Digital advertisement created by DDB, United States for United States Tennis Association, within the category: Recreation, Leisure.

Film advertisement created by Dare, United Kingdom for Diageo, within the category: Alcoholic Drinks.

Digital advertisement created by Voskhod, Russia for Nic Nac's, within the category: Food.

Ambient advertisement created by Ogilvy, Japan for Konica Minolta, within the category: Electronics, Technology.

Digital advertisement created by Svensson, Sweden for ECPAT, within the category: Public Interest, NGO.

Digital advertisement created by Ogilvy, India for Ministry of Tourism India, within the category: Transport.

Despite the prevailing opinion, there are more things in the world that connects us, rather than separate us. Maybe it sounds unbelievable, but one of them is religion. When you compare the basic principles of Islam and Christianity, you will see that they are almost the same! This is what the ‘One book’ is about. Bringing together two religions to bring peace and harmony to the world! "One book for peace" gathers teachings from the holy books of the Bible and the Quran, comparatively showing how similar messages from each are. By showing resemblance between the two, the purpose of the book is to bring to life inter-religious dialogue and discussion among ordinary people. The book represents 10 verses from the Bible and 10 verses of the Quran, on ten universal topics, close to all people in the world: One God, Peace, Justice, Love, Family and Neighbors, Sanctity of Life, Compassion, Forgiveness, Helping Others and Hope. The book is prepared by experienced journalist Mirnes Kovač, with the help of two theologians Muhamed Fazlović (Islam) and Pavle Mijović (Christianity). Theologians have chosen verses from their holy books, which they want people from other religions to read. Project ‘The One’ is created as a joint project between New Moment and Y&R, for Inter-religious Council in Bosnia and Herzegovina, with the mission to bring down prejudice and raise awareness of the importance of inter-religious dialogue. The book has its premiere on Al Jazeera Channel, and will be sent to the world’s most influential leaders, such as His Holiness Pope Francis, Donald Trump, Vladimir Putin, Angela Merkel and many others around the world. In order to provide access to the book to as many people as possible, the book has its online and audio version. Direct advertisement created by New Moment, Slovenia for One Book For Peace, within the category: Public Interest, NGO.

Film advertisement created by BBDO, United Kingdom for Guinness, within the category: Alcoholic Drinks.

Film advertisement created by Marcel, France for France 24, within the category: Media.

Film advertisement created by Kairo, Egypt for Three Chefs, within the category: Food.

Directors: Alejo Rosemberg, Julian Castro / Nah! Film advertisement created by Leo Burnett, Argentina for Car One, within the category: Automotive.

Museum of Contemporary Art in Belgrade (MoCAB) has been closed to the public since 2007 due to reconstruction of the main exhibition building, which created a wave of public discontent. In order to turn things around, we launched free augmented reality app “msu ARt”, turning billboards, posters, and print ads in 15 Serbian cities into works of art from distinguished MoCAB collections. To make the world’s largest virtual exhibition of all time and art available to almost every citizen, we gathered the biggest Serbian advertisers: Telekom Serbia, Ahold Delhaize, Halkbank, Bambi, Coca-Cola, Schweppes, Fanta, BMW, Honda, Mini, Tommy Hilfiger, Replay, Diesel, Liu Jo, and Raiffeisen bank. Digital advertisement created by McCann, Serbia for Museum of Contemporary Art Belgrade, within the category: Recreation, Leisure.

With solutions for today’s challenges in traffic, energy, safety and more, IBM is striving towards a ‘Smarter Planet’. A vision that goes beyond a mere business proposition. IBM wanted to get this vision across in the Netherlands. But due to a limited communications budget IBM doesn’t use mass media. So how do you tell that IBM’s Smarter Planet vision is about working on new solutions to make our world better? We needed to communicate the message that IBM strives for a Smarter Planet in a simple and compelling way. Not by telling, but by experiencing. Building a Smarter Planet starts with challenging the status quo. Thinking in an unrestricted way about what can be improved. Like children do. They come up with surprising questions and original ideas. So to come up with smarter solutions, you have to think as free as children do. We wanted people to experience the effect of this fresh way of thinking. For this real life experiment we started asking children for smart ideas. Then we chose one of the ideas and executed it. The kid’s idea was to make street crossings safer by making the zebra crossing light up when you walk on it. We built one in the busiest street of Rotterdam and watched what happened. The unique execution with the flashing zebra crossing caught the attention of the public. In combination with the billboard explaining the kid’s idea, it made people realize anything can happen if you challenge the status quo. The billboard directed people to IBM’s Smarter Planet website to see more smart solutions that kids came up with. People reacted positively surprised. It made them realize we can make the world a bit better with smart solutions. And that’s exactly what IBM wanted to convey. Ambient advertisement created by Ogilvy, Netherlands for IBM, within the category: Electronics, Technology.

Film advertisement created by Wieden + Kennedy, Netherlands for S7 Airlines, within the category: Transport.

Film advertisement created by Hjaltelin Stahl, Denmark for IKEA, within the category: House, Garden.

President, Digital, Social and Mobile Services: Julianne Lamarche Film advertisement created by BLT Communications, United States for Farmville, within the category: Gaming.

Outdoor advertisement created by DDB, New Zealand for Sky Sport, within the category: Media.

Ambient advertisement created by Sandpit, Australia for Penguin, within the category: Media.

Kids' lives are tough. But at Boys and Girls Clubs, every kid is a kid of privilege. Film advertisement created by Mackie Biernacki, Canada for Boys and Girls Clubs of Canada, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, Japan for ADOT, within the category: Public Interest, NGO.