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Film advertisement created by Hjaltelin Stahl, Denmark for IKEA, within the category: House, Garden.

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Film advertisement created by POL, Norway for Vipps, within the category: Finance.

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Design advertisement created by Wieden + Kennedy, China for Nike, within the category: Fashion.

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Digital advertisement created by Alquimia, Italy for HaiQ, within the category: Other.

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For the second year in a row, Samsung selected Ruben Latre of Hostage Films to direct and shoot the media campaign dedicated to its international social responsibility service. Latre travelled to Istanbul, Turkey to film The Samsung Academy, a vocational training program giving opportunities to young men and women from low-income families. This spot centers on Elif, a young women who, like so many of her peers, struggles to escape the intergenerational poverty that affects so many in the region. She is a particular source of pride to her mother, who never finished grade school. Digital advertisement created by Agenda, United States for Samsung, within the category: Electronics, Technology.

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Film advertisement created by BBDO, Belgium for Cecemel, within the category: Non-Alcoholic Drinks.

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Christmas during the winter is something Brazilians can only dream about. In fact, in Brazil, Christmas takes place during the hottest part of the summer. A boy wishes he could enjoy a snowy Christmas, and his mother finds out an ingenious way of fulfilling her son's Christmas wish. Film advertisement created by REF+T, Brazil for Mercado Livre, within the category: Retail Services.

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Film advertisement created by Translation, United States for NBA, within the category: Recreation, Leisure.

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Film advertisement created by W Atjust, France for FNTP, within the category: Public Interest, NGO.

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Film advertisement created by Dandelion, United States for Popchips, within the category: Food.

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Epic Society is about friends, music and beautiful memories. It’s the place where each and every person lives unforgettable feelings for a few hours. Those who come to this club are fun, smart and joyful and believe that it’s better to live than just to exist. Digital advertisement created by Mots, Romania for Epic Society, within the category: Recreation, Leisure.

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Film advertisement created by David&Goliath, United States for New Amsterdam Vodka, within the category: Alcoholic Drinks.

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Digital advertisement created by RGA, United States for Samsung, within the category: Electronics, Technology.

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Direct advertisement created by DDB, United States for WATERisLIFE, within the category: Public Interest, NGO.

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Audio advertisement created by Talent, Brazil for Toshiba, within the category: Electronics, Technology.

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Film advertisement created by McCann, Germany for Sony, within the category: Electronics, Technology.

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AMV BBDO has created a digital campaign for MARTINI to help drive awareness of the brand’s pivotal role and heritage in F1 racing. The campaign is a celebration of the iconic brand’s long standing passion for racing that it shares with fans, which can be traced back to its founders. It will launch with a film this week across Facebook, Instagram and Twitter announcing the opportunity for one lucky fan to win a one-of-a-kind, hand painted helmet designed by contemporary Spanish artist Kenor and worn by Felipe Massa. All fans have to do to be in with a chance of winning is tell MARTINI what the joy of racing means to them via the social channels using #JoyOfRacing. The winner will then be selected from a shortlist on 8th Aug and receive a Williams Martini Racing experience in Spa, Belgium; flights, transfers and four nights’ accommodation; and the #JoyOfRacing helmet presented by Felipe Massa. The launch film tracks the journey of the creation of the racing helmet from the inspiration to concept, design and production, highlighting the love and attention that goes into every stage. It also shows the audience what #JoyOfRacing means to superstar driver Felipe Massa to help spark ideas for entries, and gives full details of this money-can’t- buy prize. Kenor was briefed to create a design that embodies the joy of racing. This design was then transferred to an F1 racing helmet by leading helmet designers JMD. The bespoke helmet is to be worn by Williams Martini Racing driver Felipe Massa at the 2017 FORMULA 1 PIRELLI BELGIAN GRAND PRIX. Racing is a sport MARTINI has been involved in for nearly 50 years across a variety of iconic liveries. The brand returned to Formula One in 2014 as the title sponsor of the Williams F1 team, aiming to make a new generation fall in love with the gioia di vivere - the Italian "joy of living" - that MARTINI brings to the racing world. Design advertisement created by BBDO, Italy for Martini, within the category: Alcoholic Drinks.

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Ambient advertisement created by BBDO, Brazil for HP, within the category: Electronics, Technology.

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Film advertisement created by DDB, New Zealand for Instant Kiwi, within the category: Gaming.

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Film advertisement created by Leo Burnett, United States for Shriners Hospitals for Children, within the category: Health.




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