URL: http://pogromcylimitow.pl Limit Busters 2 is a second edition of campaign made in cooperation with Orange Poland and Discovery Channel Poland based on popular TV series ‘MythBusters’ and local Orange brand heroes called Heart and Mind. The center of the campaign is a dedicated website: pogromcylimitow.pl where Heart & Mind proves that the heart (or actually Heart) can be a servant, monkey mind is a good thing, and the way to the heart does not have to pass through the stomach. In addition they will face with the conviction that LTE has an unlimited data transfer. Limits are routed by a form of six straight games available on the website. The user is asked to help in overthrowing limits. Heart and Mind repay with virtual badges, which player can share on Facebook or put on a profile picture, but also users can play for special prizes – mascots and t-shirts. Digital advertisement created by Lemon Sky, Poland for Orange, within the category: Electronics, Technology.

Ambient advertisement created by BBDO, Italy for Gatorade, within the category: Non-Alcoholic Drinks.

Digital advertisement created by VCCP, Spain for Madrid Fusion, within the category: Recreation, Leisure.

Access to credit or financial institutions is not a given for everyone everywhere in the world. But the desire to build something for oneself still exists. By investing in microcredit we can all help entrepreneurial individuals achieve their dreams. This is the message Fitzroy wants to communicate in the new commercial for Oikocredit. Film advertisement created by Fitzroy, Netherlands for Oikocredit, within the category: Finance.

Film advertisement created by OM.art, Brazil for Instituto E, within the category: Public Interest, NGO.

Integrated advertisement created by Cutwater, United States for Unison, within the category: Finance.

Monterrey's pioneer in mixology makes a stand for every other cocktail bar in town, leading the way with a uber-detailed approach to mixology we call Fixology. Film advertisement created by Analog, Mexico for Maverick, within the category: Alcoholic Drinks.

Playboy South Africa brings you a new spot directed by Jason Fialkov at Egg Films. The idea behind the ad is all about reaffirming the impact Playboy has had on popular culture through the decades. This iconic brand has been going since 1953 and has seen many fads, trends and styles come and go but has always kept itself relevant to it's readers by delivering more that just a centerfold. Film advertisement created by Y&R, South Africa for Playboy, within the category: Media.

Draftfcb Cape Town has created a sophisticated new television commercial for Richelieu that – packed with beautiful scenery, glamorous people and fast cars – is a flawless portrayal of the luxurious Richelieu Life. Film advertisement created by FCB, South Africa for Richelieu, within the category: Alcoholic Drinks.

Over the years, the internet has captured and immortalised some of the most epic beer saves the world has ever seen - from catching a beer whilst crowd surfing, to keeping a beer above water during a kayak roll. But despite being seen by millions (if not billions), these people who put their bodies on the line to save beer, have remained anonymous heroes… until now. Integrated advertisement created by McCann, Italy for UBREW, within the categories: Alcoholic Drinks, Professional Services.

Film advertisement created by BBDO, Italy for Gatorade, within the category: Non-Alcoholic Drinks.

Outdoor advertisement created by Duval Guillaume, Belgium for AXA, within the category: Finance.

Digital advertisement created by Broca & Wernicke, France for Action Against Hunger, within the category: Public Interest, NGO.

Film advertisement created by PPM, Brazil for Habib's, within the category: Food.

It's often impossible for people to take out their phones to call for help when they’re under attack. Scream Out by Shazam provides hands-free support by activating emergency calls upon the detection of distressed screams. This way, cries for help will always be heard. Digital advertisement created by Miami Ad School, Germany for Shazam, within the category: Electronics, Technology.

Film advertisement created by Dandelion, United States for Popchips, within the category: Food.

Film advertisement created by Grey, Israel for Alrin, within the category: Pharmaceutical.

Ambient advertisement created by Rothco, Ireland for AIB, within the category: Finance.

Motorcyclists are 6 times more likely to be killed on or roads than any other road user. Why? Well, there's a rebellious streak in them, they like going fast, and they absolutely hate being told what to do. That's why they ride a bike in the first place. This spot examines what it means to hate being told what to do. And if you won't take it from us, take it from those who've lost their lives on two wheels before you. Film advertisement created by BBDO, Ireland for Road Safety Authority Ireland, within the category: Public Interest, NGO.

ING doesn’t like being JUST a bank. They believe in the next generation of banking. A bank that doesn’t look or feel like a bank. One that believes in life. In a life well spent, not a life full of spending. One that empowers you to transform your work – your blood and sweat - into the means to achieve the things that you want, and the experiences you wish for. Effortlessly and pain free. Through this campaign we visualize the every day lives, desires and needs of people for a life well spent. We don’t show a world where everything’s perfect, because that’s just not how life is. Life is full of small, imperfect moments – and more often than not they’re the times we reflect on fondly, and that drive us to strive for a better quality of life. Film advertisement created by McCann, Czechia for ING, within the category: Finance.