While all the experts are theorising that data is the new currency, Shackleton, part of Accenture since 2019, have actually put this into practice with Data Pro Quo, the world's first vending machine where products are paid for with data. You can buy a smoothie with your email address, a snack by answering two business questions, and even some airpods by filling in a questionnaire. In this project, Shackleton collaborated with Accenture Interactive's innovation team, the Kenai Workshop, to build the machines, and with the Evoca Group, a leading multinational company in the vending machine sector. Intended for B2B environments, its goal goes beyond implementing the new business paradigm and capturing real data to use to refine the consultancy's future projects. The V1 is already up and running at Accenture’s Digital Hub in Madrid. Just as with any other vending machine, the user chooses the item they want to buy, but when it's time to pay, there is no slot into which to insert money or a payment terminal for a card. Instead, the buyer finds a screen on which to answer a series of simple questions, but designed to provide useful and actionable data. It also features an interface designed to offer a seamless user experience. Experiential advertisement created by Shackleton, Spain for Shackleton, within the category: Agency Self-Promo.

The Trip book Smiles is reason No. 239 in the “365 reasons to smile” campaign, celebrating the loyalty program’s 20th anniversary. Digital advertisement created by FCB, Brazil for Smiles, within the category: Finance.

Film advertisement created by Lowe, Australia for Budget Direct, within the category: Finance.

Maynards candies are just like you and me. They like normal things like tennis and picnics. The only difference is they live in constant fear for their delicious little lives. Film advertisement created by The Hive, Canada for Maynards, within the category: Confectionery, Snacks.

Film advertisement created by Zambezi, United States for USGA, within the category: Sports.

A new online series from L’Oreal, Run Le Hair Show devoted to the role and cultural impact of hairdressing around the world. The series marks a transition for the brand from traditional product communication to a media brand with content that highlights the L’Oréal Professionel Experience. Hosted by a hair designer, a color specialist and Fashion Journalist Peggy Frey, each episode features interviews, classes and tips. Content advertisement created by Publicis, France for L'Oreal, within the category: Beauty.

Ambient advertisement created by Voskhod, Russia for znak.com, within the category: Media.

Film advertisement created by 72andSunny, Netherlands for Lynx, within the category: Health.

QUOI ? LE SOJA PEUT ETRE GOURMAND !
Avec Les Petits Plaisirs Soja de St Hubert, bien sûr que oui !
 
Depuis toujours, St Hubert s’engage à proposer des produits qui allient plaisir et nutrition, et ce n’est pas aujourd’hui que les choses vont changer.
Grâce à une gamme de délicieux desserts alliant les bienfaits du soja à la gourmandise du chocolat noir extra ou de vrais morceaux de fruits, St Hubert compte bien surprendre vos papilles.
 
Une surprise aussi bien gustative que publicitaire grâce à la nouvelle campagne décalée imaginée par l’agence CLM BBDO.
En effet, pourquoi faudrait-il être obligatoirement sérieux quand il s’agit de soja ?
A ça, le réalisateur Julian Pugsley répond par deux comédies dans lesquelles tout le monde, humains et animaux, se retrouve surpris par autant de gourmandise dans un dessert au soja.
 
La campagne est diffusée en France du 19 octobre au 19 novembre.

Les Petits Plaisirs Soja® St Hubert, avouez que c’est bon !

Direct advertisement created by Matriz, Brazil for Câmara Rio-Grandense do Livro, within the category: Recreation, Leisure.

A bold recruitment film for West Suffolk College.

46% of Japanese men doesn’t sit down when urinate at their home toilet. The leaping out urine might generate smells. The Japanese housewives are angry about it. Even if the housewives clean the toilet thoroughly in the morning, the toilet might be filled with an odor of urine after returned home. "TOILET QUICKLE Deodorant Coat Sheet" was developed for such a problem of housewives. When you clean with this product which has Deodorant Coated, the odor of urine will not generate for 24-hours, even if urine leap out. This film explains the product which helps their life to using the format of "weather report" familiar to Japanese housewives. They created diagrams such as "urine alarm", "a map of urine" and "smell radar", like weather map and explained "TOILET QUICKLE Deodorant Coat Sheet "effect. This film pass the information which clean the cloudy heart on the Japanese housewives. Film advertisement created by BBDO, Japan for Kao, within the category: House, Garden.

Film advertisement created by Hasan&Partners, Finland for KOFF, within the category: Alcoholic Drinks.

In Cali, Colombia we celebrate Mother''s Day giving flowers or invitations to eat and the shopping centers give the same of every year: makeovers or trips to the Caribbean. We decided to step out of the box to surprise those people who are about to live their most special time of their life, creating with our clients Colombia’s Biggest Babyshower for those moms who can’t have one because of their economic situation. Direct advertisement created by Partner Comunicación, Colombia for Cosmocentro, within the category: Retail Services.

test Film advertisement created by DDB, United States for Toyota, within the category: Automotive.

The Staropramen brand has chosen several ambassadors for its new image campaign. People who approach their work and life in the same way as the brewery. Through their statements, they share common values, across different fields. Between the representatives are Jaroslav Silhavy as coach of the National soccer team, Hynek Cermak for his approach on theater stage and Staropramen’s brewmaster Jan Spacek who invented his own beer as one of his experiments. Film advertisement created by Future Bakery, Czechia for Staropramen, within the category: Alcoholic Drinks.

Voice Actor casting, production and co-ordination: Stretch Film advertisement created by McCann, Finland for Vivus, within the category: Finance.

Digital advertisement created by BBH, India for CRY, within the category: Public Interest, NGO.