Direct advertisement created by Saatchi & Saatchi, United Arab Emirates for Freedom Pizza, within the category: Food.

Audio advertisement created by Publicis, Spain for Dacia, within the category: Automotive.

Finnish gaming giant Supercell is marking Video Games Day (12th September) with a new social content push for Clash of Clans. The global campaign was developed in partnership with independent creative agency Waste. As part of its ongoing strategy to celebrate the gaming community and own key moments in the calendar, Supercell has worked with Waste to create “Clash Combat”, a piece of social content to mark Video Games Day. The animated film pays homage to retro gaming and shows how far games have come in terms of design and art direction. The video takes a journey through gaming history, evolving from an 8-bit graphics arcade animation to a rich 3D-animated scene. It sees two Clash of Clans characters go head-to-head in a unique one-to-one combat, inviting the Clash community to vote for the winner. The content push aims to engage with existing and lapsed Clash of Clans players and the Supercell halo audience, as well as the wider gaming community and fans of retro digital art. In line with Supercell’s community-centric approach, the campaign seeks to give fans a sense of involvement and belonging to drive affinity, loyalty and advocacy. Digital advertisement created by Waste, United Kingdom for Supercell, within the category: Gaming.

Digital advertisement created by Great, Israel for Jagermeister, within the category: Alcoholic Drinks.

Film advertisement created by JWT, Australia for NSW Government, within the category: Public Interest, NGO.

With advertising awards show season at its peak, creatives across the world will win countless of prestigious awards. However, it’s not a big secret within the industry that many of those creatives really don’t contribute much to the campaign, if anything, to “earn” their award. It’s time to change the way the ad industry views awards shows by recognizing even the most tenuous contributions to an ad campaign. Presenting The Slashies. Production Company: FRANK Content Inc.

Film advertisement created by Laughlin Constable, United States for Boys & Girls Club of Chicago, within the category: Public Interest, NGO.

Ambient advertisement created by John St, Canada for Tetley, within the category: Recreation, Leisure.

Digital advertisement created by Saatchi & Saatchi, Belgium for Samsonite, within the category: Personal Accessories.

Ambient advertisement created by Langland, United Kingdom for Diabetes UK, within the category: Public Interest, NGO.

Research showed that only 9% of Golden Chick customers were first timers – meaning trial was successful at creating loyalty. And no wonder – Golden Chick’s superior quality in the QSR chicken category was obvious, as one of the few brands growing in a competitive market. To keep growth on the climb, we knew we needed to generate more trial. What better way to do that than to capture real, authentic reactions to those first-bite moments? So we took to the Golden Chick trailer to streets to sample real menu items for real people, and the results were pretty darn tasty. Experiential advertisement created by Loomis, United States for Golden Chick, within the category: Food.

Ambient advertisement created by 360i, United States for JDRF, within the category: Public Interest, NGO.

A targeted online campaign directed guys to the NetFlorist site. There, they saw a new button: ‘Happy Cam’. By clicking this button when they ordered, they activated the Happy Cam and the reaction of their loved ones were filmed and sent back to the generous fellows. Ambient advertisement created by FCB, South Africa for NetFlorist, within the category: Professional Services.

Eandis and Infrax, the two large companies that were responsible for the distribution of gas and electricity in different parts of Flanders have merged. From now on, the new entity will be called Fluvius. In order to help Fluvius quickly build brand awareness and demonstrate the added value for its customers, BBDO has developed a launch campaign. Based on very smooth stories - on TV, radio, social and DM - the campaign illustrates how effortlessly Fluvius brings electricity and natural gas to the consumer. Film advertisement created by BBDO, Belgium for Fluvius, within the category: Industrial, Agriculture.

Digital advertisement created by NODUCK, Belarus for National Art Museum of the Republic of Belarus, within the category: Electronics, Technology.

Visual Effects: Crush Inc. Film advertisement created by BBDO, Canada for Canadian Paralympics Committee, within the category: Recreation, Leisure.

Keyless Era Social Content Digital advertisement created by Young & Laramore, United States for Schlage, within the category: Electronics, Technology.

A delicious lunch sandwich speaks for itself. So, creative agency MERGE decided to bring that concept to life — literally — for Land O’Frost, a sliced meats brand that is looking to make gains in the grocery aisle and disrupt the staid packaged lunchmeat category. In the new marketing campaign, anthropomorphized sandwich ingredients show and tell how Land O’Frost Premium Sliced Meats are the budget-conscious, protein-packed choice. Their message is clear: Land O’Frost Premium Sliced Meats have no by-products, contain no added hormones and are a wholesome, affordable solution for moms. The 15- and 30-second spots give viewers a peek into the conference room of the “Sandwich Board,” whose members are gathered to discuss sliced-meat, sales trends, partake in team-building exercises and practice a bit of stress-busting meditation. Reminiscent of a modern-day Fruit of the Loom bunch, the ingredients crack wise and drop puns. “I was spread a little thin,” explains a giant jar of Mayo that shows up late. P. Valone — a walking, talking slice of cheese — calls Land O’ Frost “the only protein I’ve ever really melted with.” Land O’Frost is a 60-year-old challenger brand that flies under the radar. For its first-ever national advertising, it wanted irreverent, arresting work with a strong point of view. The brand also needed its core attributes — wholesomeness and affordability — to come through clearly in the work. Launching this week on network TV, cable and in syndication, the campaign is expected to reach about 91 percent of U.S. households. Film advertisement created by MERGE, United States for Land O’Frost, within the category: Food.

Citroën returns to the Tour de France more than 20 years later with its AG2R Citroën Team. It had to be announced! We have put a double device in place: - A stunt where we offered a unique experience around the self-service bike stations. These users thought they were making a daily trip and we gave them a real stage of the tour. - A social media hack, where Citroën went to interact with Facebook users who posted their last bike ride more than 2 months ago to suggest that they get back in the saddle. Experiential advertisement created by Digital Playas, France for Citroën, within the category: Automotive.