their bikes. Through this campaign the vloggers will highlight the unsung legends lives and achievements to the world, one story at a time. The same has been co-created along with popular YouTube channel Powerdrift and is also available on Voot. Content advertisement created by WATConsult, India for Total, within the category: Automotive.

The new KeMar kitchen blender is so frightening powerful, it gives you terrible nightmares the first three nights. Film advertisement created by HFF, Germany for KeMar Kitchenware, within the category: Electronics, Technology.

Film advertisement created by The Many, United States for Sambazon, within the category: Public Interest, NGO.

Example videos: http://www.youtube.com/watch?v=GvQY6LDPeik http://www.youtube.com/watch?v=bSiaVge50bI http://www.youtube.com/watch?v=I1Cr46c10Qs Digital advertisement created by DDB, Hungary for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by The Marketing Arm, United States for NBA, within the category: Sports.

Film advertisement created by BETC, France for Canal+, within the category: Media.

Digital advertisement created by Cheil, Singapore for Samsung, within the category: Electronics, Technology.

Film advertisement created by BBDO, New Zealand for My Dog, within the category: Pets.

Digital advertisement created by TMW, United Kingdom for Virgin Trains, within the category: Transport.

Digital advertisement created by BBDO, Japan for Human Academy, within the category: Education.

Prisoners: the first TV film by L'Enfant Bleu, signed and produced courtesy of Havas Sports & Entertainment, is conceived as a mini-thriller. With no dialogue, it focuses on the neighbor of a child abuse victim who has no idea of the drama that the latter lives through every day. Despite having some suspicions, he hesitates to raise the alarm and ends up convincing himself that everything is fine. This is far from a fictional situation. Too often, a child could have been saved without the hesitation of a neighbor. These children are thus prisoners of their aggressor within the family sphere. Film advertisement created by Havas Sports & Entertainment, France for L'Enfant Bleu, within the category: Public Interest, NGO.

Digital advertisement created by AllTogetherNow, United Kingdom for Virgin Money, within the category: Finance.

TECHO, a volunteer-only organization that builds emergency housing for the poor was losing a lot of young members because they are not too aware of poverty around them. TECHO decided to make this problem visible so they created Pandora. A visual artist with a not-so-sensitive way to fight poverty: hiding it. They used social media to spread Pandoraâs artistic proposal. Everyone criticized her work. TECHO came out and announced it had created this fictitious artist. Negative comments were replaced by positives ones. Media coverage and free press increased, and volunteer call-ins increased. Digital advertisement created by Circus, Peru for Un Techo Para Mi País, within the category: Public Interest, NGO.

Film advertisement created by Tierney, United States for PECO, within the category: Electronics, Technology.

Film advertisement created by Ames Scullin O'Haire, United States for Georgia Center for Nonprofits, within the category: Public Interest, NGO.

Film advertisement created by WCRS, United Kingdom for Notonthehighstreet.com, within the category: Retail Services.