Digital advertisement created by Miami Ad School, United States for Dogs Trust, within the category: Pets.

PROBLEM: The illegal downloading of films is a crime that is hurting the Philippine film industry. 99% of Filipinos who have Wifi access in their homes have committed the crime of piracy by downloading, sharing, or streaming files obtained through illegal means. IDEA: Globe Telecom, the leading purveyor of digital entertainment in the country, wanted to help stop it. How? By committing a crime. Globe Telecom launched Piracy vs Piracy. In December 2017, during the Metro Manila Film Festival. Globe started committing the crime of piracy. The Metro Manila Film Festival is the most popular in the country that showcases original Filipino films. As these films were released in cinemas nationwide, the brand released ten blockbuster Filipino films as illegal downloads and streams. But as each of the films played, viewers saw footage they did not expect to see – a member of the film production crew talking to them and telling them how much time and work went into the film they tried to watch illegally. Directors, producers, gaffers, cameramen and more appealed to Filipino viewers to watch the movie the right way - transforming platforms used for piracy into tools versus piracy. Within hours of uploading, people began to watch the films. And within hours, thousands of people were made to realize that they just took part in a crime. A crime that was stealing from an industry. A crime that was stealing from fellow Filipinos. Film advertisement created by Publicis, Philippines for Globe Telecom, within the category: Electronics, Technology.

AN AD CAMPAIGN ABOUT BLIND PEOPLE FOR THE WORLD TO OPEN THEIR EYES "Models for equality" is an initiative of the Rehab Center for the Blind of Lima (CERCIL) to raise awareness of optical businesses and eyewear brands in Lima. The campaign aims for these organizations to hire 5 of CERCIL members as the perfect candidates to become new eyewear models since they have wore them all of their lives. The campaign developed by the agency LOTO, aims to address an issue few people want to talk about: discrimination in the work environment. Blind people experience barriers when trying to find jobs for themselves, mostly because people take their usefulness for granted, a myth that the campaign is attempting to debunk Film advertisement created by Loto, Peru for Cercil, within the category: Public Interest, NGO.

People in Russia talk and text on their phones while driving. We’re used to it, nothing strange. Radio stations provoke this behavior. Every station has a call-in show where listeners are calling or texting to win presents or just to say hi to their friends. Smartphone using is the second, after alcohol consumption, human factor causing car accidents. Despite a common opinion, hands-free devices offer no safety benefit when driving. Driving while talking on cell phones – handheld and hands-free – increases risk of crashes fourfold. The number is even bigger for texting and using apps. SM Polis Insurance is fighting against this dangerous habit with live radio broadcast of “car crashes”. 18 radio stations refused to join the action; they only cared about ratings and public image. So we had just one: Novoe Radio. Together with a popular call-in radio show we demonstrated what can happen if you use a phone while driving. When a presenter was getting a call from someone who was driving at the moment, he immediately disconnected the call and put on air the sounds of a car crash. After a moment of scary silence the presenter revealed it was not a real crash and explained the danger of using phones while driving. The first results came just in a couple of days. We were getting less and less calls from the drivers. The story was featured in media. After that the other radio stations changed their mind and joined the action to protect their listeners. People are now stopping to make a call to the show. Audio advertisement created by Voskhod, Russia for SM Polis Insurance, within the category: Finance.

Bulletproof ® 360, creator of its namesake ‘butter coffee’ and other cutting-edge food and nutrition products, approached creative agency Tether to promote Bulletproof® Coffee Cold Brew, its first ready-to-drink coffee product intended to help the brand expand its consumers beyond its core base of biohackers and fitness enthusiasts. Capitalizing on the new-year mindset and the quest to seek self-improvement, the “You. Only Better.” campaign showcases how Bulletproof Coffee fuels your mind and body so you feel like you—only better—with scenes of relatable people feeling their best. Audio advertisement created by Tether, United States for Bulletproof, within the category: Non-Alcoholic Drinks.

Film advertisement created by The Adventures Of, Germany for Onitsuka Tiger, within the category: Fashion.

Film advertisement created by antoni, Germany for Mercedes, within the category: Automotive.

Film advertisement created by Platige Image, Poland for Total War, within the category: Gaming.

