upGrad launched a new campaign to bring out the importance of meaningful online MBAs in today’s competitive ecosystem, for enabling professionals to move ahead in their careers. The campaign is aimed to act as a catalyst encouraging ambitious professionals to choose the right MBA for the right career outcomes. Film advertisement created by The Womb, India for upGrad, within the category: Education.

The campaign consists of three 30 second spots, which lead up to a four minute online film. The film can be seen here: www.the-decision.ch Film advertisement created by Leo Burnett, Switzerland for Federal Office of Public Health Switzerland, within the category: Public Interest, NGO.

Film advertisement created by We Are Social, United Kingdom for Dr. Martens, within the category: Fashion.

Film advertisement created by Asiatic, Bangladesh for Banglalink, within the category: Electronics, Technology.

Ambient advertisement created by Friendship, Belgium for Quaker, within the category: Food.

Direct advertisement created by JWT, Brazil for Tramontina, within the category: Electronics, Technology.

Film advertisement created by Terri & Sandy, United States for Freshpet, within the category: House, Garden.

Film advertisement created by Ogilvy, Australia for Swinburne, within the category: Education.

CHALLENGE: Dubai Properties needed to raise awareness of their flagship property 1JBR and cement their status as a developer of luxury properties in Dubai. In a market where EMAAR and DAMAC dominate, Dubai Properties needed to cut through the normal dry, bland real estate advertisements and make a noise that couldn’t be ignored. It’s important to note that this ad was not about driving sales but driving awareness of the building and positioning Dubai Properties as a high-end developer. INSIGHT: The truly affluent don’t like flashy displays of wealth, they prefer quiet understatement. Of course, this outlook on life goes against everything that Dubai stands for and is known for. SOLUTION: To position 1JBR as a haven from the flash, gaudy, ostentatious world that most people in Dubai love. Because 1JBR is none of these things, it won’t appeal to the wanna-be try-hards who believe that gold taps and diamond chandeliers are the only way to prove wealth and status. So the strategy became less about focusing on mass attraction, and more about focusing on a slightly subversive selection strategy. Because 1JBR really isn’t for everyone. Film advertisement created by FP7, United Arab Emirates for Dubai Properties, within the category: Professional Services.

AXA is Belgium's first insurance company to launch an iPhone app. Their free application helps and guides you through some basic steps when you have a car accident. This product has been launched with an innovative print ad that requires your iPhone to complete the message. Ambient advertisement created by Duval Guillaume, Belgium for AXA, within the category: Finance.

Additional credits: Audio advertisement created by M&C Saatchi, South Africa for Mr Delivery, within the category: Professional Services.

Your mission starts here! Objective: Help Steve get across the city to deliver his pizza without being KILLED by the zombies. Make it all the way and put yourself into the draw to win a years supply of Hell Pizza!!!

At first sight, the doctor looks pretty trustworthy. Until unintentionally he turns out to be a KISS fan with tongue piercing and facial tattoo. Don’t Hide the Guitar Hero! This spot's message is also a wake-up call for all those who cannot be satisfied anymore by air-guitars. Film advertisement created by Miami Ad School, Germany for Guitar Hero, within the category: Gaming.

Direct advertisement created by VML, United States for Legoland, within the category: Recreation, Leisure.

Digital advertisement created by Saatchi & Saatchi, Israel for Bazooka, within the category: Confectionery, Snacks.

Film advertisement created by Y&R, United Kingdom for Vodafone, within the category: Electronics, Technology.

Film advertisement created by Marcel, France for France 24, within the category: Media.

In healthy snack company KIND’s latest film “More Than Nice,” produced by Park Pictures, three-time Academy Award winning cinematographer Emmanuel “Chivo” Lubezki and Emmy-winning director Chris Wilcha question the courageous acts of being “kind” over “nice,” and if the distinction could repair the wide cultural rifts Americans experience today. The piece incorporates Lubezki’s interpretation of “kind,” rather than just “nice.” As an example, the co-director showcases volunteers who leave jugs of water across the US-Mexico border and discuss their heartfelt motivations. This humanitarian group’s intention is to prevent the suffering and death of migrants who choose to cross the treacherous desert border. Film advertisement created by Y&R, United States for KIND, within the category: Confectionery, Snacks.