A beautiful film capturing the essence and beauty of Vietnam asks us to ponder the question, what is pride for country? What is love for Vietnam? Maybe the answer is not important but rather looking and appreciating what is around us instead. Film advertisement created by Publicis, Vietnam for Nescafe, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBH, India for ZEE5, within the category: Music.

Film advertisement created by Dal Communications, South Korea for SK Telecom, within the category: Electronics, Technology.

The words from actual customer reviews were taken from travel sites and Facebook and were then interpreted in funner ways. This review was revealed in a Telenovela. Film advertisement created by i.d.e.a., United States for Harrah’s Resort SoCal, within the category: Recreation, Leisure.

Created by Goodby Silverstein & Partners, the updated “Device Free Dinner” campaign ads for Common Sense Media star Will Ferrell and familiar scenarios that could be plucked from anyone's dining room. In the ads, a family has settled into dinner and someone won't get off their phone. Only instead of a surly teenager or precocious child, it's a parent. A famous parent all in the hopes of adding awareness to the movement of Device Free Dinner. Film advertisement created by Goodby Silverstein & Partners, United States for Common Sense Media, within the category: Media.

Film advertisement created by Saatchi & Saatchi, United States for Brotherhood/Sister Sol, within the category: Public Interest, NGO.

Film advertisement created by Showpony, Australia for SA Health, within the category: Public Interest, NGO.

Ambient advertisement created by McCann, Colombia for Sodimac, within the category: Retail Services.

A silent, vibrating window is turned into a completely new audio medium. A special transmitter releases high-frequency oscillations that are converted into sound in the brain - without any acoustic signals travelling through the ear. Ambient advertisement created by BBDO, Germany for SKY, within the category: Media.

Direct advertisement created by Wunderman, Argentina for Fundación Huésped, within the category: Public Interest, NGO.

Film advertisement created by BMF, Australia for Meat & Livestock Australia, within the category: Industrial, Agriculture.

Kids today are the least active kids in history, as they spend, on average, less than an hour a day playing outside and getting dirty. All the free time they have (besides food, sleep, studying and bathroom breaks) is most likely spent with electronics, which are preferred by parents in the Middle East; they believe, based on cultural norms, that keeping their children clean is associated with better parenting. That’s not always so good for a washing powder brand like OMO, whose philosophy is “Dirt is Good”. OMO is a brand that promotes an active lifestyle, because playing and getting dirty is crucial for kids’ learning and healthy development. OMO believes that every time kids come back with stains, they’re coming back with experience too. Our goal was to shed light on the reality of kids’ lives today. To provoke parents and get them to get their kids off couches and beds, we showed them the reality of their kids’ lives in an unconventional way. To wake parents up to the fact that kids today are ‘the least active kids ever’ and spend on average 23 hours a day inactive, we created the longest live stream in Facebook’s history; a 23-hour video showing a kid doing absolutely nothing, apart from sleeping, playing video games, checking in on social, watching Netflix and hover-boarding his way to and from the kitchen. The videos were long and boring for good reason, as they were a live, visual representation of kids’ lives today. Their one purpose was to depict exactly what kids spend their day doing. No exaggeration, just a literal translation based on global research. Film advertisement created by FP7, United Arab Emirates for OMO, within the category: Public Interest, NGO.

Film advertisement created by Robert/Boisen & Like-minded, Denmark for SPIES Travels, within the category: Professional Services.

For its second campaign, Burger King and its agency Buzzman invite us to rediscover the taste of pleasure. Film advertisement created by Buzzman, France for Burger King, within the category: Food.

Film advertisement created by Yard, United States for Wrangler, within the category: Fashion.

Digital advertisement created by Thinkmodo, United States for Popcorn Indiana, within the category: Confectionery, Snacks.

SodaStream created a video to support an environmental group, 5 Gyres (http://5gyres.org/), an environmental group focused on the issue of plastic pollution. In the video, a prominent Belgium’s Federal Minister, Johan Vande Lanotte, formally announces that under his leadership, Belgium will be driving up the tax on plastic bottles and eventually banning them. At the video’s end, the reveal is that this is not Vande Lanotte, but an actor wearing an impressive latex mask (sort of Mission Impossible), who declares that Vande Lanotte should be making the speech, and until he does, 5 Gyres will make it for him. This video has prompted a huge media response in Belgium – it did its job. It’s another example of SodaStream’s willingness to keep poking Big Soda. At the Cannes Film Festival, for the first time in more than 20 years, SodaStream displaced Coca Cola as the sponsor of the American Pavilion. Different celebrities (Lars Ulrich, Will Forte, David Hasselhoff) came by the Pavilion to sign SodaStream Sources, which will be auctioned to raise funds for 5 Gyres.

Ambient advertisement created by DDB, Austria for McDonald's, within the category: Food.

Film advertisement created by Ogilvy, United Arab Emirates for IKEA, within the category: Retail Services.

The SÖMNIG (Swedish for sleepy) ad is part of this years IKEA bedroom campaign. At the beginning of the campaign, IKEA did some research into the sleep behaviour of those living in the UAE and found that, “About nine in ten people in the UAE are not getting the ideal eight hours of sleep a night”. They also found that "a third are seriously deprived, with 32.4% admitting their nightly shut-eye averages only six hours."* In order to help those who struggle to get a good night’s sleep, we created SÖMNIG. A print ad designed to perfectly demonstrate what IKEA's range of quality beds and mattresses do – give you a great night’s sleep. We all know how frustrating it can be when you can't sleep and the consequences of prolonged bad sleep is becoming more apparent in the news. With this in mind, we made a multisensorial, rechargeable print ad that uses sound and smell to help induce deep sleep, helping you feel rejuvenated upon waking in the morning, ready for the day ahead. To use SÖMNIG, simply remove the ad from the magazine, switch on and place next to bed. When activated, the ad emits a white noise frequency, which has been proven to aid sleep. It works by masking other unwanted noises that may disturb you during sleep. An ad which is ideal in Dubai as noise pollution can be high in certain places with large highways close to living spaces, construction that sometimes goes into the night and the inevitable sounds you hear from neighbors when living in a high rise tower. SÖMNIG also features an aromatic lavender port and was printed using lavender infused ink – a scent that’s known to help relax muscles and lower heart rate. * https://gulfnews.com/news/uae/health/most-people-in-uae-sleep-less-tha... Film advertisement created by Ogilvy, United Arab Emirates for IKEA, within the category: House, Garden.