Film advertisement created by JWT, Italy for Hotpoint, within the category: Electronics, Technology.

Our Olympic athletes are held to a pretty high standard. But our Paralympic athletes set the standard. So why is it that the Paralympic uniforms don’t live up to these standards? You’ll often see athletes personally altering their standard uniform to meet their unique physical needs. Let’s celebrate the uniqueness of each Paralympic athlete and sponsor them along the way in hopes of encouraging the next wave of superheroes. Experiential advertisement created by Miami Ad School, United States for Adidas, within the category: Fashion.

This isn't friendship, this is fanship.

Film advertisement created by Kemper Kommunikation, Germany for Porsche, within the category: Automotive.

Film advertisement created by Saatchi & Saatchi, Brazil for Miami Ad School, within the category: Education.

Digital advertisement created by Leo Burnett, Australia for Canon, within the category: Electronics, Technology.

The woman deceived by Don Juan. Ambient advertisement created by JWT, Ecuador for Teatro Sánchez Aguilar, within the category: Recreation, Leisure.

Film advertisement created by Argonaut, United States for NerdWallet, within the category: Finance.

Audio advertisement created by Iris, Indonesia for Artika Condoms, within the category: Health.

Audio advertisement created by Lg2, Canada for Farnham Ale & Lager, within the category: Alcoholic Drinks.

Film advertisement created by Kitchen, Spain for Oxfam Intermon, within the category: Non-Alcoholic Drinks.

This ad is aimed at people who don't have first aid training, and shows how helpless this can make you feel. It is a highly emotional depiction of a parent's protective instincts for her child. It's confronting, but not as confronting as the thought that you could have helped to save a life. Film advertisement created by The Brand Agency, Australia for St John Ambulance, within the category: Health.

Film advertisement created by Publicis, Hong Kong for AXA, within the category: Finance.

Ambient advertisement created by Ogilvy, France for Rocky Mountain MS Center, within the category: Public Interest, NGO.

Film advertisement created by Coming Soon, Portugal for AMCV, within the category: Public Interest, NGO.

Film advertisement created by Argonaut, United States for NerdWallet, within the category: Finance.

Film advertisement created by BBH, United Kingdom for Audi, within the category: Automotive.

In 2006 “Google” became a verb and it was more than evident that internet had become an intrinsic part of our lives. While search engines are flooded with a billion mundane questions, every now and then, things can escalate quite quickly. Roughly 40,000 people search for ways to commit suicide every minute. The automated helpline number that currently pops up has a conversion rate of merely 2.8%. We found that at this vulnerable moment, what people long for, is immediate redressal. Google decided to address this situation with the help of artificial intelligence, chat bots, and voice assistants Idea: Google’s AI based therapist As soon as anyone searches online for ways to commit suicide, an automated chatbot by the name of Zoey (Greek for life) pops up. Thus, eliminating that one step of calling a helpline, which might be the key to saving a life. It offers an understanding, empathic and non-judgmental ear. Furthermore, Zoey checks-in on the person regularly, uses proven methods such as playing music and sharing happy memories to spark a hope in their lives. Experiential advertisement created by Miami Ad School, India for Google, within the category: Electronics, Technology.

Film advertisement created by CJ WORX, Thailand for Wacoal, within the category: Fashion.

Outdoor advertisement created by DDB, New Zealand for Sky Sport, within the category: Media.