Every once in a while, a natural disaster afflicts an area of the world. It may be a place close by, it may be far away. The only thing we know is that, somehow, we want to help. Goole makes it possible. Insight: We have an accurate backup of all our data but not for our homes. Digital advertisement created by Miami Ad School, Germany for Google, within the category: Electronics, Technology.

Film advertisement created by Brandhouse, Denmark for Interflora, within the category: Professional Services.

When the news about uniform European tariff plans appeared, not all the clients of Latvian mobile operators were happy about the raising prices. But Zelta Zivtina (ZZ) always stands for those who doesn’t want to overpay. Therefore, ZZ supported the fans of Latvia by creating tariff plans only for Latvia and by opening tourism agency ZZ Tours and exploring tourism destinations similar to the world-famous ones on the interactive map, internet, radio and TV. Even Egypt, Malta, Niagara Falls and others! Integrated advertisement created by Not Perfect, Latvia for Zelta Zivtina, within the category: Electronics, Technology.

Film advertisement created by Staat, Netherlands for Bols, within the category: Alcoholic Drinks.

Film advertisement created by Saatchi & Saatchi, Sweden for Abarth, within the category: Automotive.

With its large loadspace, there is not that Transport does not accommodate. Watch when we load it in a completely new way. Film advertisement created by DDB, Denmark for Volkswagen, within the category: Automotive.

Famous Ukrainian writer and musicians have created a lullaby to support mobile application that helps Charitable Fund “Come Back Alive” raise funds for the Ukrainian Army. Why did they do that? Three years ago, the war started in the Eastern Ukraine and no one was prepared: neither the country, nor the army. Civilians began to actively help providing for all the needs of the army to protect the country. But over the three years of war Ukrainians got tired of it and became bulletproof to regular appeals for donations for the army. The volume of the donations has sufficiently dropped. Traditional media could hardly change the situation. The most active charitable fund in Ukraine “Come Back Alive” created Wake App in Peace – an alarm to pay for peaceful sleep. Every pull of the snooze button transfers money for the army needs. While people continue to sleep, the army guards their peaceful sleep. That’s why musicians recorded the lullaby - to urge people to use the snooze button more often. As a result, the song has become a hit on radio and online – it was played 3,000,000+ times. The campaign reached 21,000,000+ media impressions and helped to slow down decrease in donations on 30%. Digital advertisement created by Agama Communications, Ukraine for WakeApp, within the category: Electronics, Technology.

Film advertisement created by Uncle Unicorn, Sweden for Scania, within the category: Transport.

There's much more to life than just sex. There’s bowling too. And that is what friending app Ricochet got right. Everything starts with a common passion and ends in sex and lust. So goes the story of this new brand film created for them by Gloryparis. The tone is romantic, matched with a British voice that could come straight from a cheap love story novel. The sexually suggestive positions take the audience on a red herring until the true nature of Ricochet is revealed: let’s create social links between people. Film advertisement created by Gloryparis, France for Ricochet, within the category: Electronics, Technology.

People usually don't even think about possibility of cancer, everyone says that "it's not about me". To make sure that your life won't be disrupted with unexpected deceases such as prostate cancer you should get tested in time. Such situations are usually unexpected and ruins people lifes, but still people skip those ads that are trying to help you regonize diseases in time. That's why we've made very fun and provocative video to make people watch it and deliver message about importance of testing to not ruin your life feast. p.s. in Ukrainian and Russian languages "life feast" it's very popular expression. To continue user journey we've created landing page with online tests after which people can get discount on testing, but it's not a part of a submission, just to let you know that communication isn't finished with this video and campaign is really big for Ukraine. Film advertisement created by Hoshva, Ukraine for Synevo Medical Labs, within the category: Professional Services.

Walmart’s free 2-day shipping (with no membership) means college students can afford to have more fun. Naturally, hilarity ensues. Film advertisement created by Saatchi & Saatchi, United States for Walmart, within the category: Retail Services.

With themes such as divorce, teenage angst and adoption Ikea has portrayed modern family life in Sweden in a series of films. In this latest one a single parent has her challenges arriving home tired to a hoard of teenage kids. Sometimes it takes an outburst for a change to take place. This is the fourth ad under the concept “Where life happens” created by Swedish agency Åkestam Holst and directed by Martin Werner, Bacon. Film advertisement created by Åkestam Holst, Sweden for IKEA, within the category: House, Garden.