Film advertisement created by John St, Canada for War Child, within the category: Public Interest, NGO.

A PR stunt by Big Communications, T & Biscuits and Aerosight for Domino's Pizza UK that went global. Ambient advertisement created by Big Communications, United Kingdom for Domino's Pizza, within the category: Food.

Film advertisement created by Hub, United States for Sega, within the category: Gaming.

Game Background: At its core, Hearthstone is a cerebral, strategy-based digital collectible card game that’s enjoyed worldwide. 
 With over a 100 million downloads and a passionate community of fans, Hearthstone has remained the top 
digital collectible card game for the past six years, and is consistently one of the top ten streamed games on Twitch. We’re launching a brand new game mode this fall, called Mercenaries. Mercenaries is a premier addition to the Hearthstone family, introducing an entirely new way 
to play the game that’s easy to pick up and dive in. The Idea: This is a game for the whole world, not just gamers. And we're looking for something in particular. Something everyone has, 
but uses differently. Something that makes each one of us, us. Something so unique, so amazing and weird that when challenged, 
it always finds a way. Simply put, we’re looking for brains. So we found brains like Garry Kasparov, Rosario Dawson, Nathan Apodaca AKA Dogg Face to bring this idea to life. Film advertisement created by BSSP, United States for Hearthstone, within the category: Gaming.

In the past three years Sprite has been so quiet in the market to the point of non-existence. We were tasked to bring it back to life, in full force as a no bullshit brand – in the heavily censored KSA. We did that through comedy, by creating a platform that’s as refreshingly honest as our brand. Sprite Minalakhir was born, with a 5-minute video series taking an honest spin on life. These videos were broadcasted on YouTube, the Minalakhir-website, Facebook page, and Twitter account. Once Minalakhir was launched, the young Saudis were quickly following our series after relating to the refreshing honest perspective to their daily social struggles and life. And because Saudis feel more comfortable expressing themselves online where restrictions are decreased, they were encouraged to contribute in discussions on our Facebook page, Twitter account, and Minalakhir website. The introduction of customized competitions with every episode proved to be a big success. Tailored questions were designed to encourage viewers to engage and express themselves around a certain topic, or simply have fun by interacting with the video to find hidden prizes. We grew from only 53 fans on our Facebook page at the beginning of the campaign to around 400,000 Active fans, with over 6,000 participations in the competitions alone. The show went from almost getting canceled, to hitting over 5.5 million views… and counting. Digital advertisement created by Ogilvy, United Arab Emirates for Sprite, within the category: Non-Alcoholic Drinks.

Film advertisement created by Make it Simple, Finland for Academic Bookstore, within the category: Retail Services.

Film advertisement created by Grupo Gallegos, United States for JC Penney, within the category: Retail Services.

Film advertisement created by Arena, Costa Rica for Cadena Mayor, within the category: Public Interest, NGO.

Life evolves, so should we too. This TV spot uses a metaphor of traveling boxes to show the superiority of its 4G network. Film advertisement created by Noah's Ark Creative, Nigeria for Airtel, within the category: Electronics, Technology.

Digital advertisement created by JWT, Canada for Sick Kids Hospital, within the category: Public Interest, NGO.

World Design Capital 2012 Helsinki wanted to make those not naturally interested in design aware that design is anything that makes things work better, that design is all around us every day, that design affects us all and that you can have an effect on it by sharing ideas on how to make things work better with the World Design Capital mobile application. At the core of the marketing communication is a movable café with design (tables, chairs, music and spoken service) anybody can remotely control on the web in real-time. All of the different elements of the campaign (PR, tv, print, outdoor and banners) directed people to the café while also communicating the chosen messages. Photo / Manipulation :Perfect Fools / FLC415 / Pekka Mustonen / Bruno Ribeiro / Heku Ambient advertisement created by Hasan&Partners, Finland for World Design Capital Helsinki, within the category: Recreation, Leisure.

Film advertisement created by Bartle Bogle Hegarty, United Kingdom for Levi's, within the category: Fashion.

Film advertisement created by JWT, India for Sofy, within the category: Health.

Audio advertisement created by Red Pepper, Russia for Ekburg.ru, within the category: Health.

This year on ‘The International Day for the Elderly’, we took an initiative to highlight the role of the elderly in society and raising awareness of the challenges they face in today’s world. To raise awareness about this issue, we have emphasized the toll time takes on an aging father and his son. Time plays a large role in our relationships – those who once raised us and cared for us become those in need of our care and assistance. We love them, perhaps in many ways we provide for them. But time is the one thing we fail to give to the elderly. Time is always the one thing we run out of. It is our responsibility to be compassionate and attentive to people, whose bodies and minds are failing them because of the hands of time. We should appreciate the elderly while we still have the chance, while there’s still time. Film advertisement created by Mediumrare, Bangladesh for Frutika, within the category: Food.

URL: http://holiday.tbwa-toronto.com To celebrate TBWA\TORONTO's 25th anniversary, we brought in our digital department from 1988. His name is Gary. He created an online card that captures the spirit of our past and our digital future. Digital advertisement created by TBWA, Canada for TBWA, within the category: Agency Self-Promo.