There's a reason we all need car insurance. And now, there's one more reason to choose Allianz. It's the comprehensive car insurance that gives you roadside assistance after the first year at no extra cost. You'll be OK with Allianz. Film advertisement created by MercerBell, Australia for Allianz, within the category: Finance.

Digital advertisement created by SMFB, Norway for GEOX, within the category: Fashion.

Film advertisement created by Rosebud, Spain for Valencia FC, within the category: Recreation, Leisure.

Digital advertisement created by BBDO, New Zealand for Burger King, within the category: Food.

A little girl finds out that she shares the same passion with her little friend. Film advertisement created by Auge Headquarter, Italy for IKEA, within the category: House, Garden.

Film advertisement created by JWT, Australia for Parkinson's NSW, within the category: Public Interest, NGO.

We Launched Portable Gas creating Gasco Getaways. We selected the 4 best recipes from each extreme zone and made a gastronomic gastronomy with chef Mikel Zulueta. We take typical dishes in places where we have never tried, and we have managed to unite the country with the taste of its land. Experiential advertisement created by Global Interactive, Chile for Gasco, within the category: Industrial, Agriculture.

Film advertisement created by Hitparade, Germany for PlayStation, within the category: Gaming.

Digital advertisement created by Saatchi & Saatchi, Israel for Or Yarok, within the category: Public Interest, NGO.

Ambient advertisement created by BBDO, China for Time Out, within the category: Media.

Film advertisement created by 10 Advertising, Belgium for Oscare, within the category: Public Interest, NGO.

Film advertisement created by 360i, United States for Absolut, within the category: Alcoholic Drinks.

With 8.6 million vehicles in the streets, São Paulo has one of the most intense and chaotic traffic in the world, placing urban mobility as a central issue for the inhabitants. The metropolis is home to 12.2 million people, which lose almost 2 hours every day just to go and come back from work. Not to mention the pollution produced by so many cars and buses. In recent years, cycling has proved to be an important element in solve this issue, especially with more bicycle paths and population awareness. But the geographic question is still a handicap for actual and potential cyclists, since at least 30% of the streets in São Paulo have ups and downs, some of them reaching incredible 45 degrees of inclination. Helping to solve the problem, E-Moving, one of the leading Brazilian companies focused on urban mobility through electric bikes, announces the "Steep Discount" project. Using topography information, the company is offering large discounts for the purchase of energy-using bicycles to make it easier to tackle the steepest climbs in the city. The idea, the strategy and the execution are from the Tribal São Paulo agency, encouraging people to use the bike more as a displacement option. Digital advertisement created by Tribal, Brazil for E-Moving, within the category: Automotive.

Digital advertisement created by Mustache, United States for Netherlands Board of Tourism & Conventions, within the category: Transport.

Film advertisement created by MK, Norway for Mitsubishi, within the category: Automotive.

Film advertisement created by String Theory, New Zealand for Good Books, within the category: Retail Services.

You can watch more similar pranks on the official Bic Prank YouTube channel: http://www.youtube.com/bicprank Background: The BIC Cristal is the best selling ballpoint pen in the world, but unfortunately not in Germany. The task was to create more awareness for this BIC Classic. The idea: We noticed that celebrities give autographs without watching what they are actually signing. We used that insight to create a big buzz for BIC: Celebrities give autographs with our BIC pen and they sign stuff that they would normally never sign. We put our prank videos on YouTube and soon other people started to upload their own BIC Pranks. The results: Dozens of involuntary top-class testimonials, thousands of viewers and a lot of awareness for BIC. All for 21 cent - the price of a BIC Cristal. Digital advertisement created by Jung von Matt, Germany for BIC, within the category: Office Equipment.

Garbage placed outside the bin is like garbage thrown into the sea. Something that kills thousands of marine animals every year. A wake-up call to one of the planet’s greatest environmental problems: marine litter. Film advertisement created by Torke, Portugal for Oceano Azul Foundation, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Israel for Cellcom, within the category: Electronics, Technology.