Salve, a Brazilian digital advertising agency and member of Grupo ABC (part of Omnicom Group), created a fake cause to celebrate this year's World Carfree Day. Looking for a fun way to talk about those drivers that overuse their cars and engage the public, the Car Addicts Support Group was created. Caloi, Brazil's biggest bicycle company, was a proud sponsor of the movement. Urban mobility is a subject that has been highly discussed in the big cities all over the world, and the results of over use of cars may become not only a traffic problem, but also a social question. Salve decided to shed some light on people who just can’t change their habits and always choose their cars as a solution, and found a way of talking about it using an analogy that everyone could understand. The characters of the film share their experience in a fun way, talking about their own car addiction. The campaign also includes a hotsite and a fan page on Facebook where the public can find more information about new ways of moving throughout the city and maybe recover from their car dependency. Digital advertisement created by Salve, Brazil for Caloi, within the categories: Personal Accessories, Recreation, Leisure, Sports.

IKEA is where life happens, whatever happens – and is not afraid to show it like it is. Living in two homes with divorced parents is a reality for many children in Sweden. Thanks to affordable products the parents in this film manages to ease the situation for the child. And IKEA perhaps also eases some bad conscience among single parents and helps acknowledge the children. Film advertisement created by Åkestam Holst, Sweden for IKEA, within the category: House, Garden.

Film advertisement created by Dude, Italy for Napapijri, within the category: Fashion.

Digital advertisement created by Rosebud, Spain for Valencia FC, within the category: Recreation, Leisure.

Direct advertisement created by Ogilvy, Turkey for Columbia, within the category: Fashion.

Audio advertisement created by Moma, Brazil for KIA, within the category: Automotive.

Digital advertisement created by Flock, Mexico for Nike, within the category: Fashion.

Digital advertisement created by Good, Russia for Sberbank, within the category: Finance.

Film advertisement created by FCB, Canada for Toronto Jewish Film Festival, within the category: Recreation, Leisure.

Film advertisement created by POL, Norway for DnB, within the category: Finance.

Direct advertisement created by Accademia di Comunicazione, Italy for Coca-Cola, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Dude, Italy for Mr Robot, within the category: Media.

Ambient advertisement created by FCB, Peru for San Juan, within the category: Alcoholic Drinks.

Digital advertisement created by Tribal, Peru for LAN, within the category: Transport.

A l’occasion de la sortie de sa nouvelle gamme de soupe 100% légumes français, Liebig fait peau neuve et lance sa nouvelle plateforme de communication.
« Il y a de l’amour chez Liebig »

Campagne Just Dance 2019 by CLM BBDO & PROXIMITY PARIS

How do you show that Lidl has fresh fruit to cut price? By slicing the fruits with a samurai sword of course. Btw, do not try this at home… Film advertisement created by Volt, Sweden for Lidl, within the category: Retail Services.

Film advertisement created by Untitled Content, Canada for Green Beaver, within the category: Health.

Digital advertisement created by BBDO, Belgium for BBDO, within the category: Agency Self-Promo.

Audio advertisement created by Atomic, Ireland for Cornetto, within the category: Food.