Film advertisement created by Naked, Australia for Gidget Foundation, within the category: Public Interest, NGO.

easyJet started flying to Ibiza from Portugal for the first time. Being this an island known for its parties, we wanted to reassure our passengers that what happens in Ibiza, stays in Ibiza. How? Creating a t-shirt which material reflects the camera's flash, preventing any photographic record. Direct advertisement created by Uzina, Portugal for EasyJet, within the category: Transport.

Digital advertisement created by Brad, Canada for Together Against Bullying, within the category: Public Interest, NGO.

Film advertisement created by Grabarz & Partner, Germany for Porsche, within the category: Automotive.

Film advertisement created by Arnold, United States for Santander, within the category: Finance.

Direct advertisement created by DDB, Spain for Herokid, within the category: Public Interest, NGO.

Film advertisement created by David, Colombia for Virgin Mobile, within the category: Electronics, Technology.

Film advertisement created by Publicis, Italy for Diesel, within the category: Fashion.

If we all would use a bit more Tolerance the world would be a better place. Ask the people in Israel & Palestine. SIRE is a non government organization that focuses on social relevant issues. Its members are Advertising professionals who contribute for free. It's a small step... Short rationale: Film advertisement created by Doom&Dickson, Netherlands for SIRE, within the category: Public Interest, NGO.

Digital advertisement created by Tiky Adv, Italy for Tiky Adv, within the category: Agency Self-Promo.

Film advertisement created by The Martin Agency, United States for Timberland, within the category: Fashion.

How do you advertise an outstanding TV-experience in High Definition? Especially for people who can’t yet see in HD? With a spot which is directly aimed at the target group. People who enjoy great movies at home on TV. People who - like filmmakers - share a passion for intense pictures and vivid details. And with an idea which focuses on the most important thing when watching TV – the eyes. The result? A story of warning, nicely wrapped as a fairytale. And of course with a twinkle in the eye: It’s the night all eyes left. Film advertisement created by Hello, Germany for HD+, within the category: Media.

According to the UNICEF study, about 150 million children from 13 to 15 around the world become victims of physical abuse in school. This problem is particularly acute for homosexual, bisexual and transgender teenagers. Belarus makes no exception. Moreover, the worst thing is that such children live in constant fear, because they lack support from their environment, their school and the state, which completely ignores their existence. This touching music video reveals the story of a transgender woman, shows deep connection with her mother. The plot is based on a real story of Valeria Shendera from Minsk. With this video we want to support people who are still facing stigma and bullying for who they are. Valeria’s story inspired us to launch #superparents flash mob. Film advertisement created by Tabasco Ukraine, Ukraine for Tabasco, within the categories: Agency Self-Promo, Public Interest, NGO.

The Harlem Shake became a global Internet hype in no-time. Millions participated. They danced the Harlem Shake like they lost control of their body for a moment. There’s no message behind it, it’s just plain fun to watch. But we do have a clear message: Parkinson’s patients lose control over their bodies, forever. There’s no acting in this film. De main character, a Parkinson’s patient (and the chairman of the foundation), is shown shaking out of control as a result of lack of his medication. Shaking. Fun for some… Daily struggle for others. Film advertisement created by Saatchi & Saatchi, Netherlands for Parkinson Vereniging, within the category: Public Interest, NGO.

On the dutch version of So you think you can dance two guys take breakin' to the next level. Film advertisement created by Pool, Netherlands for Radio 538, within the category: Fashion.

Film advertisement created by Kempertrautmann, Germany for Beate Uhse, within the category: Media.

Ambient advertisement created by BBDO, Italy for Gatorade, within the category: Non-Alcoholic Drinks.

Film advertisement created by DDB, New Zealand for Instant Kiwi, within the category: Gaming.

Film advertisement created by Kanter Lovertising, Argentina for Gobierno de Santa Fe, within the category: Public Interest, NGO.

Digital advertisement created by Leo Burnett, Australia for Canon, within the category: Electronics, Technology.